IIPM SCHOOL OF BUSINESS OF

BUSINESS ECONOMY

PROJECT ON- ANALYSIS OF COMPETITORS OF TATA

INTERNATIONAL IN INDIAN MARKET

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 DECLARATION

I declare that the project entitled “Analysis of Competitors of Tata

International In The Indian Market” under the guidance of Mr.
Partha Pratim Pal submitted in partial fulfillment of the
requirement for the award of the degree of Masters Of Business
Administration To Indian Institute Of Planning Management is
my original work.

Place- Indore
Signature
Date- VICKY GUPTA
M.B.A.- First semester
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 INDEX
Se. No Particulars Page No. 1
INTRODUCTION
A Tata group
B Tata international
C Existing competitors in Indian market
2 Company saga
A profile
B products
C Mission
D Vision & values
E Joint venture
F Organization chart
G Brochures and catalog

3 Swot analysis
4 12/08/2021 Conclusiontata international 3
 INTRODUCTION

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 TATA GROUP
LEADERSHIP WITH TRUST
The Tata group comprises over 90 operating companies in seven business sectors:
communications and information technology, engineering, materials, services, energy,
consumer products and chemicals. The group has operations in more than 80 countries
across six continents, and its companies export products and services to 85 countries.

The total revenue of Tata companies, taken together, was $67.4 billion (around
Rs319,534 crore) in 2009-10, with 57 per cent of this coming from business outside India.
Tata companies employ around 395,000 people worldwide. The Tata name has been
respected in India for 140 years for its adherence to strong values and business ethics.

Every Tata company or enterprise operates independently. Each of these companies has
its own board of directors and shareholders, to whom it is answerable. There are 28
publicly listed Tata enterprises and they have a combined market capitalisation of about
$95.13 billion (as on November 25, 2010), and a shareholder base of 3.4 million. The
major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata
Power, Tata Chemicals, Tata Global Beverages, Indian Hotels and Tata Communications.

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Tata Steel became the sixth-largest steel maker in the world after it acquired Corus, later
renamed Tata Steel Europe. Tata Motors is among the top five commercial vehicle
manufacturers in the world and has recently acquired Jaguar and Land Rover. TCS is a
leading global software company, with delivery centres in the US, UK, Hungary, Brazil,
Uruguay and China, besides India. Tata Global Beverages is the second-largest player in
tea in the world. Tata Chemicals is the world’s second largest manufacturer of soda ash
and Tata Communications is one of the world’s largest wholesale voice carriers.

In tandem with the increasing international footprint of Tata companies, the Tata brand is
also gaining international recognition. Brand Finance, a UK-based consultancy firm,
recently valued the Tata brand at $9.92 billion and ranked it 51st among the world's Top
100 brands. BusinessWeek magazine ranked Tata 13th among the '25 Most Innovative
Companies' list and the Reputation Institute, USA, recently rated it 11th on its list of
world's most reputable companies.

Founded by Jamsetji Tata in 1868, Tata’s early years were inspired by the spirit of
nationalism. It pioneered several industries of national importance in India: steel, power,
hospitality and airlines. In more recent times, its pioneering spirit has been showcased by
companies such as TCS, India’s first software company, and Tata Motors, which made
India’s first indigenously developed car, the Indica, in 1998 and recently unveiled the
world’s lowest-cost car, the Tata Nano.

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Tata companies have always believed in returning wealth to the society they serve. Two-
thirds of the equity of Tata Sons, the Tata promoter company, is held by philanthropic
trusts that have created national institutions for science and technology, medical research,
social studies and the performing arts. The trusts also provide aid and assistance to non-
government organisations working in the areas of education, healthcare and livelihoods.
Tata companies also extend social welfare activities to communities around their industrial
units. The combined development-related expenditure of the trusts and the companies
amounts to around 4 per cent of the net profits of all the Tata companies taken together.

Going forward, Tata is focusing on new technologies and innovation to drive its business in
India and internationally. The Nano car is one example, as is the Eka supercomputer
(developed by another Tata company), which in 2008 was ranked the world’s fourth
fastest. Anchored in India and wedded to traditional values and strong ethics, Tata
companies are building multinational businesses that will achieve growth through
excellence and innovation, while balancing the interests of shareholders, employees and
civil society.

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 Governance
Values and purpose: Tata's principal purpose is to improve the quality of life of the
communities it serves. The values and ideals that define the way the
group functions help it do that.
Tata Code of Conduct: This comprehensive document serves as the ethical road map for
Tata employees and companies, and provides the guidelines by
which the group conducts its businesses.

