Professional Documents
Culture Documents
FedEx Corp
FedEx Corp
Smith
EMPLOYEE CSTOMER
People Service Profit
V Product elements:
^ FedEx Express
^ FedEx Ground
^ FedEx Freight
^ FedEx Custom Critical
^ FedEx Trade Networks
^ FedEx Services
^ FedEx Kinkoǯs
V _ Fast
V _ Guaranteed
V _ Secured
V _ Quality
V _ Trustworthy
V _ Committed
V _n On TimeǥǥǥǥǥService
jlectronically
generated
Tracking
pick up &
software
Delivery
request
Web based
interface to
j ommerce shorten the
response
time
ustomer expectation
>Fast
>Reliable
>Quality delivery
Reduced Quality
Gap through
enhanced
distribution
networks,
transportation
infrastructure, IT,
Employee
performance
V 14 c tris
V rvic r vi
4*7*365
.a al st a y r .
V Launch of FedEx Electric car in Paris
V ses sports for promoting its
services eg F1, Golf(PG_ Tour),
Tennis
V It also promoted its brand through
Cast _way an Oscar nominated
movie
V In Nov 03 FedEx along with
university of Memphis started
FedEx institute of technology
V FedEx centre for SCM is helping
organisation to meet key supply
chain management globally
V The staff members, vehicles
as well as the aircrafts play a
major role in providing
services
V Building, landscape, interior
is least important for FedEx
V For direct customer
interaction they recruit front
desk executives and provide
coded information for their
parcels.
V The main factors that influence the price
charged by FedEx are the costs of gas,
promotions, and market research.
V Design/layout of software
V Electronic Commerce
Electronic order taking and customer interaction
drove costs down.