1Q.

Which situation is appropriate for resetting a customer’s score to 0 according to Marketo’s Lead Scori
ng Guide?
a. A customer clicks an email and visits a site but has not purchased yet
b. A customer visits a site seven days in a row but has not purchased yet
c. A customer places items in the cart and visits the checkout page but does not purchase: two days
d. A customer purchased one year ago but has not visited a site in six months or opened an email in one
year
Answer: D
Reason: The person has shown no single activity since last 6 months.

Q2. Who should provide the final approval of a scoring model’s targeted buyer persona?
a. Sales
b. Marketing
c. Product manager
d. Chief executive officer
Answer: A
Reason: Scoring system is valuation method to check on which leads the sales team should spend their ti
me on.

Q3. Which two Marketo features allow marketing to pass information on a lead’s behaviour to a CRM syst
em? (Choose two)
a. Synced data fields
b. System smart lists
c. Marketo Sales Insight
d. Segmentation membership
e. Lead performance report
Answer: A, C
Reason: Sync data fields directly share the data with CRM, and in MSI, sales team have access to applic
ation window in CRM from where they can directly see what’s going on with their leads in Marketo.

Q4. Which two company stakeholders should be included in the process when creating a scoring plan? (C
hoose two)
a. Sales
b. Marketing
c. Product Manager
d. Chief executive officer
e. Research and development
f. Finance
Answer: A, B
Reason: Scoring is a common valuation system to qualify leads for sales. Sales team are in direct contact
with leads, that’s why their recommendations are important. On the other hand, marketing team put the s
coring attribution at tactic level for effective calculation of scoring.

Q5. Which of the following field types allow for you to do basic math? a. Score
b. Number
c. Formula
d. Boolean
Answer: A
Q6. A marketing manager has an engagement program with emails that have been activated and approve
d. The stream cadence has been set up, and the program turned on, but after the cast date, the manager
can see that emails are not sent. Which step has been missed?

A. The quality of the deliverability is not checked.

B. Members have not been added to the engagement program.
C. The CRM sync with the engagement program is not activated.
D. The engagement score has not had sufficient time to calculate.
Answer: B
Reason: Deliverability, CRM Sync and engagement score has nothing to do with email send. There is rela
tion at all.

Q7. A content marketing manager has 1000 leads in an engagement program, 110 of which have exhaust
ed all the content. The content marketing manager recently completed a new white paper and has added
the new content into the program at the top of the only stream in the program. How many leads will receiv
e the new white paper at the next cast, assuming there are no deliverability issues and no additional peop
le will be added to the program?
A. 110
B. 890
C. 1000
D. 1110
Answer: C
Reason: Whenever a new content added to a stream, it will be sent out to all the members of that stream.
No matter event the leads exhausted, because they are still the part of that stream.

Q8. To personalize an email, a marketer wants to use different types of tokens. What is an incorrect use o
f a token in an email asset?
A. Date Token
B. Trigger Token
C. Company Token
D. Email Script Token
Answer: B
Reason: Trigger tokens are used to send real time updates to sales team via Marketo sales insights. They
are also used in webhooks. You can add this token in email but it won’t work. Main purpose of trigger tok
en to pass the real time values.

Q9. Which asset type can be used in an engagement program stream?

A. Email
B. Hosted URL
C. Landing Page
D. Email send program
Answer: A
Reason: Only supported asset types are email and programs.

Q10. Where is the number of email addresses unsubscribed from an Email Send Program found? A. The
Program Members tab
B. The Program Summary View
C. The Program Smart List tab
D. The Program Dashboard View
Answer: D
Reason: You will get the email stats from dashboard.

Q11. Which type of reporting is impacted by the acquisition program?

A. Program Dashboard
B. Email Performance Report
C. Lead Performance Analyzer
D. Program Performance Report
E. Landing Page Performance Report
Answer: D
Reason: Acquisition is basically a stamping on new records to track how many records (new names) adde
d to system from this program. Hence, it is connected with program performance, more the new name mo
re the program will be considered successful.

Q12. Which two columns on the Program Performance Report are calculated using acquisition program?
A. New Names
B. Total Members
C. Revenue per New Name
D. Cost per Member (USD)
E. Cost per New Name (USD)
F. Revenue per Member (USD)
Answer: A, E
Reason: Acquisition program is directly connected with new names, hence go to your program performan
ce report and match the available columns.

Q13. A marketer ran a program and did not assign a program status with success. The marketer now wan
ts to run a program performance report to find the cost per success for the program. What will occur?
A. The report will return an error for cost per success.
B. The report will return a null value for cost per success.
C. The report will identify the last program status as a success and calculate based on that.
D. The report will identify the first program status as a success and calculate based on that.
Answer: B
Reason: System will consider program success count as zero. Not a single record reached to the success
status defined in channel.

Q14. A Contact Us form and landing page are located in a program. Which acquisition is automatically set
if a new lead fills out the Contact Us form?
A. The name of the form
B. The name will be blank
C. The name of the program
D. The name of the landing page
Answer: C
Reason: It is because the form is a local asset to program.

15Q. A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pri
cing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.co
m/Product-Costs. How should this update be done? A. Edit URL Settings
B. Enable Personalized URLs
C. Open URL Builder in Admin
D. Generate a private preview URL
Answer: A
Reason: You have to go the landing page in Marketo activities. You will get the edit url settings from landi
ng page actions.

Q16. A marketer needs to comply with Canada’s Anti-Spam Legislation. On the landing page forms, an o
pt-in checkbox is provided for those who enter Canada in the Country field. Which form functionality shoul
d be used? A. Mask Input
B. Visibility Rules
C. Field Dependency
D. Targeted Selections
Answer: B
Reason: You have to conditioned the opt-in checkbox based on country selection. By default it should not
be visible to page visitor.

Q17. A marketer has a field on a form where a lead can indicate products of interest. The corresponding f
ield in the CRM contains product codes, but the marketer wants to display the full product names on the f
orm. What should the marketer do? A. Use a custom Visibility Rule to change the picklist items
B. Use Mask Input to change the display value of the picklist items
C. Use a different Display Value and Stored Value in the picklist items
D. Use Progressive Profiling to change the display value of the picklist items
Answer: C
Reason: That’s the form feature, you can customize the value you want to pass vs the value the customer
would see while submitting the form.

Q18. A marketing manager wants to run a batch Smart Campaign to process leads that were both create
d by form fillout today and who also visited the company’s pricing page. Which rule logic should be used
when setting up the Smart List?
A. Use ANY filters
B. Use ALL filters
C. Use Basic filters
D. Use Advanced filters
Answer: B
Reason: All the criteria should be matched to qualify lead for smart campaign.

