Objectives for MAC Users:

- What is the main purpose for which you use MAC

- What he likes the best about his MAC book
- What are the current issues with MAC
- What all brands of laptops did you use
- When did you start using MAC
- Did you think about price while buying it
- What made you buy MAC (Brand, Status Symbol, Superior features etc)
- Describe your MAC in one word
- If MAC were a personality, what would it be
- If MAC OS were available in the market, would you still buy MAC
- What all brands did you consider while purchasing your MAC

- Where did you get information on MAC

- How did you first get to know about MAC
- Would your net notebook also be a MAC
- What is your most preferred channel while purchasing MAC
- How much do you keep yourself updated about the latest MAC products
- Are you keen on sales promos and discounts from APPLE
- Where did he purchase his MAC
- If he purchased it in India, would he have purchased abroad, if he had a
trustworthy contact in the US