LEADERSHIP WITH TRUST

Presented By: Nidhi Bajpai Vijay Maurya Abhishek dubey Rahul kumar

FOUNDER AND CHAIRMAN

Established by Jamsedji Tata in 1868. Headquarters -Mumbai and Navi Mumbai, Maharastra, India Ratan N Tata is the chairman of Tata Sons, the Tata promoter company. Revenue US$- 83.3 billion (2010-11) Employees 4,24,000 Brand Finance, a UK-based consultancy firm, recently valued the Tata brand at $11.4 billion and ranked it 57th among the worlds Top 100 brands. Businessweek magazine ranked Tata sixth among the Worlds Most Innovative Companies and the Reputation Institute, USA, recently rated it as the Worlds Sixth Most Reputed Firm.

Mission: to be a competitive value provider in international business for Group companies and all our partners. Vision: Become a globally networked enterprise seizing opportunities worldwide .

CORE VALUES

Integrity Spirit Agility Passion for excellence Unity

RANKS ACHIEVED
TATA Steel TATA Motors 6th largest steel maker in the world. among the top five commercial vehicle manufacturers in the world leading global software company second largest branded tea company in the world worlds second largest manufacturer of soda ash worlds largest wholesale voice carriers

TCS TATA Tea TATA Chemicals TATA Communications

SWOT Analysis
Strengths:

Weaknesses:
Distribution value chain innovation macro environment in order to serve the global markets with high quality and low price.

resources and capabilities (People and Raw Material) vast experience (steel and automobiles) The business model. (TBEM is a model determining the quality movement in the group).

Opportunities new markets

exports Acquisitions

Threats Indias recent mergers of global markets

E.g Vodafone, Reliance

Information systems and communications

The Tata group has well-established enterprises in the fields of software and other information systems, telecommunications and industrial automation.

E.g tata indicom tata sky, virgin mobile India

BUSINESS SECTORS

Tata companies operates in seven business sectors. The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics. There are 27 publicly listed Tata enterprises and they have a combined market capitalization of some $60 billion, and a shareholder base of 3.2 million.

Engineering

The Tata group has a strong presence in engineering, with operations in automobiles and auto components and a variety of other engineering products and services.

E.g Automotive: jaguar land rover, tata motors Engineering: voltas, TCE consulting engineers

Materials

The Tata group is among the global leaders in this business sector, with operations in steel and composites. E.g Metals: corus, natsteel asia Composites: tata advanced materials

Services

The Tata group has widespread interests in the hospitality business, as also in insurance, realty and financial and other services. E.g Hotels, property development: Indian hotels, tata housing development company Financial services: tata capital, tata financial services Other services: tata strategic mgt group, tata quality mgt services

Energy

The Tata group is a significant player in power generation and is also involved in the oil and gas segment. E.g Energy: north delhi power, tata BP solar

Consumer Products

The Tata group has a strong and longstanding business in watches and jewellery, and a growing presence in the retail industry. E.g Consumer products: titan industries, Tetley group .

Chemicals

The Tata group is one of the largest producers of soda ash in the world. Additionally, it has interests in fertilisers and in the pharmaceuticals business. E.g Chemicals: tata pigments, general chemical industrial products

Products and Services for Consumer

Agriculture Charter flights
DTH television Holiday homes Jewellery Solar appliances

Automobiles Beverages Cooling Crockery appliances Financial services Food

Hotels Housing

Leather Retail Telecommunicatio Watches and ns clocks

Products and Services for BUSINESSES

Advanced composites
Automotive industry Chemicals Defence E-trading Financial services Hospitality

Aerospace
Beverages Construction Design services Energy Food products Industrial equipment

Agricultural products
Books Consultancy E-learning Engineering Funding IT

MERGERS AND AQUISITIONS

TATA communications acquired CEC (China enterprises communication) with 50 % stake in June 2011. TATA motors acquired jaguar and land rovers (UK based) with a value of $ 2.3 billion in March 2011. Telco construction equipment company acquired Hughes telecom India (Spain based) with 79% stake in March 2011.

CURRENT STRATEGIES

Expending globally (globalization strategy) acquiring other companies in different countries No frill strategy; a low frill strategy combine a low price and low value added, low perceived product/services benefits and a focus on a price sensitive market segment.

maintain the cost of raw materials as lowest as possible and to achieve the lowest cost of final products
invested a huge amount in research and development in order to achieve the highest degree of quality at the lowest price

CURRENT SCENARIO tata motors presents new buses, TATA motors marcopolo limited, a joint venture of TATA motors and marcopolo of Brazil introduced its starbus range of buses in Punjab. These will be manufactured at Dharwad in Karnataka and will be sold to customers as fully built coaches.

CONCLUSION:

In the whole; the group is acquiring the different strategy in the different market, in the home country Tatas strategies are same as to cost leadership and differentiations.

References:www.tata.com 2. www.tcs.com 3. www.moneycontrol.com

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