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  • Franchisee

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    dokfreak
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    The document discusses the growing coffee culture in Dubai and advantages of franchising in the United Arab Emirates. Coffee has been part of the Middle Eastern heritage for centuries and served as a social gathering point. The UAE now represents the fastest growing coffee market volume in the world and spending in cafes significantly increased between 2005-2008. Franchising coffee shops in the UAE provides benefits like low investments, knowledge of the local market, promoting entrepreneurship, and established supplier relationships.

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    The document discusses the growing coffee culture in Dubai and advantages of franchising in the United Arab Emirates. Coffee has been part of the Middle Eastern heritage for centuries and served as a social gathering point. The UAE now represents the fastest growing coffee market volume in the world and spending in cafes significantly increased between 2005-2008. Franchising coffee shops in the UAE provides benefits like low investments, knowledge of the local market, promoting entrepreneurship, and established supplier relationships.

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    17 views1 page

    Franchisee

    Uploaded by

    dokfreak
    The document discusses the growing coffee culture in Dubai and advantages of franchising in the United Arab Emirates. Coffee has been part of the Middle Eastern heritage for centuries and served as a social gathering point. The UAE now represents the fastest growing coffee market volume in the world and spending in cafes significantly increased between 2005-2008. Franchising coffee shops in the UAE provides benefits like low investments, knowledge of the local market, promoting entrepreneurship, and established supplier relationships.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as RTF, PDF, TXT or read online from Scribd
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    of 1

    Why Dubai ???

    Growing coffee culture in Dubai :

    1.Part of Middle- Eastern Heritage :


    •Since the 15th century the coffee-house (ghahwa) has served as a social gathering point
    in the region.

    Arab is the birthplace of coffee.

    2.The United Arab Emirates represents the fastest growing market by volume for
    coffee in the world
    •Total coffee volume sales are predicted to grow by 80% from 2009-2014

    3.Spending in cafes in UAE increased significantly, by 119%, between 2005 and


    2008, reaching US$454 million, according to Euromonitor International data

    4.Premium Market but favourable overall pricing

    5. Main appeal of coffee shops is social gathering - a popular culture amonst the
    corporate sector and student crowd in UAE

    Frachising in UAE :

    Cafe Coffee Day would be franchised to UAE through The Arabian Coffee Company.
    It plays the role of master franchisee for established coffee chains like Caribou Coffee.

    ADVANTAGES OF FRANCHISING IN U.A.E


    1. Low Investments

    2.Greater knowledge base of local market

    3. Promoting Entrepreneurship

    4.Relationships with suppliers have already been established

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