From October 1, 2010 to December 31, 2010, OCEAN has seen nearly 19,000 visitors (15,500 of which

have been unique) and over 60,000 page views.  The most popular pages on the site include the code
status page, 4,603 views (7.5%), the homepage (3,509, 6%), the residential code status map (2,879, 5%),
the commercial code status map (2,327, 4%), and the Massachusetts code status page (950, 1.5%).
Traffic to OCEAN came mostly from primarily from search engines (mostly google) (11,387, 60%), then
referring sites (5,329, 28%), then direct traffic (2,274, 12%).

The United States provides the vast majority of visits to OCEAN. In the observed time frame, there were
17,064 visits (90%).  New York was the source of most U.S. visits with 1,369 (8%), followed by
Massachusetts (1,267, 7.5%), California (1,077, 6.5%), Texas (890, 5%), and Pennsylvania (792, 4.5%). 
The site received hits from 104 different countries and every major continent.

Visits by week, October 1, 2010 – December 31, 2010

Quarter 4, 2010 (October 1 – December 31) Quarter 3, 2010 (July 1 – August 27)
Visits 18,990 12,408
Unique Visitors (% of total) 15,595 (72.22%) 9,443 (72.44%)
Pageviews (per visit) 60,557 (3.19) 45,473 (3.66)
Bounce Rate 50.14% 42.79%
#1 Popular Page (% of total) Code Status (7.60%) Homepage (6.95%)
#2 Popular Page (% of total) Homepage (5.79%) Commercial Code Status Map (6.53%)
#3 Popular Page (% of total) Residential Code Status Map (4.75%) Residential Code Status Map (6.02%)
Direct Traffic Visits (% of total) 2,274 (11.97%) 1,853 (14.93%)
Referrals from Google (% of total) 8,722 (45.93%) 4,198 (33.83%)
Referrals from old BCAP site (% of total) 1,891 (9.96%) 3,126 (25.19%)
Countries Providing Visits 104 104
Visits from United States (% of total) 17,064 (89.86%) 11,177 (90.08%)
#1 Popular State (% of total) New York (8.02%) New York (7.73%)
#2 Popular State (% of total) Massachusetts (7.42%) Massachusetts (6.77%)
#3 Popular State (% of total) California (6.31%) California (6.17%)

Visits by state, October 1, 2010 – December 31, 2010

From October 1, 2010 to December 31, 2010, the CPA page has seen 179 visits from 138 unique visitors.
Of these visits, 31% have come from direct outside traffic, and 69% have come from pages on OCEAN:
the implementation status map (25.5%), the homepage (19%) and the CPA Gap Analysis Overview
Resource (3%) are the most popular. Of the visitors that navigate to the CPA page, 34% exit from the
page, and 66% go other pages: again, the implementation status map (20.5%), the homepage (17%), and
the Gap Analysis Overview Resource (6%) are the most popular. The most visited CPA State Pages are
Arkansas and Kentucky, (4.3% of all traffic from the CPA main page each), followed by Illinois, Nevada,
and South Carolina (3.5% of all traffic from the CPA main page).

Of the visitors to the CPA page, 128 (93%) were from the United States. New Jersey was the source of
most U.S. visits with 17 (13.5%), followed by Washington (14, 11%), D.C. (12, 9.5%), Michigan (10, 8%),
and New York and Nevada (7, 5.5%).

Visits by week, October 1, 2010 – December 31, 2010

Visits
Unique Visitors (% of total)
Bounce Rate
#1 Popular Entrance Page (% of total)
#2 Popular Entrance Page (% of total)
#3 Popular Entrance Page (% of total)
#1 Popular Exit Page (% of total)
#2 Popular Exit Page (% of total)
#3 Popular Exit Page (% of total)
Countries Providing Visits
Visits from United States (% of total)
#1 Popular State (% of total)
#2 Popular State (% of total)
#3 Popular State (% of total)
Quarter 4, 2010 (October 1 – December 31) Quarter 3, 2010 (July 1 – August 27)
179 293
138 160 (54.61%)
63.64% 49.47%
Implementation Status Map (25.42%) Direct Traffic (35.06%)
OCEAN Homepage (19.21%) OCEAN Homepage (16.61%)
Gap Analysis Overview (2.82%) Implementation Status Map (4.80%)
Implementation Status Map (20.69%) Homepage (12.78%)
OCEAN Homepage (17.64%) Gap Analysis Overview (10.56%)
Gap Analysis Overview (6.03%) CPA Strategic Plan (7.78%)
7 8
128 (92.75%) 149 (93.13%)
New Jersey (13.28%) Virginia (14.09%)
Washington (10.94%) New York (9.40%)
District of Columbia (9.38%) District of Columbia/Illinois (6.71%)

Visits by state, October 1, 2010 – December 31, 2010