Retailing Formats

 Traditional Mom and Pop Store

- Small local stores selling respective product categories like Kirana Store,
dairy products store, stationery shop, etc.
- Catering to a small base of local audience typically in a radius of 500 meters

 Supermarket
- Sell most of the daily consumption essentials, low- medium value products
- Food and Beverages (F&B), grocery, vegetables, fruits, home essentials,
apparels, shoes, small appliances, etc.
- D-Mart, Reliance Smart

 Hypermarket
- Sell most of the product categories listed above plus high value appliances,
laptops, mobile phones, furniture, home furnishings, and several others.
- One – stop destination for all shopping needs
- Big Bazaar, Walmart, Amazon, Flipkart

 Department Store (Shoppers Stop, Westside, etc)

- Sell apparels, perfumes, shoes and other lifestyle accessories typically in mid to
high price range
  Company Owned Company Operated (COCO) outlets / stores
- Bata, BPCL, HP World , factory outlets selling respective product /
services,

 Vending Machines
Automatic product dispensing machines placed at malls, colleges, railway
stations, bus depots, etc. for quick dispensing of products

 Kiosks
Stalls in busy market areas, malls, tourist spots, etc .

 Hawkers
Sellers selling low value household products, apparels, F&B, etc on streets

 Flea Markets
- Markets organized mostly on every weekends in shopping areas, malls, etc.
where retailers sell their goods at temporary stalls provided by the
organizer of the flea market.
- Sell apparels, fashion jewelry, home furnishings, decorative items , etc.
 Street Markets / Haats / Bazaars
- Markets held in towns and rural areas only on a particular day to sell products like home
utility consumables, personal care, F&B, veg, fruits

 Category Specialist Retailers

Retailers selling multiple brands in a specific product category like electronics, furniture,
stationery, printing consumables, etc
Croma, Vivek’s , Ikea, Cartridge World

 Online Portals
Amazon , Flipkart

 Television Home Shopping

Home Shop 18, Naaptol

 Catalogue Selling
Sending catalog of company’s products directly to consumers and receiving orders from
them

 Social Media Portals

Facebook
Hyper
Markets
Super
Markets
Department Stores
Category Specialist Retailers
Specialist Retailer - Furniture
Street Markets / Haats / Bazaars
Flea Market
Company Owned Company Operated (COCO)
Outlets
Vending Machines
Kiosks
Hawkers