Professional Documents
Culture Documents
Sample Strategic Plan
Sample Strategic Plan
Strategic/Marketing plan
August 2004
Dan Beaulieu
D.B.Management Group L.L.C.
Strategic Plan Sample
Strategic/marketing plan
Objectives
To increase sales
To be more visible in the marketplace
To grow our fast turn business
To gain dominance in specialized niche
Electronics
To get more out of our reps
To get more out of our sales force
Strategic Plan Sample
Before Getting Started
A word about D.B.Management and how we
operate: This is what we promise you
1. We teach you how to sell and market we don’t do it for you.
1. We help you with all of your sales/ strategic and marketing needs. We
train, we strategize, we help you to compete better and we show you how
to win.
2. We work with strategically and tactically not specifically. We don’t get
involved in specifics like customers and pricing. By doing this we work with
more than one client at a time in the way that a personal trainer/ coach
does
2. The very nature of our work is highly confidential. What happens in your shop
stays in your shop.
3. We equip you to compete successfully in the marketplace.
4. Besides being strategists we are implementers. If our are plans are not
realized through direct implementation and success measurement, you will not
be successful and we will not be successful.
5. When we take on a client we assume responsibility for their success.
Strategic Plan Sample
Strategic/marketing plan
Deliverables
Develop a marketing communications plan that
will include:
Updated sales literature
New Niche electronics brochure
Updated focused web site
Specialized marketing plan
Intro Package for reps
Sales Presentation
Manage, measure and motivate the sales team
ACT AS IMPLEMENTOR. MAKE SURE ALL PLANS
ARE IMPLEMENTED AND SUCCESSFUL.
Strategic Plan Sample
Strategic/marketing plan
Strategic Plan Sample
The Image
High tech
High quality
Customer focused
Consistent
Reliable
Dependable
Flexible
We are willing to do whatever we must to meet our
customers’ needs.
Strategic Plan Sample
Strategic/marketing plan
THE MESSAGE:
MUST BE CONSISTENT
ALWAYS TALK ABOUT PERFORMANCE/PERFORMANCE
USE ON-TIME STATS
QUALITY STATS
SATISFIED CUSTOMERS/ Let our satisfied customer
speak for us.
REFERRALS
TESTIMONIALS
SUCCESS STORIES
Strategic Plan Sample
Strategic/marketing plan
The message: By getting the right message out we will make
people doubt themselves when they use other shops
They will second guess themselves and get to the point where they feel that
they have not done the very best for their company by using Strategic Plan
Sample. By reading our constant message they will have a great picture of what
Strategic Plan Sample can do, and that we are the best value in the industry
We are reliable
We can show ads and scenarios where terrible things happen when boards
are not there on time… or if they fail