From January 1, 2011 to March 31, 2011, OCEAN has seen over 24,300 visitors (19,600 of which have

been unique) and nearly 80,000 page views. The most popular pages on the site include the homepage, 5,308 views (7%), the code status page (5,151, 6.5%), the residential code status map (3,382, 4.5%), the commercial code status map (2,663, 3.5%), and the Resources page (1,305, 1.5%). Traffic to OCEAN came primarily from search engines (mostly Google) (15,000, 62%), then referring sites (6,000, 25%), then direct traffic (3,000, 13%). The United States provides the vast majority of visits to OCEAN. In the observed time frame, there were 21,573 visits (89%). New York was the source of most U.S. visits with 1,745 (8%), followed by Massachusetts (1,419, 6.5%), California (1,192, 5.5%), Texas (1,146, 5.5%), and Pennsylvania (1,085, 5%). The site received hits from 122 different countries and every major continent.

Visits by week, January 1, 2011 March 31, 2011 Quarter 1, 2011 (January 1 March 27) Visits Unique Visitors (% of total) Pageviews (per visit) Bounce Rate #1 Popular Page (% of total) #2 Popular Page (% of total) #3 Popular Page (% of total) Direct Traffic Visits (% of total) Referrals from Google (% of total) Referrals from old BCAP site (% of total) Countries Providing Visits Visits from United States (% of total) #1 Popular State (% of total) #2 Popular State (% of total) #3 Popular State (% of total) 24,333 19,608 (80.58%) 78,992 (3.25) 49.63% Homepage (6.76%) Code Status (6.56%) Residential Code Status Map (4.31%) 3,242 (13.32%) 11,992 (49.28%) 1,979 (8.13%) 122 21,573 (88.66%) New York (8.08%) Massachusetts (6.58%) California (5.53%) Quarter 4, 2010 (October 1 December 31) 18,990 15,595 (72.22%) 60,557 (3.19) 50.14% Code Status (7.60%) Homepage (5.79%) Residential Code Status Map (4.75%) 2,274 (11.97%) 8,722 (45.93%) 1,891 (9.96%) 104 17,064 (89.86%) New York (8.02%) Massachusetts (7.42%) California (6.31%)

Visits by state, January 1, 2011 March 31, 2011

The Building Codes Assistance Project 1850 M. St. NW,Suite 600 |Washington, DC 20036 (202) 857-0666 | www.bcap-ocean.org A joint initiative of the Alliance to Save Energy, the Natural Resource Defense Council and the American Council for an Energy-Efficient Economy

From January 1, 2011 to March 31, 2011, the CPA page has seen 202 visits from 139 unique visitors. Of these visits, 21% have come from direct outside traffic, and 79% have come from pages on OCEAN: the homepage (26%), the implementation status map (17%) and various state CPA pages have been the most popular. Of the visitors that navigate to the CPA page, 22% exit from the page, and 78% go other pages: the homepage (13%), the implementation status map (12%), and the Texas CPA page (11%) are the most popular. The most visited CPA State Pages are Texas, (11% of all traffic from the CPA main page), followed by Colorado (6.5%), Illinois, and Ohio (4% each). Of the visitors to the CPA page, 127 (91%) were from the United States. Texas was the source of most U.S. visits with 15 (12%), followed by D.C. (13, 10%), New York (11, 9%), Colorado (9, 7%), and Vermont and Illinois (8, 6.5%).

Visits by week, January 1, 2011 March 31, 2011 Quarter 1, 2011 (January 1 March 27) Visits Unique Visitors (% of total) Bounce Rate #1 Popular Entrance Page (% of total) #2 Popular Entrance Page (% of total) #3 Popular Entrance Page (% of total) #1 Popular Exit Page (% of total) #2 Popular Exit Page (% of total) #3 Popular Exit Page (% of total) Countries Providing Visits Visits from United States (% of total) #1 Popular State (% of total) #2 Popular State (% of total) #3 Popular State (% of total) 202 139 (54.61%) 47.62% OCEAN Homepage (25.76%) Implementation Status Map (17.17%) Texas, Colorado CPA Pages (3.03%) Homepage (13.07%) Implementation Status Map (11.76%) Texas CPA Page (11.11%) 8 127 (93.13%) Texas (11.81%) District of Columbia (10.24%) New York (8.66%) Quarter 4, 2010 (October 1 December 31) 179 138 63.64% Implementation Status Map (25.42%) OCEAN Homepage (19.21%) Gap Analysis Overview (2.82%) Implementation Status Map (20.69%) OCEAN Homepage (17.64%) Gap Analysis Overview (6.03%) 7 128 (92.75%) New Jersey (13.28%) Washington (10.94%) District of Columbia (9.38%)

Visits by state, January 1, 2011 March 31, 2011

The Building Codes Assistance Project 1850 M. St. NW,Suite 600 |Washington, DC 20036 (202) 857-0666 | www.bcap-ocean.org A joint initiative of the Alliance to Save Energy, the Natural Resource Defense Council and the American Council for an Energy-Efficient Economy