Q19. A marketing manager needs to gate a piece of content on the company website. Which three chann
el and program types correspond to this activity?
A. An Email program with the channel "Email"
B. A Default program with the channel "Email"
C. An Event program with the channel "Web Form"
D. A Default program with the channel "Content"
E. A Default program with the channel "Web Form"
F. A Default program with the channel "Web Content"
G. An Engagement program with the channel "Web Content"
Answer: D, E, F
Reason: This marketing requirement can only be supported by default program type.

Q20. Which three steps should a marketer use to make an unsubscribe page appear in the readers local
language?
A. Update the individual languages and set your default
B. Create a smart list for language each preferred language
C. Create a segmentation for language with a segment for each preferred language
D. Create the content block on the landing page as dynamic, selecting the preferred language segmentati
on
E. Create the content block on the landing page as dynamic, selecting the preferred language smart list fo
r each language Answer: C, D, A
Reason: First have to create the segmentation, then make the content dynamic with respect to segmentat
ion, and then update the content for each languages and make the one default.

Q21. Which features differentiate Marketo from an email service provider (ESP)?
A. Send mass emails, score leads, nurture leads, and build web forms
B. Multi-step campaigns, send mass emails, build web forms, and landing pages
C. Track email opens and clicks, nurture leads, send mass emails, and score leads
D. Monitor website actions, score leads, data normalization, and multi-step campaigns
Answer: D
Reason: It’s all Marketo features.

Q22. A marketer wants to launch a new gated asset on a company website using a Marketo embedded fo
rm. Which functionality is used for Marketo embedded forms?
A. reCAPTCHA
B. Form Pre-fill
C. Progressive Profiling
D. Suppress Competitor form fills
Answer: C
Reason: There is a trick here, "reCAPTCHA" is not an inbuilt feature, and we cannot suppress the compet
itor to block them from filling the forms. When we use the progressive profiling, "Form pre-fill" is a mandat
ory step to enable. Therefore, the embedded form functionality has nothing to do with gated content.

Q23. Which type of program should be used to present multiple pieces of content over time in a systemat
ic way? A. Email program
B. Webinar program
C. Engagement program
D. Operational program
Answer: C
Reason: Engagement program type is the only way to send a series of contents in a systematic way.

Q24. The following token is added to a subject line in an email: {{company.Company Name:default=Your
Company}}. What is the purpose of the token’s default value Your Company?
A. To display the lead’s Company Name in the subject line
B. To replace the lead’s Company Name in the Lead Database
C. To populate Your Company if the Company Name field is empty
D. To display Your Company in the subject line for every email recipient
Answer: C
Reason: It is not necessary all the fields have value, sometime they may be blank, therefore, in order to m
ake consistent experience we have to put some default value against the blank field value.

Q25. At a minimum, which two company stakeholders should be included in the process when creating a
scoring plan? A. Sales
B. Finance
C. Marketing
D. Chief executive officer
E. Research and development
Answer: A, C
Reason: Sales team recommendations are important because they are directly in touch with customers, w
here the marketing team will take of scoring attribution on each customer’s activity.

Q26. A marketing manager has some leads in the database that have not opened emails in the past six m
onths. The marketing manager wants to reset their scores to 0. Which solution would work to reset their s
core to O?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS=0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
D. Smart Campaign with a flow step - Add to system list "Unscored leads"
Answer: B
Reason: Other steps are either irrelevant or not available.

Q27. A lead is deemed sales ready. How can this be communicated to sales? A. Send an alert
B. Send a marketing email
C. Send a lead status report
D. Add to Engagement Program
Answer: A
Reason: Lead status report is not something real time in nature. You know about the rest.

Q28. A marketing and sales organization has a service level agreement (SLA) in place that requires sales
to follow up on an assigned lead within 24 hours of receiving a notification. If a follow-up does not occur
within 48 hours, a reminder notification is sent to them. Which set of flow setup steps should be used to a
ccomplish the reminder notification?
A. Wait, Send Alert
B. Wait, Send Email
C. Wait, Add interesting moment
D. Wait, Change Program Status, send Alert
Answer: A
Reason: Send email is used to communicate with qualified lead to smart campaign not with the sales (inte
rnal team). Interesting moment to share the good to know information with sales team, and it cannot be us
ed to communicate with specific sales person. Also, why we would need to change a program status to se
nd an alert. Hence, we will use send alert to share the important information with specific sales person to t
ake action immediately.

Q29. A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated
?
A. Lead Status
B. A flag in Admin
C. Email Permission
D. Lead Owner Comments
Answer: A
Reason: We often get confused the program status and lead status. Lead status is the status you assigne
d to a record in
CRM. So whenever you want the lead to be followed up by sales, you have to change the lead status to a
ppropriate one.

Q30. A marketing manager wants to know how many new names were added to the database as a result
of a promotion using a Marketo landing page. Which report will provide these results?
A. Success Path Analyzer
B. Web Page Activity Report
C. Landing Page Performance Report
D. Landing Page Conversion Analyzer
Answer: C

Q31. A marketing manager is running a landing page A/B test and wants to know which of the two pages
had the best conversion rate. Which report should be used?
A. Form Conversion Report
B. Event Registration Report
C. Landing Page Activity Report
D. Landing Page Performance Report
Answer: D
Reason: landing page performance report gives you the comparison, other listed reports are invalid.

Q32. The marketing team has completed a program, assigned program statuses and added the associate
d period costs. The team wants to find out the cost per success using a program performance report. Wh
at is required for the team to obtain the desired metric?
A. Program Status for Invites
B. Program Status for No-Shows
C. Program Status for Unsubscribes
D. Program Status designated a Success Answer: D
Reason: Program should have leads with status as "success" else it will not show up any metric in cost pe
r success. It’s like how many Olympic medal country won starts with they first have to participate.

Q33. A marketer has created a lead scoring program that is nested within a campaign folder. When lookin
g to update some of the token values, the marketer noticed that some were listed as "Inherited": Where w
ere the inherited tokens created?
A. In a Parent Folder
B. In another Workspace
C. In the Token Generator
D. In the Landing Page editor
Answer: A
Reason: Inherited tokens are like ancestral property, they are by default given by our parents and from pa
rents to parents and so on.

Q34. What is required if a marketing manager wants to send an email personalized from account owners
showing an image of each account owner’s personal signature. What functionality should be used?
A. Smart List
B. System Token
C. Email Template
D. Dynamic Content
Answer: D
Reason: work of smart list is to qualify records, system token is to fetch system information like date, emai
l template is all about layout of your email. Dynamic content is the functionality to add the content dynami
cally with respect to accounts.