Management
Chairman's chamber: Profile of Tata Sons Chairman Ratan Tata, and articles and interviews
featuring him
Ratan N Tata: Ratan N Tata has been the Chairman of Tata Sons, the promoter
company of the Tata group, since 1991. He is also the Chairman of the
major Tata companies, including Tata Motors, Tata Steel, Tata
Consultancy Services, Tata Power, Tata Tea, Tata Chemicals, Indian
Hotels and Tata Teleservices. During his tenure, the group’s revenues
have grown nearly 12-fold.

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Mr Tata also serves on the board of directors of Fiat SpA and Alcoa. He is also on the
international advisory boards of Mitsubishi Corporation, the American International Group, JP
Morgan Chase and Rolls Royce.
 
Mr Tata is associated with various organisations in India and overseas. He is the Chairman of two
of the largest private-sector-promoted philanthropic trusts in India. He is a member of the Prime
Minister’s Council on Trade and Industry, the National Hydrogen Energy Board, and the National
Manufacturing Competitiveness Council.  He is the president of the Court of the Indian Institute
of Science and Chairman of the Council of management of the Tata Institute of Fundamental
Research.  He also serves on the UK Prime Minister’s Business Council for Britain and the
International Advisory Council of Singapore’s Economic Development Board.  He is also a
member of the Global Business Council on HIV / Aids and the Programme Board of the Bill and
Melinda Gates Foundation’s India Aids initiative.
 
Mr Tata joined the Tata group in 1962. After serving in various companies, he was appointed
director-in-charge of The National Radio and Electronics Company in 1971. In 1981 he was
named Chairman of Tata Industries, the group’s other promoter company, where he was
responsible for transforming it into a group strategy think-tank, and a promoter of new ventures
in high technology businesses.

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Mr Tata received a BS degree in architecture from Cornell in 1962. He worked briefly with
Jones and Emmons in Los Angeles before returning to India in late 1962. He completed
the Advanced Management Program at Harvard Business School in 1975.
 
The Government of India honoured Mr Tata with its second-highest civilian award, the
Padma Vibhushan, in 2008. He has also received honorary doctorates from Ohio State
University, the Asian Institute of Technology, the University of Warwick and the Indian
Institutes of Technology of Kharagpur and Madras, and an honorary fellowship from the
London School of Economics.

Articles and interviews : (Tata publications, media publications)

Group Executive Office and Group Corporate Centre: The Group Executive Office
(GEO) and the Group Corporate
Centre (GCC) are the two decision-making bodies that define and direct the business
endeavours of the Tata Group.

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Group Executive Office and Group Corporate Centre::

Management structure
There are two decision-making bodies that define and direct the business endeavours of the
Tata group. These are called the Group Executive Office and the Group Corporate Centre.
Group Executive Office
The Group Executive Office (GEO) defines and reviews the business activities of the Tata
group and is involved in implementing programmes in corporate governance, human
resources, the environment, etc. The chief objective of the GEO is to make the Tata group
more synergistic; it does this by strengthening the relationship between the group and its
companies.
The GEO creates a shared understanding of a Tata company's current activities, its strengths
and its weaknesses. It then addresses the most strategic issues facing the company. Apart
from this, the GEO has reviewed the group's business portfolio and clustered companies into
seven business sectors. The GEO assesses what unique value a company adds to a particular
business sector and, conversely, what unique value the group can bring to that company.
Besides Chairman Ratan N
Tata, the GEO comprises R Gopalakrishnan, Ishaat
Hussain, Kishor Chaukar and Arunkumar Gandhi.

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Group Corporate Centre
The Group Corporate Centre (GCC) is a forum at which broad policy issues relating to the
growth of Tata companies are reviewed and the entry into new areas discussed. The GCC also
plays a key role in protecting and promoting the Tata brand in India and across the globe.

The GCC also provides advisory services to Tata companies in the areas of Human Resources,
Finance, Legal, and other functional areas as and when required.

Apart from this, the GCC from time to time, reviews Tata companies’ business portfolios across
business sectors.

The GCC comprises Chairman Ratan

N Tata, JJ Irani, RK Krishna Kumar, R
Gopalakrishnan, Ishaat Hussain, Kishor Chaukar, and Arunkumar
Gandhi.

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Different leather product’s made in
INDIA
Indian Leather Footwear Industry

India is world's second largest producer of footwear; its production estimated over 700 million
pairs per annum. At about US $ 300 million per year, footwear accounts for 18 percent share of
total exports of leather exports.
The various types of shoes produced and exported from India include dress shoes, casuals,
moccasins, sports shoes, horacchis, sandals, ballerinas, and booties. Major production centres
are Chennai (Madras), Delhi, Agra, Kanpur, Mumbai (Bombay), Calcutta and Jalandhar.

