Search Engine Marketing Implementation Outline

1. Insert code into client’s website for analytics and webmaster tools, have client confirm for Place account.
2. Analyze website homepage and take steps to Optimize layout and content.
a. spiderability
b. relevance
c. transparency
d. navigation
3. Analyze incoming traffic
4. Create AdWords campaign:
a. keywords based on keyword tool according to website content, relevance, and competition.
b. setup targeting preferences: location, time, demographics, os, etc.
c. combine phone and map extensions with Places business into ads.
d. set budget per keyword low and gradually raise.
e. set to google search and no partners. Set display network only if specified sites are list-able.
f. write 10 ads, have 50 keywords.
5. Post-analysis
a. keywords: add keywords, use match constraints including negative, adjust bids
b. use broad, exact or phrase match at this point on keywords based on data
c. Through Google tools: experiment, diagnose, and adjust accordingly for campaign and website.
d. repeat each week.

Social Media Marketing Outline

Some of these things would have to be implemented by our clients business themselves*.

1. Create Facebook, Twitter, google Buzz, google shopping and Paypal shops (if a product business), Digg, LinkdIn,
Wordpress : cross-promote and link using widgets on clients main site.
2. Build backlinks through relations, adding to directories, from each blog or shop above, posting articles*, and
affiliates*.
3. Continue to update homepage with different content* as well as updating Facebook*, Twitter* and other
pages*. Questions are good, nothing spam-ish and no over posting.