Yr 12 OCR Media Studies

Audience Research

Learning Objectives:

1. To understand audience profiling

2. To carry out an audience profile for your opening
sequence.
 Homework

Ask 10 people the questions on your

questionnaire, and collect the results.
Due: Monday 6th December
 What is useful information in this
profile, if you’re trying to make a music
video appeal to this target audience?
• Gender: Male
• Age: 22
• Occupation: Office Administrator
Neil has two sisters. His parents split up when he was
young. Although he lives with his mum, he still sees his
dad occasionally. He went to college, where he was very
good at sports, and after his A-levels got a job in office
administration. He reads tabloid newspapers and
sometimes his girlfriend’s copy of Heat. He likes
sportswear brand Nike. He listens to Radio 1 in the
mornings, and most of the music he buys is what he has
heard on Radio 1’s Breakfast Show. He liked the films
Kick Ass and Hancock.
What do you want to find out
about your audience?
 Questionnaire Contents
• Information to give respondents:
– the purpose of the questionnaire
– how to complete the questionnaire

• Different types of questions:

– Closed-ended
– Likert scale
– Multiple choice
– Rank order
– Open-ended
 Your Questionnaires
• In your group, you must create a
10-question questionnaire.

• This is the questionnaire you will get

completed by at least 10 people each.

• You need to create your questionnaire on

Survey Monkey and post a link to your
blog: www.surveymonkey.com
Predictions…