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  • Final P&B 03

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    Arjun Trehan
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    The customer-based brand equity pyramid (CBBE) for Britannia biscuits is equally strong from top to bottom, as Britannia has focused on both superior product attributes and the positive imagery of owning and using Britannia biscuits. The CBBE pyramid highlights the main aspects that have made Britannia a strong brand.

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    final P&B 03

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    The customer-based brand equity pyramid (CBBE) for Britannia biscuits is equally strong from top to bottom, as Britannia has focused on both superior product attributes and the positive imagery of owning and using Britannia biscuits. The CBBE pyramid highlights the main aspects that have made Britannia a strong brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    15 views1 page

    Final P&B 03

    Uploaded by

    Arjun Trehan
    The customer-based brand equity pyramid (CBBE) for Britannia biscuits is equally strong from top to bottom, as Britannia has focused on both superior product attributes and the positive imagery of owning and using Britannia biscuits. The CBBE pyramid highlights the main aspects that have made Britannia a strong brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The customer-based brand equity pyramid (CBBE)

    The customer-based brand equity pyramid for Britannia is equally strong from top of pyramid
    till end, Britannia has focused on both the superior product attributes and the imagery
    associated with owning and use of Britannia biscuit. Below the Britannia’s customer-based
    brand equity pyramid that highlights main aspects.

    Customer-based brand equity pyramid for Britannia

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