Most of the modern footwear manufacturers in India are already supplying to well establish
brands in Europe and USA. The large domestic market and the opportunity to cater to world
markets make India an attractive destination for technology and investments. Equally relevant is
it for the footwear components industry, at this juncture, it is posed for real growth and
diversification.

The exports of saddlery and harness items have showed an annual growth rate of about 40%
reaching DM 64 million during 1998-99. The major importers of Indian saddlery are Germany,
USA, 12/08/2021
UK, France, Scandinavia, Netherlands,tata
Japan, Australia and New Zealand.
international 13
Indian Leather Goods Industry

Items produced by this sector include, in addition to bags, handbags, hand gloves and industrial
gloves, wallets, ruck sacks, folios, brief cases, travel ware, belts, sports goods, upholstery and
saddler,goods.

A surfeit of modern units in Chennai, Kanpur and Calcutta employing skilled human resources
and equipped with modern and sophisticated machinery account for a diversified range of
superlative small leather goods including bags, purses, wallets, industrial gloves etc. made of
quality leathers of cows, sheep, goats and buffaloes. The products meet the requirement of
bulkbuyers. And consumers in Europe, USA and Australia. 

The major market for Indian leather goods is Germany, with an off take of about 25 per cent of
the leather goods produced in India followed by USA, UK, France and Italy. With products
ranging from designer collections to personal leather accessories, this sector has a share of
20.53 per cent in the leather industry, while maintaining an average growth rate of 11 per cent
for last 5 years

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Indian Saddlery Industry

India is one of the largest producers of saddlery and harness goods in the world. The saddlery
industry was established in the 19th century primarily to cater to the needs of military and
police. From then on initiatives were taken to develop, the industry and today there are over
150 units in the organized sector, out of which approximately 105 are 100% export oriented
units.

Kanpur, in the state of Uttar Pradesh, is a major production centre for saddlery goods in India
accounting for more than 95% of the total exports of saddlery items from India. Kanpur,
because of its specialization in tanning and finishing of buffalo hides is the only centre in the
country where harness leather, which is major input for saddler industry, is manufactured.

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Indian Leather Garments Industry

The Leather Garment Industry occupies a place of prominence in the Indian leather sector. 
The product classification of leather garments comprise of jackets, long coats, waist coats,
shirts, pant/short, children garments, motorbike jackets, aprons and industrial leather
garments.

Indian leather garments, which entered the world market only in the mid-eighties with
exports of Rs. 15 crores in 1997-98, account for about Rs. 1530 crore in 1997-98.  The major
export destination of leather garments from India is Germany.  In 1997, German imports of
leather garments aggregated DM 1786 million of which DM 304 million worth of imports
went from India.  India, China and Turkey were the major suppliers of leather garments for
the German market, as they accounted for about 78% of the market share.
Among the three major exporting nations of leather garments, India maintains a similar
level of market share of about 20%, in both German and EU markets.
The main reasons reported for under utilization of capacity are raw material shortage, high
price of raw materials, and lack of modernization, financial constraints, power constraints .

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Marketing of leather and leather products in Germany & the EU

The leather sector offers a good potential which Indian entrepreneurs can exploit in Germany
and other EU markets characterised by ever growing competitiveness in terms of price and
quality, on one hand, and the environmental considerations, on the other. With a strong
foothold that the Indian leather industry has had for long in these markets, and its advantage
of raw material and labour resources, Indian leather exporters can, and should, mount a
concerted marketing campaign to wrest a share consistent with their inherent strength and
potential.

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Tata International
The company has evolved into an international entity with a global reach in international trade
and encompasses the entire value chain from supply chain integration to facilitating third
country trade by setting up strategic alliances or wholly-owned subsidiaries with a focus on
certain geographies.
Tata International has taken on various value-added roles and has stakes in a cross-section of
businesses. Its two main business lines are - Leather & Engineering (including Automobiles
distribution in Africa). With the worldwide network of 42 offices that span India and the globe, it
has also developed some important international alliances for the Group.

Tata International, the global trading arm of the Tata Group and India's leading exporter of
leather and shoes, is stepping into retail with its first footwear chain.
The company plans to roll out six Tashi stores in Mumbai, Delhi and Chandigarh, selling shoes for
men, women and children, as well as bags, wallets and belts. Initially, the rollout will concentrate
on metros and then on tier I and II cities. The company plans to launch 250-300 stores in the
next four years. Tata's leather unit manages one of the world's largest tanneries at Dewas,
Madhya Pradesh. It also has design studios in Italy and Spain and manufacturing facilities in
India, China and Indonesia that produce a wide range of leathers, shoes, garments and leather
articles. It supplies to global brands like Betty Barclay, Peter Keiser, Marks & Spencer, GCI,
Mango, Pierre Cardin, Hush Puppies, Escada, Gabor, Naturalizer, Zara, Grenson, Ambiorix,
Samsonite, Danier and leading Indian retailers.
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The state-of-the-art leather manufacturing facility of leather and leather products SBU was set
up in Dewas, Madhya Pradesh, in 1975. It is one of the three largest goatskin tanneries in the
world and a world-class manufacturer. It is India’s largest exporter of leather and leather
products.

