COSMETICS AND BEAUTY INDUSTRY

L’Oreal

BROAD PROBLEM AREA

L’Oreal is having the problem in the marketing scenario. As we all

know marketing is composed of significant elements like promotion,
advertising, knowing the needs and demands of the customers,
distributers, logistics, distributers, wholesalers, retailersetc. It is
suffering from the industry competition which causes them not to
be effective and efficient with their target markets and they are
struggling with the sale scenario and the profit and the cost
.Because of the strong Media their real picture is being disclosed
and their image is in continuously hurting ring.

SPECIFIC PROBLEM AREA

It is struggling with the Russian retailer. Russia has been seen as

one of the major growth markets for the industry and a weakness
within the region could deal quite a blow to the global players.

PROBLEM STATEMENT

Russian retailers are suffering from liquidity problems, and this of

course could impact on L’Oreal sales.
GROUP ASSIGNMENT

MARKETING
MANAGEMENT
Madam Aziza Munir
5th NOV, 09
HASAN ASGHAR SIPRA 037

MAAZ JAVED SHEIKH 052

QAZI YASIR IRSHAD 055

KASHIF RASHID 048

JAZIB SARWAR 046