Professional Documents
Culture Documents
Advertising Campaign Planing2
Advertising Campaign Planing2
CAMPAIGN PLANNING
by
Manish Kaushal
MBA (core) PIMR
INDORE
THE PRODUCT
Flats
Bungalows
THE BRAND
Ashiyana
LOGO & PUNCH LINE
OBJECTIVE
MARKETING OBJECTIVES
To build awareness.
Frequent and continuous highlighting of
message.
Effective product exposure
COMMUNICATION OBJECTIVES
To make people attach themselves with nature.
To increase the preference or purchase
intentions of the customers.
TARGET CUSTOMER PROFILE
Middle class
Upper middle
Lower middle
ADVERTISING BUDGET
A sum Rs 95 lacs.
Media vehicle:
Danik Bhaskar
Patrika
Hoardings
•Media Scheduling:
From August to April
Placement of the Ad :the ad should be placed at 3 page A4 size
and in business classified every Sunday for continues 6 months
CREATIVE STRATEGY
Appeal: Rational