After being the first company in the leather industry to achieve ISO 9001:1994 certification in
1995, Tata International Limited, Dewas, was also the first company in the leather Industry to be
recommended for ISO 9001: 2000 on July 19, 2002.

Tata International Limited, Dewas received ISO 14001:1996 certification on April 25, 2002 from
RWTUV Germany for its all-round improvement initiatives towards environmental management
systems. Anil Rairikar, CEO, TUV India Limited handed over the certificate to O K Kaul, president,
leather and leather products, on July 19, 2002. Both the above certificates encompass the
gambit of activities in the divisions handling finished leather, leather garments, footwear and
footwear components.

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The leather facility at Dewas has a world-class effluent treatment plant for liquid waste
management, to go beyond mere compliance of regulatory requirements. Successful trial of
the reverse osmosis technology has led to the conversion of liquid waste into operational
resources for process and other needs. Currently, the treated water is used for horticulture
purposes, improving the greenery in the complex.

The bio-methanation plant, which has been partly sponsored by Ministry of Non-
Conventional Resources, is the only one of its kind in the world for hazardous solid waste
management. Tata International Limited, Dewas has also patented the in-house developed
technology.

Continual progress in our journey towards business excellence has this year culminated in
our winning the Rajiv Gandhi National Quality Award, 2000 in the 'best of all' category on
April 24, 2002.

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 TASHI THE NEW SHOWROOM OF SHOES BY TATA INTERNATIONAL

Tata International, the global trading arm of the Tata group and India’s leading leather and
leather-products exporter, announced its foray into footwear retail with the launch of Tashi, a
speciality footwear retail chain. The company unveiled its first retail store at Greater Kailash,
New Delhi. Spread across 2,500sq ft, the Tashi store at New Delhi brings the latest and most
elegant fashion trends in footwear and leather accessories to customers all under one roof.
In the first phase of the rollout, Tata International will open six exclusive Tashi stores in
Mumbai, New Delhi and Chandigarh. The speciality footwear retail chain will have exclusive
stores located at high streets, major city markets and leading malls to ensure maximum
brand visibility and customer accessibility.

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 Existing competitors in Indian
market for TATA international

Florind Shoes Ltd.

Punihani International
Farida Shoes Ltd.
Mirza Tanners Ltd.
T. Abdul Wahid & Company
Hindustan Lever Ltd.
Super House Leather Ltd.
RSL Industries Ltd.
Presidency Kid Leather Ltd
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 PUNIHANI INTERNATIONAL LTD.
Punihani International is a leading international wholesale supplier of classic leather garments,
fashion accessories and hard goods for home furnishing. The Punihani Group is committed to
providing outstanding products with fine workmanship at competitive prices. The leather
garments and accessories are creations of elegance, beauty and fashion.

With our 20 plus years of experience, we offer a wide range of leather jackets for ladies and
gents in a myriad of colors and styles. Our collection of fashion handbags are trendy and capture
the softness and femininity of the season. The leather wallets and belts are based on traditional
and fine craftsmanship. We have introduced the innovative use of leather in producing hard
goods for home and office furnishing.

We have our own factories and our manufacturing processes are totally streamlined with
dedicated personnel having in depth hands on experience in design, merchandising, production,
quality control and logistics. Our success has been built on consistency in quality and timely
deliveries.