Q35. For best deliverability, emails should use tables for layout instead of CSS.
True
False
Answer: True
Reason: Because of the email service provider capability, not all the service providers support the latest C
SS codes, the email which looks good in Gmail not necessarily will look nice in Outlook. That’s why we ha
ve avoid internal and external CSS, instead we can use html attributes and inline CSS.

Q36. It’s recommended to repeat your site navigation in a Marketo Landing page.
True
False
Answer: False
Reason: Means of a landing page to keep you visitor focus on just one thing, to take the desired action on
page, it may be filling form, click on button, download pdf, etc. If we add navigation, it will distract the focu
s.

Q37. What does the URL builder allow you to capture?

Answer: Hidden form fields.
Reason: URL builder used to create dynamic landing page link where the hidden fields are captured as U
RL parameters.
For example: webpage.com/ Microsoft+Event/287917/157-GQE-382?source=<<hidden field value>>

Q38. What tool do you use to control the appearance of elements on a landing page?
Answer: Property sheet
Reason: Landing page editor feature.

Q39. A single Marketo Form can be used on multiple Marketo Landing pages?
True
False
Answer: True
Reason: Platform feature, we don’t have to create the same form again and again.

Q40. A person who fills out the same Marketo form multiple times using the same email address will have
multiple lead records created in Marketo.
True
False
Answer: False
Reason: Email address is the primary key within Marketo. Therefore, by filling the same form again and a
gain won’t create the duplicate records. However, there are other processes, such as manual lead creatio
n, uploads/imports, and synes from other systems that contain multiple records that can cause duplicates.

Q41. You can personalize an email to display the name of the lead using a lead token. True
False
Answer: True
Reason: Token is a placeholder represents the data from either the field value or the value itself saved in
my token.

Q42. If sending an HTML email, it is also a best practice to....?

Answer: Text form of email
Reason: To avoid any delivery issue, there may be an email client won’t support the html format of email t
hen in such cases, system will deliver the text form of email.

Q43. In order for an email to be used in a Smart Campaign...?

A) It must be approved.
B) It must include a token
C) It cannot have tokens
D) It must be a Local Asset
Answer: A
Reason: Unapproved email won’t be visible in flow action.

Q44. Leads who have unsubscribed will not receive operational emails.
True
False
Answer: False
Reason: Unsubscribe only block the promotional content, if you want to stop all the communications, you
have to blacklist the record.

Q45. To which Program asset can you add Marketo’s social media sharing tools? A) Form
B) Email
C) Landing page
D) Smart list
Answer: C
Reason: Whatever the content we display in assets, they are displaying through elements. Therefore, we
have to declare the elements first. All social related elements are available only for landing pages. For ex
ample: Marketo share button, Marketo Poll, Marketo referral, Sweepstakes, etc.

Q46. What Marketo assets use templates?

A) Emails
B) Forms
C) Landing Page
D) Smart campaigns
E) Static list
Answer: A, C
Reason: Right now, templatization is supported for emails and landing pages. Where you create the layou
t and repurpose it.

Q47. Where can images and assets be uploaded in Marketo?

Answer: Design studio.

Q48. When an email is "Published to Sales Insight", this indicates that the email is sales-available.
True
False
Answer: True
Reason: Main purpose to use "publish to sales insight" is to enable this email to be used by sales team wi
thout giving them access to Marketo. They can use this Marketo email to communicate with their prospect
s.

Q49. Which type of profiling is used to capture additional new information each time a known lead re-visit
s a form?
Answer: Progressive profiling

Q50. Both Smart Campaigns and single Flow Actions can be used to send email alerts to sales, or to crea
te tasks that appear in Salesforce.com?
True False
Answer: True
Reason: That’s the power of smart campaign

Q51. Which item defines how many times a lead can qualify for the Flow Steps(s) in a Smart Campaign?
Answer: Edit qualification rule
Reason: Criteria we put in smart list is like a entry gate, and qualification rule is like validity how many tim
es you enter the same gate.

Q52. System, campaign, lead and company tokens can be used in Flow Steps?
True
False
Answer: True
Reason: Token represent the data from field or value saved in My tokens. And flow steps is all about perf
orming action on lead, where data change is one of the actions.

Q53. Random Sample is an "add choice" in the send email flow step in a Marketo Campaign?
True
False
Answer: True
Reason: This is the functionality of platform.

Q54. Which type of Smart Campaign listens for an action then runs when that action occurs?
Answer: Trigger

Q55. Which type of smart campaign can you schedule?

Answer: Batch

Q56. The lead source field can never change once it is filled in.
True
False
Answer: False
Reason: You can change the value from various input sources, like API, form fill etc. Unless you block the
field updates manually. But, yes, by default settings say you can update this field.

Q57. How can an anonymous lead become a known lead in Marketo?

Answer: When they filled out the form.

Q58. The Munchkin code on a web page tracks anonymous lead actions for each page visit.
True
False
Answer: True
Reason: The purpose of code to track both type of visitors, known and unknown. Unknown people identifi
ed from saved cookies till they become known.
Q59. What is the Change Status in Progression flow step used for?
Answer: To change the program status.

Q60. What does the lead membership status "Acquired By" mean?
Answer: It captured the program name responsible for creating this record in Marketo.

Q61. When you clone a program all the assets will be in DRAFT mode.
True
False
Answer: False
Reason: They will be in same the state as they are in original program. why? Because this is key the diffe
rence between cloning a program vs cloning asset. Agenda behind cloning a program is to replicate the s
ame marketing effort quickly than doing it again from scratch.

Q62. Tags are a type of channel.

True
False
Answer: False
Reason: Channel itself is one the type of tags.

Q63. Why can filenames be re-used in different Marketo Programs?

Answer: Before all the file names, program name got added by default. Let’s say your program name is "F
oundation training" and email name is "confirmation", then you asset actual name in the system is "Found
ation training.confirmation". Do you want to test it? Go to the flow actions and try to call the asset, you wo
uld see this full name.

Q64. In which direction can a lead move through Progression steps?

Answer: Forward direction
Reason: That’s the restriction or limitation, whatever you can say.

Q65. What does the status of "success" mean?

Answer: Lead performed the desired action.
For example - attend the event, download the ebook.

Q66. What report will show leads in the Wait Step?

