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Guided by-

Presented by-
Prof. Sanjeev Swami Yatinder Nath
Agarwal
Head Department
077631
Store manager LIGHTEN store
Communalities

Initial Extraction
location 1.000 .614
service 1.000 .793
sincereservice 1.000 .789
attention 1.000 .650
parking 1.000 .806
workinghrs 1.000 .854
needunderst 1.000 .694
brands 1.000 .715
eknowledge 1.000 .493
staffbehav 1.000 .814
equipments 1.000 .671
customerinterest 1.000 .701
phone 1.000 .804
cleaness 1.000 .533
correctionmistake 1.000 .825
ambience 1.000 .789
rangeofservice 1.000 .529
customercompalints 1.000 .772
servicecharge 1.000 .816
lighting 1.000 .807
costfactor 1.000 .752
friendlyatm 1.000 .714
creditcard 1.000 .719
pricing 1.000 .804
image 1.000 .770
promotionalscheme 1.000 .811
customization 1.000 .770
groupingservice 1.000 .749
Extraction Method: Principal Component Analysis.
Rotated Component Matrix(a)

Component
1 2 3 4 5 6 7 8
9 10 11
location .716 -.012 .017 -.235 .186 -.040 .088 -.027
-.022 .009 -.022
service .017 .767 -.042 .226 .055 .087 .273 -.157
.037 -.186 .077
sincereservice .287 .096 .252 -.100 -.497 -.228 -.174 -.242
.373 .298 .091
attention -.095 .357 .469 -.081 -.240 .390 -.076 .226
.124 .003 -.067
parking -.108 .021 .025 .076 .023 -.082 .075 -.019
.004 .058 -.878
workinghrs -.123 -.103 .168 -.138 .045 .133 -.317 -.061
.068 -.807 -.004
needunderst .071 .079 .554 -.251 .448 .245 -.086 .149
-.048 -.061 .132
brands -.377 .014 -.404 -.124 -.019 .292 -.154 .114
.459 .244 .044
eknowledge .155 -.045 .582 .166 -.012 -.165 -.102 .099
-.108 .042 -.201
staffbehav .030 -.054 .228 -.218 .106 -.105 .256 .717
.264 -.004 -.198
equipments .731 .074 .185 .116 -.066 .245 .072 .071
.025 -.056 .071
customerinterest .074 .577 .173 -.122 .190 .047 -.168 .084
.146 .290 .373
phone .053 .027 -.129 .014 -.125 .041 .087 .059
-.845 .204 -.012
cleaness .334 -.247 -.133 .168 .003 -.218 .469 .196
-.011 .071 .056
correctionmistake -.010 -.027 -.007 .223 -.006 -.092 -.044 .825
-.231 .058 .165
ambience .155 .745 -.056 -.014 -.090 .098 -.155 .016
-.116 .130 -.367
rangeofservice -.018 -.015 .691 .022 .032 -.022 .124 -.015
.145 -.063 .088
customercompalints .619 .453 -.157 .028 -.075 -.220 .065 -.037
-.187 -.008 .252
servicecharge .314 .090 -.093 -.046 -.074 -.262 .265 .010
.178 -.712 .123
lighting -.146 -.087 -.046 .755 .315 .028 .099 .220
.075 .202 -.038
costfactor .041 -.084 -.046 -.799 .188 .089 .009 .167
.152 .090 .021
friendlyatm -.236 -.063 .408 .263 -.068 -.440 .284 -.288
.188 .132 -.061
creditcard .218 .211 .236 .576 -.174 .043 -.237 .267
.071 .217 -.165
pricing .178 .065 .040 -.098 .822 .004 .059 .012
.252 .108 .034
image .020 .102 -.052 -.001 .070 .813 .174 -.209
-.016 .058 .113
promotionalscheme -.089 -.109 -.177 .068 -.060 -.208 -.794 -.017
.219 -.009 .173
customization -.377 .412 .325 -.037 .044 -.407 .143 .076
-.350 -.010 .186
groupingservice .180 .078 -.131 -.244 -.516 .101 .454 .108
.259 .200 .180

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