We strive for total customer satisfaction. The Punihani Group serves many reputed brands,
wholesalers and retailers all over Europe and USA. We have exclusive arrangements with
domestic and overseas tanneries for procurement of best quality leather while our designers
keep track of fashion’s current trends and styles.
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 Farida Shoes Pvt Ltd
Farida Shoes Pvt Ltd is the flagship company of the Farida Group, which Group is the pioneer in
the Indian leather industry and a Benchmark for the rest. Ever since its inception, the Farida
Group has followed the principle of putting enterprise, innovation and integrity above
everything else.
Farida Shoes Pvt Ltd was established in the year 1978 and is the first full shoe factory of the
group. The plant is engaged in the manufacturing of high quality leather footwear.
We at Farida Shoes believe that achieving business leadership is not a destination but a journey
in itself. On our growth and expansion drive we appreciated the need for a systems driven
organization. We certified as a ISO: 9001 - 2000 company by BVQI in the year 2005.
We value the importance of accurate and on-time information flow throughout the business.
This led to the hoisting of our web based Production, Planning and control software - Eureka. In
Last 1 year, we have developed other modules like MRP, IMS, SPC, QAM and Sample
Development. To Further integrated/ Improve or functioning.
The group represents the interests of the Indian leather industry at various National forums like
FIEO etc and to the government.
The management always had the interests of the society first ahead of its business interest.
FARIDA GROUP is always recognized as a Socially responsible organization. We follow fair
practices like ‘No Child Labour’ ‘No Pollution’ ‘No Exploitation’ and ‘No Overwork’ We conduct
health camps for the under privileged through FARIDA SOCIAL SERVICE TRUST.
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 MIRZA TANNERS LTD.
Mirza Tanners was set up as a private limited company in 1979. The key promoter Irshad Mirza
has a 45-year experience in the leather industry. The Managing Director Rashid Mirza has
obtained a Diploma in Leather Technology from UK. The management has more than 75% of the
equity, 11% is held by FIs and rest is with public.
The footwear industry in India is largely in hands of small and unorganized players. The industry
size is estimated at Rs70bn in value terms and 620mn in volume terms. The industry has been
growing at 10-12%pa. Bata is the largest player with around 10% volume share and around 60%
market-share in the organized segment.
The company has a market share of 70% in canvas shoes segment while it has a share of 60% in
leather shoes. The company competes with Liberty Shoes in the popular segment of the
organized market and with regional/local players in unorganized market. Other leading
organized sector players are Phoenix International, Action Shoes and Lakhani Shoes.
Mirza Tanners is into business of manufacturing and selling shoes. The company is one of the
largest shoe manufacturers in the world. The company is a government recognized export
house. The company is largest exporter of shoes from India. The company exports its shoes,
which are sold by leading shoe manufacturers globally. The company also sells its shoes under
brand name of Red Tape, Ozark and OakRidge.
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 T. ABDUL WAHID & COMPANY
A man With visionFew ventures are as exciting as those pursued in an environment of
continuous improvement and constant customer feed back. Those who aspire to the challenge
of such opportunities and equip themselves accordingly are rewarded with rare success. One
such story began in 1949,when one man dared to dream. Of taking Indian leather to the
centrestage of the world leather industry. To a world, where fashion changed by the minute, and
requirements in lesser time.
Mr. T Abdul Wahid established T. Abdul Wahid & Co. (TAW) in 1949,with a leased tannery in
Madras. A remarkably short five years later, the company had emerged as the largest exporter of
vegetable tanned leather to America and Europe, and wet blue skins to the Soviet Union. Came
the seventies, and TAW diversified into finished leathers. Two ultra modern tanneries, outfitted
with equipment from Europe, are capable of producing 2 million square feet every month. By
the turn of the decade, TAW was supplying fine kidskin to reputed shoe manufacturers
worldwide.
The next move was logical. TAW entered into production of shoes for the western markets.
Today, its highly sophisticated shoe factories are a pool of American and European footwear
manufacturing expertise.

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A team with a

Commitment to excel
Highly Qualified Engineers, technicians and administrative managers work towards one goal
unitedly:Quality .Several leathers developed by TAW are the obvious choice of trend setting
brands across the world .To keep pace with the ever changing needs of the industry, the
company constantly sources global expertise. Essentially, it is a commitment that has translated
exceptionally into the success story that TAW is today.

A genuine concern
For the society

Taw’s expansion policies have always evolved around the upliftment of the people in the rural
areas. While its tanneries provide direct employment to 1600 people, the factory employs
around 1800 people, a significant percentage of which is women.

A foundation started by the chairman also runs a full-fledged higher secondary school in the
town of Ambur.

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 HINDUSTAN LEVER LTD

Hindustan Lever Ltd (HLL) is India's largest Fast Moving Consumer Goods (FMCG) company.
HLL's brands like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic,
Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality Wall's are
household names across the country and span a host of categories, such as soaps,
detergents, personal products, tea, coffee, branded staples, ice cream and culinary
products. These products are manufactured over 40 factories across India and the
associated operations involve over 2,000 suppliers and associates. Hindustan Lever
Limited's distribution network comprises about 4,000 redistribution stockists, covering 6.3
million retail outlets reaching the entire urban population, and about 250 million rural
consumers. HLL is also one of India's largest exporters. It has been recognised as a Golden
Super Star Trading House by the Government of India. Presently, HLL has over 16,000
employees including over 1,200 managers. Its mission is to "add vitality to life." The Anglo-
Dutch company Unilever owns a majority stake in Hindustan Lever Limited.

