PT.

Grup Riset Potensial (GRP)

Copyright C 2021 PT. Grup Riset Potensial

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About GRP

Best Value for Speed and Quality

PT. Grup Riset Potensial (GRP) is an independent
marketing research consultant established in 1994.

For over 25 years, GRP has experienced in conducting

various field surveys and marketing research for many
sectors in Indonesia.

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 Loyal Customers

Business Development
Three strong pillars of GRP
are the main competitive
advantages of the company

structure
Infrastructure
structure
Infrastructure

structure
Infrastructure
Nation Wide Field
Infrastructure

ResearchInfra
Up to date Research

FieldInfra

ITITInfra
Techniques

Research
Capabilities in Information Field
Technology

Financial
Financial Support
Support
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10 Facts of GRP
Nation wide field infrastructure with Well experience in standard and
distributed data entry stations advance marketing research technique

High service quality to retain Innovative to customized

customers research design

Highly experience in
Experience to conduct tracking study
telecommunication research

Strong capabilities in Information

Well experience in various market of
Technology to streamlining
products and services
research process

Well experience to conduct census

Fast speed of Field Work
and high scale research projects
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70 Field Base Stations Covering All Indonesia
with More Than 300 Field Forces

Northern Sumatra
(Banda Aceh, Medan,
Batam, Pekanbaru, Padang,
Tebing Tinggi, Bukit Tinggi,
Pematang Siantar)

Southern Sumatra
(Palembang, Jambi ,
Bengkulu, Bandar
Lampung)

Jakarta - Banten
(Jakarta, Bogor, Tangerang, Karawang,
Bekasi, Serang , Depok, Rangkasbitung,
Cilegon, Pandeglang, Cikarang)

West Java
(Bandung, Tasikmalaya,
Purwakarta, Cirebon , Sukabumi,
Sumedang, Majalengka)

Central Java-DIY
(Semarang, Purwokerto, Tegal,
Pekalongan, Yogyakarta , Solo,
Kudus, Magelang)

East Java BalNus Sulawesi Kalimantan

(Surabaya, Jember, Malang, Kediri, (Denpasar, Tabanan, (Makasar , Gowa, (Balikpapan, Samarinda,
Blitar, Tuban, Mojokerto, Singaraja, Karangasem Kendari, Manado, Banjarmasin, Pontianak,
Madiun,Madura) Mataram, Kupang) Bitung, Kotamobagu) Palangkaraya, Sampit, Singkawang
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& Sintang)
 Distributed Data Entry Station to Streamline
Data Processing

Client
City A HQ

• The data entry Internet • Able to access data

executed in some in order to see the
cities and will be sent Client progress of data
to Jakarta by internet City B collection to control
Regional
• Send data of object quality of data
location and any • Location of objects
information needed will be integrated
with Google maps

City C
Client
HQ
Web Server & Database Server
HQ GRP
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GRP has been Conducting Research in
Telco for 18 years
1. Segmentation and Price Elasticity
2. Market size and Development of Marketing
Strategy
3. Prospects of B2B ecommerce business
4. Competitive Mapping of VSAT Business
5. Customer Satisfaction Study
6. Brand Perception and Customer Satisfaction of
Postpaid users
7. Post Launching Study of StarOne
8. Wireless Market Tracking

1. Starter Pack Innovation

2. Corporate customer satisfaction study
3. Prospect of Mobile data services and 3G in Indonesia
4. Post test Customer Service Excellent
5. Service Audit

1. Retail Audit
2. Business Intelligence
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GRP has been Conducting Research for
Various Sectors

Telecommunication Food & Beverages

Pharmaceutical Herbs & Cosmetics

Media & Advertising Insurance

Banking Economic Study

Electricity & Energy Cigarettes

Automotive Education

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GRP Experiences in Census and
Large Scale Surveys

GRP expertise with census and survey in a large scale.

Experienced with about 2 million household,
thousands of stores,
and spread over 70 cities in Indonesia

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GRP has Well Experienced in Various
Research Technique

Pre & Post Channel

Customer Employee
Advertising Distribution
Satisfaction Satisfaction
Test Analysis

Market
Product Demand
Competition Sensory Test
Development Forecasting
Analysis

Market Mystery
Usage Attitude Image Study
Segmentation Shoppers

Media
Business Conjoint
Audience
Confidence Analysis
Measurement 10
Success Story of GRP To Develop and Implement
Unique Research Designs
GRP proposed to implement
Conjoint Analysis to answer
the problem. It was
successfully accepted and the
board of directors were happy
with the result

Web-based Reporting
Integrated System – BlueBird
Dashboard
Integrated System of Wireless Market
Tracking with efficient budget. GRP
introduced a unique integrated
design for Indosat’s need. The
project now has been run for 7 years
and will be extended

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GRP’s Experience in Tracking Study

Wireless Market
Business
Tracking
Confidence Survey (Retail Audit Tracking)
1999 – 2002 2007 – now

Consumer Price Retail Tracking

Monitoring Survey Decorative Paints
2010 – 2012 2013 – 2015

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GRP Experiences in B2B Study

Dec 2020 - now

• FDG with
2020 April - June doctors about
Face interview with telemedicine
BPJS Tenaga Kerja
holder across
industries

Oct 2020 - now

• B2B Mobile Market
2017 – 2018 Analysis & Projection
Satisfaction Study using • B2B IoT Market Analysis &
face to face interview Projection
and FGD with importers
across industries
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 GRP Capability to Utilize Information
Technology as a Powerful Tools
• GRP has put IT as a main tools to streamline a long process of research execution.
Therefore, the IT development is become a mayor part of the company operation
• We have 4 (four) crucial steps in this tracking to ensure that the data is valid and reliable:

