ADVERTISING

CAMPAIGN PLANNING
by
Manish Kaushal
MBA (core) PIMR
INDORE
THE PRODUCT
 Flats
 Bungalows
THE BRAND

Ashiyana
LOGO & PUNCH LINE
OBJECTIVE
MARKETING OBJECTIVES
 To build awareness.
 Frequent and continuous highlighting of
message. 
 Effective product exposure
COMMUNICATION OBJECTIVES
 To make people attach themselves with nature.
 To increase the preference or purchase
intentions of the customers.
TARGET CUSTOMER PROFILE
 Middle class
 Upper middle
 Lower middle
ADVERTISING BUDGET

 A sum Rs 95 lacs.

 Creative charges - 5 lacs

 Media spend – 10 lacs for Dainik bhaskar

10 lacs for Patrika
70 lacs for Hoardings,
MEDIA STRATEGY
•REACH
•Frequency :weekly in a month continue for 6months.

Media vehicle:

Danik Bhaskar
Patrika
Hoardings

•Media Scheduling:
From August to April
Placement of the Ad :the ad should be placed at 3 page A4 size
and in business classified every Sunday for continues 6 months
CREATIVE STRATEGY
Appeal: Rational

Execution style: USP

Do you want the rays of sun entering your

window passing through lush green trees.

And then you enjoy the whole summer in the

shade of tree in your premises.

WELCOME TO NATURAL HOME

It feels like heaven when drops of rain come

through leaves of trees to your Sit-out window

Enjoy rain with nature

THANK YOU