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 SUPER HOUSE LEATHER LTD.
Superhouse Group , is a multi- unit and multi- product conglomerate with brand leadership in
the field of footwear manufacturing and exports. The Group is well equipped with the most
modern machineries and a specialized workforce and produces all types of quality leather,
leather goods and textile garments that are appreciated all over the world.
A US $75 million group, Superhouse Group has 15 units, with a workforce of over 5000 and a
presence in more than 35 countries. Our commitment to quality is reaffirmed by our ISO
9002 certification. Stringent EN 345-norms make us one of the most respected
manufacturers amongst importers from European countries. Being equipped with requisite
infrastructure and strict adherence to high standards of quality, we are able meet CSA, ANZ &
and SABS standards.
A perfect blend of highly technical, skilled and semi-skilled workforce and competent
managers has helped us in carving out an enviable position for ourselves in the global
market.

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Nine state-of-the-art units involved in manufacturing footwear and Shoe
accessories, are ably backed by our marketing offices strategically located in the
USA, the UK, the UAE and Romania.
Our four modern tanneries provide us with the finest quality leather for our
footwear production. To meet the exacting demand of clients we also import
leather from Brazil, Italy and Columbia.
The Group has two leather goods manufacturing units including leather garments
units.
The Group is also engaged in the manufacturing and export of Readymade
Garments and Riding Products.
In addition, we are approved vendors for global brands such as Wal-Mart, Filanto,
Auchan, Andre, Shoe Fayre, Hudson Bay, Heckel Securite, Secura and many more.
Our existence in the trade for over three decades has given us a wealth of
knowledge, which allows us to offer our customers the maximum in choice, value
and quality.

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 RSL INDUSTRIES LTD

RSL Industries (RSLMDDM), incorporated in 1981, has been engaged in the manufacture of
leather goods. Earlier known as Radhika Synthetics, it acquired the present name on Dec. 29,
1997. 

Located at Chennai and in the Vellore district of Tamil Nadu, the manufacturing units
developed capacity to produce leather shoe uppers, shoes, leather garments and finished
leather. 

On record date Jan. 25, 2002, under a scheme of amalgamation, the company was
amalgamated into Ramco Super Leathers after its textile division was demerged into RSL
Textiles (India) under a scheme of arrangement, effective from Oct. 01, 2000. It was
compulsorily delisted from the BSE on Jul. 02, 2004. 

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The registered office is located at Sethu House, 28, Dr. Alagappa Road, Chennai-600084,
Tamil Nadu. 

Financials 
RSL Industries reported a growth in standalone net profit for the quarter ended June 2001.
During the quarter, the profit of the company rose marginally 1.71% to Rs 18.08 million
from Rs 17.77 million in the same quarter last year. 
Net sales for the quarter rose marginally 0.52% to Rs 377.52 million, while total income for
the quarter rose marginally 0.04% to Rs 379.608 million, when compared with the prior
year period. 
The earnings per share of the company was Rs 1.49 for the quarter ended June 2001. 

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 PRESIDENCY KID LEATHER LTD

This closely held leather company in existence since 1972 consists of a leather division, a shoe upper
division and a full shoe division.
The company derives enormous pride and satisfaction from the fact that the customer relationships are
everlasting due to the consistency maintained in its very high quality standard of leathers, shoe uppers
and shoes.
Elegance and finesse is the hallmark of the glazed kid leathers. Beautifully crafted from a variety of
leathers, the Shoe Uppers & Shoes are based on detailed information gathered from the clients.
The company's policy is to understand the requirements of its customers accurately and come up with the
right product, in the right leather at an attractive price. Customer profile of the company includes the best
factories in Germany, Holland, England, Italy, France, U.S.A and the Far East.
The company's management board consists of a chairman and 5 directors.

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12/08/2021 tata international 34
 COMPANY SAGA

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COMPANY PROFILE

The company has evolved into an international entity with a global reach in international trade
and encompasses the entire value chain from supply chain integration to facilitating third
country trade by setting up strategic alliances or wholly-owned subsidiaries with a focus on
certain geographies.
Tata International has taken on various value-added roles and has stakes in a cross-section of
businesses. It’s two main business lines are - Leather & Engineering (including Automobiles
distribution in Africa).
The Company manufactures and sells trailers based on tested technical design created by DLT. Its
product range includes 7 models, available in both 35 tonne and 40 tonne segments, and it is
also introducin The Tata Group is one of India’s largest and most respected business
conglomerates, with revenues in 2007-08 of $62.5 billion, accounting for 5.3% of India’s GDP.
Tata Companies together employ around 3,50,000 people worldwide.