Answer: Campaign Activity

Q67. Behavior score fields assigns a score value based on a lead’s actions.
True
False
Answer: True
Q68. Lead or Contact status is a primary ingredient of most lifecycle campaigns.
True
False
Answer: True
Reason: Tasks of lifecycle campaigns are to drive and control the traffic in right direction in sales and mar
keting funnel. There are multiple stages in customer journey, and to move the people across the journey s
tages is controlled by the lifecycle campaigns. That’s why statuses play an important role in such type of c
ampaigns to tag them with right stage in customer journey, basis only this, sales team would recognize w
hen to follow-up with their leads. Because the sales team already have the data from CRM and Marketo S
ync, they are waiting for right status for lead to process for sales.

Q69. An example of a Demographic scoring campaign is one that scores leads based on if they visited a
particular web page. True
False
Answer: False
Reason: Demographic scoring based on demographic data of lead not based on the activity.

Q70. An example of a Behavior scoring campaign is one that scores leads based on their job title
True
False
Answer: False
Reason: Behavior scoring is based on activity that shows the positive or negative buying intent.

Q71. Behavior and demographic score fields are generally custom fields made by a Marketo administrator

True
False
Answer: True
Reason: By default, you will get "Person score" which can be mix of both type of score.

Q72. What type of campaign can pass leads to sales?

Answer: Lifecycle campaigns, actually leads is not passing to sales, they already have that data. Only the
lead statuses pass.

Q73. The CNAME is required for all domains that you plan to use for Marketo Landing pages True
False
Answer: True
Reason: For custom branding, it is mandatory to use CNAME of your domain. System will not allow to use
the domain name directly.

Q74. Where can you view Marketo to CRM field mappings and customize your lead detail custom tab?
Answer: Field management

Q75. What report will show where leads are in the revenue model stage?
Answer: Leads by revenue stage
Q76. What is the name of the Marketo JavaScript used to monitor your web pages?
Answer: Munchkin

Q77. Where in the Marketo system can you generate a list of PURLs in an excel file?
Answer: Export list

Q78. If you want to split up a group of leads in four randomly selected cohorts and put each group into its
own static list, how should you do this?
Answer: Random sample in add choice

Q79. Marketo automatically de-duplicates records based on what attribute?

Answer: Email ID

Q80. What is the "Remove from Flow" action used for?

Answer: To remove the leads from flow action.

Q81. You have an Engagement Program with four emails. A lead has already received the second email
and the first email is scheduled to be activated tomorrow. If your cadence is set for today, which email will
the lead receive?
a. The first
b. The second
c. The third
d. The fourth
Answer: C
Reason: Priority of content sending is based on the order of sequence from top to bottom. Therefore, in th
is case, next priority was set to 3rd email as per sequence and order of their alignment. If the cadence set
for tomorrow then the people would receive the first email because of this email position in order of sequ
ence.

Q82. Your CRM administrator has asked for a list of all the field names in Marketo. How do you provide th
is information?
A) Grant the CRM administrator a new user license to your Marketo instance.
B) Take a screen shot of the lead database
C) Tell the CRM administrator that a list is not available
D) Export it from the Field Management section inside the Admin area
Answer: D

Q83. What are tags used for?

Answer: It is use to grouping or categorization of programs in reporting.

Q84. What approach would you take to prevent data from being overwritten in the phone number field duri
ng list uploads? Answer: Block field updates and check the relevant box in input source.
Q85. How can you make sure the tokens in a email are correct?
Answer: Test email

Q86. How can you define how many times a lead runs through the Flow Steps in a Smart Campaign?
Answer: Qualification rule

Q87. If a marketer wanted to limit his/her web page activity report to only show leads from Germany, what
would you use? Answer: Smart list (use this thumb rule applicable all reports, where filter is to apply on r
ecords, we have to use smart list and when filter need to apply on programs, we have to use tags in repor
t’s setup)

Q88. What can you setup to help with email deliverability?

Answer: SPF and DKIM

Q89. What type of data will you find in a lead’s activity log?
Answer: User-initiated and system-initiated activity.

Q90. What is the size limit for images and files uploaded to Marketo?
Answer: 100 MB

Q91. A marketer wants to manually upload a list of leads in Marketo. What list format should the use?
Answer: CSV, tab delimited, semicolon separated.

Q92. If a lead reaches the Program Status of "success", what does that indicate?
Answer: Lead had performed the desired action.

Q93. What kind of styling is allowed in the text version of an email?

Answer: Style not possible in text version

Q94. A marketer would like to know which lead records have opted out of receiving emails, Which system
smart list would give them the information?
Answer: Unsubscribed people

Q95. How would you dynamically identify leads in a specific geography within your database?
Answer: By smart list

Q96. If you want to figure out how many people converted on a Marketo landing page, which report woul
d you use? Answer: Landing page performance report Q. You can view the engagement score in the ema
il performance report?
True
False
Answer: False
Q97. Who is the intended audience of interesting moments?
Answer: Sales team

Q98. The System Smart List "Possible Duplicates" used the duplicates fields special filter. Which attribute
does it use by default?
Answer: Email address

Q99. If you want to see anonymous visitors to your websites, which report would you run?
Answer: Web page activity

Q100. Uploading a lead without an email address will create an anonymous lead.
True
False
Answer: False, anonymous lead created only from Munchkin tracking. It will also gonna create new record
s.

Q101. In the Marketo Forms 2.0 edition, which function does Mask Input provide?
Answer: It enforces the specified format for data input in form field. For example, format of phone number
s.

Q102. A marketer wants to wait one day to send an auto-response email to a lead that filled out a form. H
owever, the email should only be sent on a business day. Which feature should the marketers use to ens
ure the email is not sent on a weekend?
Answer: Advance wait properties in smart campaign flow

Q103. You have a program with March set as the period cost. A new lead enters the program in April. To
which period will the lead’s acquisition cost be attributed?
A) The period cost associated with the leads acquisition program
B) The lead’s acquisition cost will not be counted for
C) April
D) March
Answer: D
Reason: As long as there is only one single period cost, it will be assigned to the default. See, the period
cost calculated based on the 3 things in order of their sequence.
1) If cost defined for current month
2) If cost defined for month in past
3) If cost defined for the month in future. Just follow this priority, you will get the figure.

Q104. You have three mandatory fields that you want to always show on your form and five additional fiel
ds you want to ask over time. If you want to have a total of five fields visible to the user, which option shou
ld you choose for progressive profiling?
A) Number of Blank fields = 2
B) Number of Blank fields = 8
C) Number of Blank fields = 3
D) Number of Blank fields = 5
Answer: A
Q105. Which message in the list import wizard indicates that field updates have been blocked for a specifi
c field when uploading lists?
Answer: BLOCKED (field management)

Q106. If a marketer wants to understand the growth of their database, which report should he/she review?