1 2 3 4

Geographical Data Mosaic Integrated Galatic Reporting Customized

Sampling System System Reporting System
All sample selected Mosaic stands for Mobile Survey Galatic stands for Geographical Creating an account for
randomly base on Application. An Android base Landscape Analytic (Galatic). client on Galatic portal that
geographical position → apps to develop questionnaire An Analytic System for Retail providing an updated info
samples must represent design, record interview & Tracking which providing regarding the retail tracking
store distribution within observation data (also location product penetration mapping
the area coordinate) , and data processing in retail outlets

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GRP Provide a User Friendly Tools

Mosaic is an application which enables researchers

without programing knowledge to develop, publish and
collect responses to surveys

Features :
• Unlimited number of questions in a survey
• Multi-Lingual Survey, supporting more than 50
different languanges
• User Management
• Provides more than 20 choices of response types
• Enable skip logic and branching for questions
depending on earlier answer
• Integration of pictures and movies into survey
• Ready made importable questions
• Creation of printable survey version

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Web-based Reporting Integrated System –
Wireless Market Tracking

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Web-based Reporting Integrated System –
BlueBird Dashboard

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The Team (1)
• More than 25 years of experience in field survey and
market research across industry
• Graduated from Statistics Dept., Bogor Agriculture
Institute, 1984
• Master of Philosophy (MPhil.) in Statistics, Univ. of
Newcastle upon Tyne England, 1990
• Magister Management, Prasetiya Mulya Business
School Indonesia, 2004
Satrio Wiseno
Founder of GRP

• 10 years of experience in field

survey and project management
• Graduated from French Language
Study, Faculty of Letters,
University of Indonesia
• Magister Management, Prasetiya
Mulya Business School
Indonesia, 2012
Wihartoseno
Operational
Director
• 10 years of experience in Lecturer
and statistical methodology
• Graduated from Statistics Dept.,
Bogor Agriculture Institute ,1997
• Statistics Dept., Bogor Agriculture
Institute, 2003
• Informatics Dept, Nara Institute of
Farit M.A Science and Technology (NAIST)
IT & Technical Japan, 2009
Director 18
The Team (2)

• 10 years experience in secretary

and client relation
• Graduated from STAdS ASMI
Jakarta Majoring Secretary, 2001

Niken N
Client Relation

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Field Work Team – 51 Team Leaders to Cover 70
survey areas

East Java Region :

Madiun, Blitar, Malang, Kediri, Tuban, Jember, Mojokerto,
Surabaya, and Bangkalan
Kalimantan-Sulawesi Region :
Banjarmasin, Samarinda, Balikpapan, Pontianak, Sampit,
Makasar and Manado
Sumatra Region :
Banda Aceh, Lokseumawe, Medan, Batam, Pekanbaru,
Padang, Palembang, Jambi, and Bandar Lampung

Jabodetabek-Banten Region :
Jakarta, Bogor Kota, Bogor Kab., Depok, Tangerang, Bekasi, Karawang, Cikarang, Rengasdengklok,
Cikampek, Serang , Rangkasbitung, Pandeglang and Cilegon
West Java Region :
Purwakarta, Sukabumi, Bandung , Sumedang, Majalengka, Cirebon, and Tasikmalaya
Central Java and Bali Nusa Tenggara Region :
Tegal, Pekalongan, Semarang, Kudus, Magelang, Yogya, Solo , Purwokerto, Denpasar, Tabanan, Singaraja,
Karang Asem, Mataran, and Kupang 20
Field Work Team – 270 Data Collectors spread
over 70 cities
East Java Region :
Madiun, Blitar, Malang, Kediri, Tuban, Jember, Mojokerto,
Surabaya, and Bangkalan
Kalimantan-Sulawesi Region :
Banjarmasin, Samarinda, Balikpapan, Pontianak, Sampit,
Makasar and Manado
Sumatra Region :
Banda Aceh, Lokseumawe, Medan, Batam, Pekanbaru,
Padang, Palembang, Jambi, and Bandar Lampung

Jabodetabek-Banten Region :
Jakarta, Bogor Kota, Bogor Kab., Depok, Tangerang, Bekasi, Karawang, Cikarang, Rengasdengklok,
Cikampek, Serang , Rangkasbitung, Pandeglang and Cilegon
West Java Region :
Purwakarta, Sukabumi, Bandung , Sumedang, Majalengka, Cirebon, and Tasikmalaya
Central Java and Bali Nusa Tenggara Region :
Tegal, Pekalongan, Semarang, Kudus, Magelang, Yogya, Solo , Purwokerto, Denpasar, Tabanan, Singaraja,
Karang Asem, Mataran, and Kupang 21
PT. Grup Riset Potensial (GRP)
Jl. Cempaka Putih Barat XXVI No. 32
Jakarta Pusat
Indonesia
Phone number :
021 – 4247575
+62 8121078302 Wihartoseno

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Our Clients

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Repeat Clients More Than Just Satisfied

Good Doctor BPJS

Indosat Ooredoo Bank Kalsel
Tech Indonesia Ketenagakerjaan
1995 - now 2019
2020 2020

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Repeat Clients More Than Just Satisfied

Sucofindo PT. Axis Telekom

2005 - 2018 AkzoNobel Bank of Indonesia
Indonesia
3 Census Projects and 1 2011 – 2015 2010 - 2012
large scale project 2010 - 2012

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Repeat Clients More Than Just Satisfied

TNT Skypak Indofood Sukses Bintang Toedjoe - Medipharma Lab.

International Makmur Kalbe Farma 9 projects
1999-2002 6 projects within 2 5 projects within 2 years
years

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Repeat Clients More Than Just Satisfied

Dana Reksa PLN Air Mancur

Research Institute 4 large scale 12 projects within
1999-2002 projects 3 years

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