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The Tata Group comprises of 96 operating companies in 7 Business sectors:

Information Systems and Communications

Engineering
Materials
Services
Energy
Consumer Products
Chemicals

The Group has the largest number of publicly listed Companies, all of which have been pioneer
in their respective fields among them, Tata Motors, Tata Steel, Tata Consultancy, Tata Tea, Tata
Chemicals, Tata Power and Indian Hotels. Going forward, the Group is focussing on new
technologies and innovation to drive its businesses in India and globally, in tandem with the
increasing international presence of its Companies. Anchored in India and committed to its
traditional values of leadership with trust, the Group is fast building a multinational business
footprint which will achieve growth through excellence and innovation, while balancing the
interests of its shareholders, its employees and the society.g trailers in the 49 tonne segment.

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COMPANY PRODUCTS:-

Leather-
Tata International is India’s leading Leather & Leather-products exporter and supply
chainintegrator. Its value chain encompasses global sourcing, world-class
manufacturing in India andChina, design studios in Europe, marketing and strategic
alliances for world-renowned Brands. Tata International is now India’s largest
exporter of finished leather. Its state-of-the-art manufacturing facility at Dewas (in
central India) was the first in the leather industry in Asia to be ISO 9001 and 14001
certified. The Company is committed to good corporate citizenship by being a
proactive, integral and responsible member of the community and the environment
in which it operates. The Company’s Environmental Policy demonstrates its
commitment to the environment.

The Company’s R&D unit has made internationally acknowledged breakthroughs in

processing chrome-free leather, generating energy from solid waste and recycling of
solid waste through in-house patented Biomethanation processes thus helping
reduction of Green house gases emission, recycling of liquid effluent through
Reverse Osmosis process, producing herbal leather and transparent leather, making
value added chemicals like tanning agents from sludge and chromed solid wastes,
paints from finishing waste and many other such innovations.
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The Company has installed large solar arrays that is used to pre-heat boiler feed water, thereby
saving fossil fuel. The Company has also developed technology for leather processing and
finishes and for the import substitution of chemicals. Shade and fauna in the factory area is
provided by the 2 lakh trees that have been planted all around.

Leather Footwear-
Tata International’s Footwear Division has an existing capacity of 5 million pairs per annum,
with plans for scaling up the production lines to meet the increasing global demand for
quality footwear. In response to changing customer requirements and market conditions,
the Footwear Division has optimally restructured its infrastructure and product offerings.
Design Studio at Florence, Italy
Tata International has a full-fledged Design Studio in Italy, near Florence. This studio helps
the customers to build their initial collections or serves as an inspiration for their upcoming
ranges. Designers and Product Development teams work in tandem with brands like Zara,
Massimo Dutti, Florsheim, Debenham’s, Marks and Spencers etc. to design and collate
mood boards and products for their collections.

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 Footwear - Product Development Centre & Component Sourcing Cell in
Dongguan, China

Tata International has also established its Product Development and Component
Sourcing Centre in Dongguan, China. This facility has the capacity to create 50
samples a day; while its production line capacity for its key customers extends to
more than 35,000 pairs per month, with ability to double the capacity if required. This
centre is the base for developing product engineering and prototypes, after which,
they are transferred to India. This production model has been implemented
successfully with brands like Hush Puppies, Lloyd and Ara.

Footwear Manufacturing Facilities in India

Tata International’s manufacturing facilities in India are based in Chennai and Dewas.
The facility in Chennai has the capacity to manufacture 2,000 pairs of shoes per day,
and is producing
elegant men’s shoes and comfort ladies shoes for leading brands and retailers.

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Leather Garments & Products-

Tata International is India’s leading manufacturer

exporter of leather garments and products. All of Tata
International’s leather products are elegant designs
crafted from high-quality leather for style and
absolute convenience. The product range includes
jackets, coats, skirts and trousers, handbags, wallets,
cases, luggage and travel accessories. The Company
creates chic and stylish leather garments for leading
fashion houses like Zara, Escada, Mango, La Bella,
Yuppie etc.
These are truly exclusive in fashion design with a slant on a bold mix of colours and
embellishments.

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MISSION & VISION

The company has achieved its earlier targeted Mission & Vision. At present a
companywide exercise has been initiated to update its Vision & Mission for 2010–11 and
beyond.
This will be updated and put up on the company website shortly.

Core Values
The Tata name is a unique asset representing leadership with trust. Leveraging this asset
to enhance group synergy and becoming globally competitive is our chosen route to
sustained growth and long-term success.
Tata International‘s values are :

Integrity: We will  conduct our business fairly, with honesty and transparency. Everything
we do must stand the test of public scrutiny.

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Understanding:
We will be caring, show respect, compassion and humanity for our colleagues
and customers around the world, and always work for the benefit of the
communities we serve.

