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  • Asian Vs Nerolac

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    Asian vs Nerolac

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    28 views8 pages

    Asian Vs Nerolac

    Uploaded by

    undefined09

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Asian paints NEROLAC

    V/s
    Distribution Channel
    Asian paints Nerolac
     ASIAN PAINTS is all over  NEROLAC’s strength of wide
    India. The channel structure spread distribution network.
    is very simple and effective.  8 Sales Divisions and each
     Complications are kept out division has depots to take
    in order to make the overall care of local needs.
    process very effective and  11,000 dealers all over India.
    efficient.  66 depots all his ensures
     47 DEPOTS WITH 20,000 complete reach in India
    Dealers all over India. including rural and up
     1,000 Dealers in New Delhi country markets.
    alone.  50 shades
     14 products, 1200 shades.
    Promotion
    Asian paints Nerolac
     Asian Paints Emulsion brand  Nerolac Suraksha Free Insurance
    Royale Competed with ICI Dulux Scheme' in partnership with
    Velvet touch in Discounting the National Insurance Company.
    products(3-10 Rs per litre on   launched a new ad campaign for
    Emulsion Paints). its new consumer promotion
     Asian Paints offered 1200 scheme
    Different Shades.   homes total protection from heat,
     Advertising Budget Increased water & dust  – to create the
    Annually. platform of style with substance.
     Urban Customers-Light Colours  Glow-signs and other
     Rural Customers- Dark Colurs promotional material and
     Touch Screen Facilities in shops Conventions /Workshops.
    to see the Colour Texture
    Nerolac
    Asian paintsMarket Share
     15% INDUSTRIAL MARKET  43% INDUSTRIAL MARKET
    SHARE. SHARE.
     REVENUE IS 6,980MM.  REVENUE IS 3,750MM.
     OCCASIONALLY SALE 15.12%.  OCCASIONALLY SALE 11.68%.

     NET PROFIT 97 CRORE.  37.7% PROFIT IN YEAR.

     AAA & P1+ RATING ASSIGNED.  YEARLY SALES 22.09%.

     4 REASONAL SALES OFFICE,  TOP 10 DECORATIVE COMPANY

    BRANCHES. WITH 65 COUNTRIES.

     FAST TRACK GROWTH And  ANNUAL SALES TURN OVER

    BUILDING SHAREHOLDERS 22.6BILLION .

    EQUITY
    Brands with advertisements

    • FGRFFFFFFFFFFFFFFFFF
    • Apex
    • Tractor
    • Apcolite ASIAN PAINTS

    • Royale
    • TouchWood The Gattu- Spirit of Colours

    KYUNKI HAR GHAR KUCH KEHTA HAI…


    BRANDS ARE-
    APEX ,
    TRACTOR,
    APCOLITE,
    ROYALE, TOUCHWOOD
    TRACTOR
    •Promotional Expenditure grew
    from 15% in 2003 to 21% in 2008.
    CONCLUSION

    Product Profile
    INTERIOR PAINTS.

    EXTERIOR PAINTS.

    WOOD FURNISHES.

    WOOD & METAL FURNISHES.

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