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    Dazzle detergent has strengths in product variety and price but weaknesses in lacking defined target markets, distribution, and marketing strategies. Opportunities exist in low-cost market segments but threats include overconfidence and difficulty competing against multinational brands. The brand name is Dazzle with the tagline "Just Use it once".

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    Dazzle detergent has strengths in product variety and price but weaknesses in lacking defined target markets, distribution, and marketing strategies. Opportunities exist in low-cost market segments but threats include overconfidence and difficulty competing against multinational brands. The brand name is Dazzle with the tagline "Just Use it once".

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    3 views4 pages

    Presentation 1

    Uploaded by

    sachin339
    Dazzle detergent has strengths in product variety and price but weaknesses in lacking defined target markets, distribution, and marketing strategies. Opportunities exist in low-cost market segments but threats include overconfidence and difficulty competing against multinational brands. The brand name is Dazzle with the tagline "Just Use it once".

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    DAZZLE DETERGENT

    12/08/2021 1
    STRENGTH & WEAKNESS
    • VARIETY IN PRODUCT

    • PRICE ADVANTAGE

    • TARGET MARKET IS NOT DEFINED


    • NO DISTRIBUTION STRATEGY
    • NO MARKETING STRATEGY

    12/08/2021 2
    OPPORTUNITIES & THREATS
    • LOW SEGMENT CAN ACCEPT

    • OVERCONFIDENCE ABOUT PRODUCT


    • DIFFICULT TO SUSTAIN AGAINST
    MULTINATIONAL BRANDS

    12/08/2021 3
    Brand name & Tag line

    Dazzle

    Just Use it once

    12/08/2021 4

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