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  • G E Matrix of Bharti Enterpize:: Submitted To - Prof Rakshita Puranik

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    This document contains a GE matrix that evaluates Airtel's business strengths and the market attractiveness of various industries. The matrix shows that Airtel's mobile, broadband, and DTH services have high business strengths and operate in highly attractive markets. Industries like telemedia (fixed line), retail, and real estate have lower business strengths but also lower market attractiveness.

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    This document contains a GE matrix that evaluates Airtel's business strengths and the market attractiveness of various industries. The matrix shows that Airtel's mobile, broadband, and DTH services have high business strengths and operate in highly attractive markets. Industries like telemedia (fixed line), retail, and real estate have lower business strengths but also lower market attractiveness.

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    13 views5 pages

    G E Matrix of Bharti Enterpize:: Submitted To - Prof Rakshita Puranik

    Uploaded by

    chaitanyadhamne
    This document contains a GE matrix that evaluates Airtel's business strengths and the market attractiveness of various industries. The matrix shows that Airtel's mobile, broadband, and DTH services have high business strengths and operate in highly attractive markets. Industries like telemedia (fixed line), retail, and real estate have lower business strengths but also lower market attractiveness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 5

    G E Matrix of Bharti

    Enterpize

    ubmitted to :
    rof . Rakshita Puranik

    Submitted by :
    Sachin Vishwakarma
    A irte l’ s B u sin e ss
    S tre n g th
    § Current market share
    § Brand image
    § Brand equity
    § Production capacity
    § Corporate image
    § Profit margins relative to competitors
    § R & D performance
    § Managerial personal
    § Promotional effectiveness
    §
    GROUP 7 3
    Market Attractiveness
    §
    § Resource availability
    § Market size
    § Market growth
    § Profitability
    § Competitive rivalary
    §
    Airtel’s GE Matrix
    High Business Strengths Low

    High
    Mobile ,
    Broadban
    Market Attractiveness

    DTH Services Insurance


    d

    TeleMedi
    a ( fixed Retail Real estate
    line )

    Passive
    Infrastructure
    ( tower )
    Low

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