Answer: People performance

Q107. In which section of Admin will you find the ability to create a custom tab on the lead record?
Answer: Custom layout designer in field management

Q108. To help ensure that a landing page is optimized for SEO, a marketer has created a keyword list. W
hich landing page action should the marketer select to enter in this information?
A) SEO Details
B) SEO settings
C) Override template behavior
D) Page Meta Tags
Answer: D

Q109. You are a user with role "Analytics". Which of the following can NOT be done to an existing user?
A) Reuse the sandbox login
B) Reset the Password
C) Delete the user
D) Change the user role
Answer: A

Q110. You are creating a landing page. Which element CANNOT be dragged into a Landing Page?
A) Rich text
B) Rectangle
C) Section
D) Custom HTML
Answer: C
Reason: There is no such element exist.

111Q. You have custom fields in the instance and When adding a custom field column to a report, where
does the data come from?
A) Static List
B) Imported List
C) Smart list
D) Drill down data
Answer: C
Reason: Well I believe question is not clear here, data is always fetching from database in report. Here in
this case, let’s assume we would like to see the data in custom field. How we can see the store data? Sm
art list is the option to fetch the stored data in custom field.

Q112. You are scheduling a program and Which of the following best describes the tentative date in the P
rogram Schedule View?
A) An Entry that represents a smart campaign or Email program that will run unless confirmed
B) A place holder for an entry that will be created later
C) A date that has no value and should be ignored
D) An Entry that is used to reschedule all of the other entries in the program
Answer: A
Reason: When we affix the program to a Marketo’s marketing calendar, we have to pick the date, it could
tentative that will work as pivot to other assets in program that needs to be scheduled. For example-batch
campaign, email program.

Q113. If a Program is cloned that has both tentative and confirmed entries in the calendar, which stateme
nt is true regarding the state of the entries in the resulting cloned Program?
A) All dates remain as were in the original program (Tentative and Confirmed)
B) All dates are tentative
C) All entries are erased in the new program
D) Only dates in the future are tentative, Dates in the past are marked as "Finished"
Answer: B
Reason: Part of Marketo’s feature.

Q114. In a Smart Campaign flow step, the marketer needs to choose an email. If the marketer says the c
ontent depends on some criteria, which of the following could NOT be used in Marketo to send different e
mails (or email content) to different sub-audiences?
A) Different Smart campaigns
B) Dynamic content in an email
C) Add choice in the flowstep
D) Identical Smart campaigns
Answer: D
Reason: There is not such campaign exist in Marketo called "Identical"

Q115. You already have a value for the Tag. Which of the following is NOT true about changing the value
of a tag?
A) Historical data will reflect the change in the tag
B) References to the tag value will show with the new name
C) Data will be lost when updating the tag value
D) Tag values will only be changed when not in use.
Answer: D Reason: It is possible to change the value irrespective of being it is in use or not.

Q116. You have a content on a Landing page, and you want to know how your leads are sharing content f
rom your landing pages. A) Social Influence report
B) Webpage activity report
C) Company web activity report
D) Landing page performance report
Answer: A

Q117. A marketer has created the following Smart List. Which leads will the Smart List include?
A. Both known and Anonymous leads who visited webpage Blog.Marketo.com
B. Only leads that opted into web tracking
C. All anonymous leads that visited Blog.Marketo.com
D. All known leads that visited Blog.marketo.com
Answer: D
Reason: Smart list fetch the records from database that has personal records. Anonymous leads has no p
ersonal records stored.

Q118. You want to use tokens to add more personalized text to a Landing Page. How can you achieve thi
s?
A. From the insert Page elements Menu
B. By going to the landing page actions > tokens
C. By selecting new token in the property sheet
D. From the page elements menu
Answer: A
Reason: Inserting page element is just the first step, actually from element editor we can add the tokens.

Q119. I want to wait one day to send an auto-response email to a lead that filled out a form. However, the
email should only be sent on a business day. Which feature should I use to ensure the email is not sent o
n a weekend?
A. Advanced wait properties
B. Marketing calendar
C. Date filters
D. Program schedule View
Answer: A

Q120. I want to run a batch Smart Campaign to process leads that were created by form fill-outs today an
d also visited the resources page. Which rule logic should I use when setting up the Smart List?
A. Use ANY filters
B. Use ALL filters
C. Use Basic filters
D. Use Advanced filters
Answer: B
Reason: All = should meet all the conditions, Any = not required to meet all the conditions

Q121. I want to know if the test sample size is set for 10% in an A/B test, which of the below is true?
A. 10% will be sent out the A/B test at 1st scheduled time, 90% of audience will be sent the A/B test at the
next scheduled time.
B. Audience is divided in half, 10% receive at the first scheduled time, 90% at the second scheduled time
C. 10% of audience selected at random will receive the email at 1st scheduled time and the winner will be
received by 90% of audience at the 2nd scheduled time
D. 10% will receive A variant and 90% will receive B variant at any of the schedules times
E. none of the above
Answer: E
Reason: Find it out yourself or contact me in Linkedin.

Q122. I’m just going through this smart list rule logic and I want to know which of the below options are ca
lled operators in Marketo?
A.is/is not/before/in future
B. is email bounced/is email invalid
C. Use all filters/use any filters
D. collapse all/display all
Answer: C

Q123. Why is it important to use tags when setting up a program?

A. for high level reporting
B. to increase your audience
C. to define audience
D. none of the above
Answer: A

Q124. I have been told by sales that one of the clients in APAC did not receive the email campaign. What
should I do?
A. contact a Marketo admin
B. check the record activity log in Marketo
C. send the email campaign again
Answer: B
Reason: In activity log, you will see history of system driven and user driven actions on that record.

Q125. I would need to mark individuals as attended as they show up to my customer appreciation dinner.
Which channel and program type should I use?
A. Webinar channel and Event program type
B. Email Send channel and Email program type
C. Live Event channel and Event program type
D. Operational program channel and Default program type
Answer: C

Q126. You have three program statuses in your channel, in order: Member (Step 10), Filled Out Form (St
ep 20 - Success) and Engaged (Step 20 - Success). In this setup, a lead can move from Filled Out Form t
o Engaged but not vice versa.
A. Ture
B. False
Answer: B Reason: Both have the same step number i.e., 20.

Q127. Your customer has an engagement program with emails that have been activated and approved. T
he stream cadence has been set up, and the program turned on, but after the cast date, the manager can
see that emails are not sent. Which step did the customer missed?
A. The quality of the deliverability is not checked.
B. Members have not been added to the engagement program.
C. The CRM sync with the engagement program is not activated.
D. The engagement score has not had sufficient time to calculate.
Answer: B
Reason: Other options do not have impact on blocking of email send from engagement program.

