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  • Coca Cola: Presented by - Group I Kamalkar. H - 113 Janaki - A - 117 N.TRIPURA - 151 G.V.KAVYA - 156

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    Coca Cola is one of the largest beverage companies in the world. It was founded in 1886 in Atlanta, Georgia and has since expanded globally. Coca Cola faces competition from other large companies like PepsiCo, Nestle, and Dabur. However, it has maintained strong brand recognition over decades. The document discusses Coca Cola's history, competitors, marketing strategies like the RED concept, and segmentation of markets. It also provides analyses of the company through PEST, SWOT, and other frameworks. Suggestions are given to improve distribution and training to boost sales.

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    Coca Cola is one of the largest beverage companies in the world. It was founded in 1886 in Atlanta, Georgia and has since expanded globally. Coca Cola faces competition from other large companies like PepsiCo, Nestle, and Dabur. However, it has maintained strong brand recognition over decades. The document discusses Coca Cola's history, competitors, marketing strategies like the RED concept, and segmentation of markets. It also provides analyses of the company through PEST, SWOT, and other frameworks. Suggestions are given to improve distribution and training to boost sales.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    19 views16 pages

    Coca Cola: Presented by - Group I Kamalkar. H - 113 Janaki - A - 117 N.TRIPURA - 151 G.V.KAVYA - 156

    Uploaded by

    runjhunjain
    Coca Cola is one of the largest beverage companies in the world. It was founded in 1886 in Atlanta, Georgia and has since expanded globally. Coca Cola faces competition from other large companies like PepsiCo, Nestle, and Dabur. However, it has maintained strong brand recognition over decades. The document discusses Coca Cola's history, competitors, marketing strategies like the RED concept, and segmentation of markets. It also provides analyses of the company through PEST, SWOT, and other frameworks. Suggestions are given to improve distribution and training to boost sales.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    COCA COLA

    PRESENTED BY – GROUP I
    KAMALKAR. H – 113
    JANAKI . A – 117
    N.TRIPURA – 151
    G.V.KAVYA - 156
    INDUSTRY PROFILE

    •BACK GROUND

    •SEGMENTATION

    •CONSUMER HABITS & PRACTICES


    TIME LINE OF COCA COLA
    •ATLANTA •SAFEGUARDING •THE WAR AND THE
    BEGINNINGS •DIET COKE & •COCA COLA
    THE BRAND LEGACY NEW COKE NOW

    1886 1893 1905 1919 1941 1960 1982 1990 2000

    •BEYOND •THE •A WORLD OF •NEW MARKETS &


    ATLANTA WOODRUFF CUSTOMERS NEW BRANDS
    LEGACY
    COCA COLA LOGO’S
    COMPETITORS ANALYSIS

     PEPSI CO

     NESTLE

     DABUR

     PARLE
    PEST ANALYSIS OF COCA COLA

    POLITICAL
     CHANGE IN GOVERNMENT POLICIES AND
    REGULATIONS
     POLITICAL LOBBYING
     SUPPORT IN DEVELOPING NECESSARY
    INFRASTRUCTURE

    ECONOMICAL
     RECESSIONS- PURCHASING POWER OF CONSUMER
     CUSTOMER ACCEPTANCE AND POSITIONING
    PEST ANALYSIS OF COCA COLA

    SOCIAL
     CHANGING LIFESTYLE
     TARGETING BABY-BOOMERS
     DEMAND FOR PRODUCT VARIETIES
    TECHNOLOGICAL
     CHANGE IN PROMOTIONAL STYLES
     CHANGE IN PRODUCT PACKAGING
     INTRODUCTION OF NEW MACHINERY
    SWOT ANALYSIS OF COCA COLA
    STRENGTH WEAKNESS

    •STRONG BRAND NAME •DOES NOT ENJOY THE NUMBER ONE


    •CO-OPERATE IDENTITY POSITION IN INDIA.
    •GLOBAL DISTRIBUTION •PROCUREMENT AND DISTRIBUTION
    •INNOVATION •ADVERTISING WAS NOT CLEAR AND WAS
    MISUNDERSTOOD IN INDIA

    OPPORTUNITES THREATS

    •POSSIBLE GROWING DEMAND •COMPETITION-PEPSI


    •EXPANSION – REACHING ALL SEGMENTS • HEALTH DRINKS – FRUIT JUICE COMPANIES
    •PACKAGING CHANGES
    •GLOBALIZATION
    •CATERING TO HEALTH CONSCIOUSNESS OF
    PEOPLE
    MARKETING STRATEGY – RED CONCEPT

     FIRST IMPLEMENTED IN JAN 2006


     ELEMENTS OF RED
     AVAILABILITY
     ACTIVATION
     EXECUTION

     MARKET SEGMENATION
     VOLUME
     INCOME
     CHANNEL
    MARKET SEGMENTATION UNDER RED
    CONCEPT
    PITA MODEL
    ANALYSIS OF THE STUDY
    SUGGESTIONS

     Not only Diamond and Gold but also Silver outlets


    should be taken proper care.
     A proper uniform should be provided to the MD's as they
    visit the outlets regularly and will create a good impact.
     Outlets which are under RED the owner should be given
    a training regarding RED.
     A proper stock should be maintained in the peak seasons
    within the city.
    THANK YOU

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