Excellence:
We will constantly strive to achieve the highest possible standards in our day-to-
day work and in the quality of the goods and services we provide.

Unity:
We will work cohesively with our colleagues across the group and with our customers
and partners around the world, building strong relationships based on tolerance,
understanding and mutual cooperation.

Responsibility:
We will continue to be responsible, sensitive to the countries, communities
and environments in which we work, always ensuring that what comes from
the people goes back to the people many times over

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JOINT VENTURE

Drive India Enterprise Solutions Limited (DIESL)

This enterprise is jointly owned by Tata Industries and Tata International and is a complete
Logistics Solutions Company that provides end-to-end services like customs clearance, retail
distribution, warehousing operations, reverse logistics, cash management services, tax and
compliance management.
It is the second largest logistics and distribution company in India and reaches 1,200 towns
and 6,000 distributors, with hubs in all major ports and state capitals across the country.
Its key clients are Tata Sky, Tata Indicom, Virgin Mobile, ZTE, Castrol, Haier, Voltas Limited,
Croma, Dick Smith Electronics, Colgate Palmolive India Limited

Tata International DLT Pvt. Ltd.

This is a joint venture between Tata International Limited and Dutch Lanka Trailer (DLT)
Manufacturers Limited, Sri Lanka. Established in 2006, the company is a pioneer in the
organised sector and one of the largest manufacturers of trailers in India. Tata International
DLT’s plant is located in Chakan, Maharashtra

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Tata Precision Industries (India) Ltd.
Set up in 1995, Tata Precision is a 50:50 joint venture between Tata Precision Industries
Pte. Ltd., Singapore and Tata International Limited, India. The business line includes
precision metal and plastic parts for engineering, wireless control and automobile
sectors.

Tata Precision is a world class manufacturer of precision engineering parts and the
company has facilities in India, at dewas. Tata Precision, an ISO 9001:2000 accredited
organization, endeavors to provide customer delight through world class quality and
services.
The operations in TPIIL, consist of 21 CNC vertical machining centers (VMCs), 8 CNC
turning centers, 10 special purpose machines (SPMs), 8 CNC turning centers, a well
equipped quality control department with Mitutoya Microhite, 3-Axis CNC co-ordinate
measuring machine (CMM), Mitutoya Microhite along with other measuring instruments
and the plastic shop consists 500T, 220T and 75T capacity CNC injection moldings
machines. Its customers are :-
A. W. Chesterton Co. – USA

Mini Circuits Ltd. – USA

MESL Microwave Ltd. – UK

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TATA Precision Industries Pte. Ltd. – Singapore

Revon Electronics Ltd- Israel

Andrew Telecommunications (I) Ltd. – Goa

Mahindra Two Wheelers Ltd, Pithampur

Tata Motors Ltd. - Lucknow / Pune

Tata Consultancy Ltd. – Mumbai

Tudor India Limited – Gujarat

Kirloskar Brothers Ltd – Dewas

Tata Motors Ltd. - Lucknow / Pune

Tudor India Limited – Gujarat

Tata Consultancy Ltd. – Mumbai

Andrew Telecommunications Ltd.

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Organisation chart :-

Board of director’s
Mr. B Muthuraman(chairman)
Mr R Dhawan
Dr H S Vachha
Mr Piyush G Mankad
Mr Arun K Vora
Mr O K Kaul
Executive Director
Mr Noel N Tata
Managing Director
Mr R Mukundan
Mr Ravi Pisharody

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SWOT ANALYSIS OF LEATHER
 Strengths

High Growth
Ready availability of highly skilled and cheap manpower
Large raw material base
Policy initiatives taken by the Government
Capability to assimilate new technologies and handle large projects
Continuous emphasis on product development and design upgradation.

Weaknesses

Lack of warehousing support from the government

International price fluctuation
Huge labour force resulting in high labour charges
Lack of strong presence in the global fashion market
Unawareness of international standards by many players

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 Opportunities

Rising potential in the domestic market

Growing fashion consciousness globally
Use of information technology and decision support software to help
eliminate the length of the production cycle for different products
Use of e-commerce in direct marketing

Threats

Major part of the industry is unorganized

Limited scope for mobilizing funds through private placements and public
issues (many businesses are family-owned)
Difficulty in obtaining bank loans resulting in high cost of private borrowing
Stricter international standards
High competition from East European countries and other Asian countries
Lack of communication facilities and skills

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Conclusion:-
Because of good quality
Reasonable price
Varieties in products
Certification

TATA international don’t have big competitor’s in indian market

but they have to maintain all this 4 point’s till end or we can say like they
have to be with all this 4 points if they want to survive in Indian market
without much tension of competitors.
with all this they will be the king of the leather market in india.

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