Q128. Look at this Image shared by the customer:The customer wants to know from where are the tokens
inherited?
A) Token Examples Folder
B) Campaigns Folder
C) Testing for Testing Sake Folder
D) BP-TS-YYY-MM-DD Tradeshow Program
Answer: A
Reason: Inherited tokens are the token copied in the program from its parent folder.

Q129. Which two columns on the Program Performance Report are calculated using acquisition program?

A. New Names
B. Total Members
C. Revenue per New Name
D. Cost per Member (USD)
E. Cost per New Name (USD)
F. Revenue per Member (USD)
Answer: A, E
Reason: Acquisition based calculation are done on new names. Here if we see, there are 4 columns sugg
ested with respect to new names. So why I just answer A, E. Because this is not a revenue report where y
ou see the revenue related columns. It’s about the program performance from marketing perspective.

Q130. A marketing manager needs to gate a piece of content on the company website. Which three chan
nel and program types correspond to this activity?
A. An Email program with the channel "Email"
B. A Default program with the channel "Email"
C. An Event program with the channel "Web Form"
D. A Default program with the channel "Content"
E. A Default program with the channel "Web Form"
F. A Default program with the channel "Web Content"
G. An Engagement program with the channel "Web Content"
Answer: D, E, F

Q131. You need to mark individuals as attended as they show up to your customer appreciation dinner.
Which channel and program type should you use?
A) Webinar channel and Event program type
B) Email Send channel and Email program type
C) Live Event channel and Event program type
D) Operational program channel and Default program type
Answer: C
Reason: Live event referred for onsite events, other options do not possess channel to support the onsite
event activity.

Q132. Which of the following will associate a lead with a program? (Check all that apply)
A) Fill out a form on a landing page inside of a program
B) Import into the program member tab
C) Import into a static list in the program (without choosing the acquisition program)
D) Program status flow action Answer: A, B, D

Q133. Which of the following is NOT a way to become a member of a program? (Check all that apply)
A) Create a new lead via the iPad or Android event application
B) Fill out a form that’s located in the Design Studio
C) Add a lead to a Salesforce campaign synced to a Marketo program
D) Select the acquisition program when importing into the Lead Database
Answer: B

Q134. Which of the following would be appropriate success statuses in a program? (Check all that apply)

a. Engaged
b. Attended
c. Sent
d. Invited
Answer: A, B

Q135. You want to send multiple emails to the same audience at a consistent pace and time. Which progr
am type would you select? a. Email
b. Engagement
c. Nurture
d. Default
Answer: B
Reason: There is not such program type with name Nurture, therefore, engagement is the answer.

Q136. Which of the following is the best approach for adding members to an engagement program?
a. Create a triggered smart campaign with a ’Add to Engagement Program’ flow step
b. Use transition rules in the stream
c. Import members into the program using a static list
d. Create a form in the program
Answer: A
Reason: Transition rule is like transfer rule. It pulls the people into from other streams. Its job is not to add
people to engagement program. Other options do not make any sense. Hence, the option A is the most a
ppropriate.

Q137. Which of the following changes can NOT be made in a view within Marketo?
A) Create a new view
B) Edit in an existing view
C) Delete a view
D) Share a view
Answer: D
Reason: We cannot share view to other users.

Q138. The "Remove from Flow" action is used to:

A) Remove a lead from an Engagement
B) Stream Stop a lead from progressing in a Smart Campaign
C) Remove a lead from the Success Path in the modeler
D) Prevent leads from receiving too many emails in a single week Answer: B

Q139. When creating a Smart List, which filter type is not available?
A) Company Attributes
B) Custom Filters
C) Lead History
D) Inactivity Filters
Answer: B

Q140. What information is NOT available about images uploaded to Marketo?

A) URL
B) Size
C) Dimensions
D) Created Date
Answer: D

Q141. User roles permit you to customize...

A) The views and permission levels available for Marketo users
B) How campaigns run
C) The landing page appearance
D) Marketo marketing suspend duration
Answer: A

Q142. How would you dynamically identify leads in a specific geography within your database?
A) By using Smart Lists
B) By using Tokens
C) By using the Merge Tool
D) By using a Template
Answer: A

Q143. To include information about an archived email in a report, you must do which of the following?
A) Include it as a filter under the Setup section of the report, using the Email Performance Report
B) Include it as a filter under the Setup section of the report, using the Program Performance Report
C) Run an Archived Email Report
D) Include it in the Smart List for the Email Performance Report
Answer: A

Q144. When adding a custom column to a report, where does the data come from?
A) Smart List
B) Static List
C) Imported List
D) Drill down data
Answer: A

Q145. Which folder in the Design Studio do uploaded images and assets go?
A) Images and Files folder
B) Local Images folder
C) Template folder
D) Lead database
Answer: A

Q146. Which of the following is an "add choice" in the send email flow step in a Marketo campaign?
A) Random sample
B) Wait
C) Change data value
D) Remove from flow
Answer: A

Q147. Which report allows you to create Drill Down reports?

A) Lead Performance Report
B) Email Performance Report
C) Opportunity Influence Analyzer
D) Email Link Performance Report
Answer: A

Q148. Which of the following is a required field when creating leads directly in the Lead Database?
A) First name
B) Last name
C) Email address
D) Company name
Answer: C

Q149. Your CRM administrator has asked for a list of all the field names in Marketo. How do you provide t
his information?
A) Grant the CRM administrator a new user license to your Marketo instance.
B) Take a screen shot of the lead database
C) Tell the CRM administrator that a list is not available
D) Export it from the Field Management section inside the Admin area
Answer: D

Q150. Which of the following describe a Static List?

A) The lead database
B) A dynamically generated list based on rules (filers and triggers)
C) A container for a set of leads
D) The membership of a Program
Answer: C

Q151. What is the size limit for images and files uploaded to Marketo?
A) 10MB
B) 25MB
C) 50MB
D) 100MB
Answer: D

Q152. When sending an HTML email, it is best practice to do which of the following?
A) Send a duplicate
B) Create a text version
C) Copy all known leads from the same domain
D) Add all you site navigation
Answer: B

Q153. How can you quickly change the program status of a lead in a program?
A) Go to the Setup Tab and use the "Change Status" function
B) Go to the members Tab and use the "Change Status" function
C) Go to the Tokens Tab and use the "Change Status" Token
D) Go to the Assets Tab and use the "Change Status" Asset
Answer: B

Q154. Which of the following differs when importing a list directly into a program versus importing a list int
o a static list?
A) List import mode
B) Program acquisition
C) Import aliases
D) Field mappings
Answer: B
Reason: We can see the rest of other things while importing into static list or program member. If you conf
used with term, Import aliases, don’t worry. Here is the simple answer, it is an alternate name to the field
names. Let’s say, Field name is date of birth and you want to make alias as DOB. When you use this alia
s as a column name in list, the system will auto recognize for mapping against Marketo fields.

