Mobile Marketing

In India
 SOME FACTS:

 The size of mobile marketing in India stands at around Rs 125

crore

 Expected to reach Rs 350 crore in the next two to three years

 There are more than 400 million mobile phone subscribers in

India

 Revenue sharing arrangements are a constant bone of

contention for which no clear policy exists

 In such an environment, the growing mobile marketing industry

needs a supporting body to address these issues
 OBJECTIVE:

 To offer companies effective mobile marketing solutions

 A Hassle free and last minute plan to reach more audience

 Cost effective and rightly targeted customized advertising

 Turn mobile users into Advertisers or brand promoters

 Improvising innovation
 PRODUCT:

Ad Caller Tunes:

 A caller tune is made into an AD form; like a

jingle/song/lyrical such that it promotes a
company’s product offerings/services/brand
image

 To be set either by RECEIVER or CALLER

 IMPROVISATION:

 Make a dialer Ad Caller Tune for a caller: whomever he calls

it’s a Ad Caller Tune

 Subscriber may choose the Ad Caller Tune only to a select

people.

 More credits to the subscriber if he sets the Ad Caller Tune

to more people .

 Tie up with operators- mixed plans with SIM card sellings

(eg.- for Rs.500 get Rs1000 talktime and set Ad Caller Tune
for 1year)
 BUSINESS MODEL:

 Shall approach companies to make customized Ads as

caller tunes for their products/services/offerings

 Will offer it to a mobile service provider by paying them

 Service provider can get it subscribed by the customer

base selected by us/them using their database

 Users to be given incentives for subscribing – extra talk

time
SAMPLE MODEL:
 COMPETITORS:

 OnMobile  Mauj

 Indiatimes – Shortshear  Netcore

 Tanla  SMS GupShup

 IMI  Whole host of small players

 Fly Text  Operator themselves

 ACL  Active media

PROSPECTIVE CLIENTS:

 Retail and FMCG

 Movie Production Houses and Multiplexes

 Political Parties (during elections)

 Educational Institutions – admissions

 TV channels - programmes
 MIXING PLANS:

 Retail companies can get mobile numbers of its

customers during billing – an offer to them: subscribe to a
AD CALLER and get 10 minutes talk time FREE

 Long term tie up with a retail giant – its regular offers will
be made as AD CALLERS

 Tie up with mobile service providers by mixing ideas with

their recharge related plans

 Mobile service providers can advertise about this (ad caller

subscription) in their regular Ads

 Service provider needs to strategically plan while offering

the Ad Caller Tune such that it makes profit out of it
 PROMOTION:

 Directly approaching companies

 Tie up with mobile service providers – in their Ads

 Online medium can be used to spread awareness

 Mass Media - Best Media – Make This a News to Them

 WHY WILL THIS WORK?

 Mobile phone users in India –incredibly increasing Mobile

 Mobile users subscribe to caller tunes

 Companies are looking for different mediums for advertising

 Mobile phones have become integral parts of lifestyles

 The light organization with a minimum amount of employees

gives cost leadership.

 The management team is familiar with the end-user (the

people receiving discounts) target segments as being a part of
it themselves. This gives superior knowledge of market
segment behaviour.
THANK YOU

By:
Srishti Sharma
Anish Dhingra