Q155. To prevent a Marketo form fillout from updating existing data in the Lead Source field, you do whic
h of the following? A) Create a user role to prevent it
B) Create a custom layout in the field management area of admin
C) Add a new custom field in the field management area of admin
D) Block field updates in the field management area of admin
Answer: D

Q156. Which of the following is one way a lead can become known to Marketo?
A) Marketo learns the inferred country for the lead
B) The lead browsers anonymously on Munchkin-enabled landing pages
C) Marketo learns the IP address for the lead
D) The lead fills out a Marketo form
Answer: D

Q157. Which of the following best describes a Snippet?

A) An object in the system where rules can be set to change content for use in a landing page or email
B) A piece of HTML provided by the Munchkin JavaScript
C) A portion of a Smart Campaign flow
D) A portion of the modeler that tracks a lead through the pipeline
Answer: A
Reason: It is one of the type of elements that can be used in landing page and emails at the same time. F
or example - Company address.

Q158. Which of the following are flow actions in a Smart Campaign?

A) Change score, wait, send email, change data value
B) Results, subscriptions, schedule, smart list, flow
C) My tokens, setup, early stage prospects
D) Check duplicate, create a new lead
Answer: A

Q159. Which of the following formats is NOT acceptable for list imports to Marketo?
A) Comma separated values
B) Excel spreadsheet
C) Semicolon separated values
D) Tab delimited Answer: B
Reason: It only support the text version of files, Except excel spreadsheet, all other list file types are basic
ally a text version.

Q160. When initially creating a program, which of the following is NOT an option?
A) Type
B) Channel
C) Cost
D) Name
Answer: C

Q161. Which of the following does an Administrator NOT have the ability to change in a Marketo instance
?
A) Location
B) Time Zone
C) Language
D) Primary email address
Answer: D

Q162. Which kind of styling is allowed in the text version of an email?

A) Styling is not allowed
B) Bold, italics, and underline
C) Font size
D) Font type
Answer: A

Q163. Which of the following would NOT be used to contribute to behavior scoring?
A) Attends webinar
B) Fills out form
C) Visits web page
D) Job title changes
Answer: D

Q164. The System Smart List "Possible Duplicates" uses the Duplicate Fields special filter. Which attribut
e does it use by default?
A) Last Name
B) Full Name
C) Email address
D) ID
Answer: D

Q165. A Smart Campaign consists of which of the following elements?

A) Lead Report, Subscription, Results
B) Subscription, Setup, Smart List
C) Smart List, Flow, Schedule
D) Schedule, Lead Report, Setup
Answer: C

Q166. To ensure that your Send Sample Email resolves with tokens, which must you do?
A) Set the email to Approved status
B) Send your email using the "Send to" box only
C) Select a pre-existing lead with populated token
D) Check the token checkbox
Answer: C
Reason: In order to see how your email will look like to your recipient, you can pick the existing lead to ext
ract the real time sample email. The exact copy of email.
Q167. Which of the following is NOT a field type available when creating a custom field in Marketo?
A) String
B) Multi-select
C) Integer
D) Date/Time
Answer: B

Q168. Which of the following filters can you include an "Add Constraint?"
A) Number of Employees
B) Industry
C) Filled out form
D) Member of Smart List
Answer: C

Q169. Channels are a type of:

A) Tag
B) Asset
C)Token
D)Status
Answer: A

Q170. Which of the following reports does NOT filter with Smart Lists?
A) Lead performance
B) Landing page performance
C) Web page activity
D) Email performance
Answer: B

Q171. If a marketer were to see fewer qualified leads than expected in their Smart Campaign, which of th
e following might be the reason?
A) Communication limits
B) Qualification rules
C) Smart Campaign restrictions
D) Unsubscribe leads
Answer: C

Q172. When importing a list, which can be defined by the user?

A) Progress Status
B) Acquisition Program
C) Activity Data
D) Inferred Location
Answer: B

Q173. If a marketer wanted to limit his/her web page activity report to only show leads in Germany, which
of the following sections would you modify?
A) Report
B) Smart List
C) Setup
D) Subscription
Answer: B

Q174. What is an Engagement Campaign?

A) An Engagement Campaign is a method of nurturing leads through regular touches, generally via email

B) An Engagement Campaign is a single email blast

C) An Engagement Campaign is a method of re-nurturing unsubscribed leads
D) An Engagement Campaign cookies the lead and should take place on a weekly schedule
Answer:A

Q175. Landing Page elements include:

A) Forms, rectangles, images
B) Spreadsheets and ICS files
C) iframes, campaigns, lead reports
D) System tokens and Smart Lists
Answer: A

Q176. Which type of page can you set up a Landing Page redirect rule?
A) An external hosted landing page
B) A non-Marketo landing page containing Marketo Munchkin code
C) Any page
D) A Marketo CNAME landing page
Answer: D

Q177. Tags are used...

A) To mark custom fields
B) To capture attributes of individual leads
C) To locate hidden fields on forms
D) To further categorize programs or program types
Answer: D

Q178. Which types of activities are NOT visible in the lead’s activity log?
A) Email activity
B) Segmentation changes
C) Web page activity
D) Smart list qualifications
Answer: D

Q179. You are running a single Program to track your Google AdWords spending for 2021. How many pe
riod costs can you set up in the Program?
A) As many as you need
B) Only one
C) Only one per month
D) Exactly one per Google ad group
Answer: A

Q180. If a marketer wants to understand the growth of their database, which report should he/she review?
A) Leads by status
B) Leads by revenue
C) Leads by performance
D) Leads by campaign
Answer: C

Q181. What approach would you take to prevent data from being overwritten in the phone number field du
ring list uploads?
A) Make the field read-only
B) Block field updates to that field
C) Create a custom field for the phone number
D) Hide the field in the interface
Answer: B

Q182. Which of the following items define how many times a lead runs through the Flow steps in a Smart
Campaign?
A) Auto assignment rules
B) Smart Lists
C) Qualification rules
D) Membership status
Answer: C

Q183. Which of the following item(s) will communication limits apply?

A) Form fill outs
B) A/B tests
C) All Programs and Smart Campaigns
D) Email Programs only
Answer: C

Q184. Which describes a PURL?

A) Any landing page that will not redirect to another page
B) A dynamic landing page that is personalized based on the URL
C) Any landing page with tokens on it
D) A URL with more than one CNAME attached to it
Answer: B

Q185. Which is the name of the Marketo JavaScript used to monitor your webpages?
A) Munchkin
B) mktEditable
C) API
D) jQuery
Answer: A

Q186. A marketer would like to send an email alert in a trigger campaign. Which of the following cannot b
e sent as an alert email?
A) Lead owner
B) Account owner
C) Opportunity owner
D) A lead or program token
Answer: C

Q187. Which tab on the lead detail page will you find information from a CRM account field?
A) SFDC custom fields
B) Company information
C) Lead information
D) Opportunity information
Answer: B

Q188. Progressive Profiling

A) is used to capture additional new information for a lead
B) Requires a hidden field
C) Displays all fields on the form every time
D) Requires at least one token to implement
Answer: A

Q189. Which of the following cannot be edited in a form?

A) Submit button text
B) Error and validation
C) Social button text
D) Label text
Answer: C

Q190. Which of the following cannot be created with a local asset inside a program?
A) Smart Campaign
B) Reports
C) Landing pages
D) Snippets
Answer: D

Q191. This report shows how your leads are sharing content from your landing pages.
A) Web Page Activity Report
B) Social Influence Report
C) Email Link Performance Report
D) Company Web Activity
Answer: B

Q192. Why can asset names be re-used in different Marketo programs?

A) You cannot re-use asset names
B) Everything is in a folder
C) Marketo de-dupes asset names
D) The program name is pre-pended to every asset
Answer: D

Q193. What always precedes the name of a program local token?

A) company
B) lead
C) my
D) system
Answer: C

Q194. Which of the following cannot be used to filter data for Smart Lists?
A) Membership in a program
B) Fields on a lead record
C) The number of unique web page visits
D) Activities from the Activity Log in the past 90 days
Answer: C

Q195. Deleting a list...

A) Does not delete the leads in the database
B) Deletes leads from the database
C) Deletes leads from a Smart List
D) Deletes leads from a Program
Answer: A

Q196. Marketo Landing pages are hosted

A) In your domain
B) On your website
C) On Marketo servers
D) On your hosting service
Answer: C

Q197. To help ensure that a landing page is optimized for SEO, a marketer has created a keyword list. W
hich landing page action should the marketer select to enter in this information?
A) SEO Settings
B) Page Meta Tags
C) Override Template Behavior
D) SEO Details
Answer: B

Q198. Which social networks can be used to automatically fill out a form?
A) Linkedin, Facebook, and Twitter
B) Google+, Tinder, and Microsoft
C) All social networks can be used
D) Social networks are not currently supported for this purpose
Answer: A

Q199. Which statement is true regarding leads with duplicate email addresses?
A) They cannot be sent the same email be the same flow step during a single batch campaign run.
B) They can never be sent the same email
C) They cannot qualify for the same Smart Campaign run
D) They cannot exist in the same Marketo instance
Answer: A

Q200. Which of the following information can you use to filter the information displayed on the Calendar?
A) Entry types
B) Program tags
C) Workspaces
D) All of the above
Answer: D

Q201. How does Marketo track lead activity on webpages?

A) Acquisition status
B) Google Analytics
C) Munchkin code
D) CNAME
Answer: C

Q202. A marketer would like to know which records have opted out of receiving emails. Which system sm
art list would give them the information?
A) Marketing Suspended
B) Unsubscribed Leads
C) Blacklists
D) No Acquisition Program
Answer: B

Q203. Which of the following type of Smart Campaigns listens for an action, then runs when that action oc
curs
A) Recurring
B) Flow
C) Trigger
D) Batch
Answer: C

Q204. When does Marketo start to consider a website visitor a known lead?
A) Once the un-cookied visitor lands on any Munchkin-tracked landing page
B) Once the visitor submits an email address through a Marketo form
C) When the lead visits the page more than three times
D) When the lead is no longer marketing suspended
Answer: B

Q205. In the Marketo Forms 2.0 editor, which function does Mask Input provide?
A) Changes the field type
B) Hides certain fields from view
C) Enforces a specific format for the field
D) Enable Progressive Profiling
Answer: C

Q206. What is the Program Analyzer used to do?

A) It is used to analyze all Programs allowing you to modify four dimensions (y-axis, x-axis, size of bubble
, and color).
B) It is used to list the number of successes and new names in a table for each Program channel
C) It is used to analyze and control the period costs for Programs of a specific channel
D) It is used to identify which prospects/leads were most profitable in one or more Programs
Answer: A

Q207. Which of the following sections is always read-only in the lead detail page? (Choose two answers)
A) Company information
B) Lead information
C) Opportunity Information
D) SFDC Custom Fields
E) Activity Log
Answers: C, E

Q208. Which of the following is the correct format to import a list into Marketo?
A) MS Word mail merge
B) Native Excel file
C) Comma separated values text document
D) Tab separated values text document
Answer: C

Q209. What is an email auto-response?

A) A trigger campaign email sent in response to a specific action
B) A batch-campaign email that is scheduled nightly
C) An email campaign that uses advanced filter logic
D) A sales alert email
Answer: A

Q210. When you create a new user role, which of the following permissions is not an option that can be gr
anted to new users?
A) Access to the API
B) Access to specific folders
C) Access to reports
D) Access to database exports
Answer: B

Q211. What information is NOT displayed on the Email Send Program dashboard?
A) Opens
B) Clicks
C) Delivered
D) Soft Bounces
Answer: D

Q212. The default entry types for the Marketing Calendar will be which of the following? (Choose TWO an
swers.)
A) Email
B) Smart Campaign with email
C) Webinar
D) To Do
Answer: A, B

213Q. If a lead reaches the Program Status of "success," what does that indicate?
A) An event enrollment met your goal
B) A lead became a member of the program
C) An email was successfully opened by 100% of recipients
D) The lead performed the desired action as defined by the program channel
Answer: D

Q214. Which item helps email deliverability?

A) SPF/DKIM
B) Analytics
C) Landing Page CNAME
D) Webhooks
Answer: A

Q215. How many lead records will exist when a person fills out the same Marketo form multiple times with
the same email address?
A) One
B) Two
C) Multiple
D) Zero
Answer: A

Q216. What type of data will you find in a lead’s activity log?
A) The user who initiated the activity
B) The activity type and the campaign responsible for the activity
C) Data pertaining to a deleted lead
D) Any MLM reports that track the activity
Answer: B

Q217. Which statement is true regarding an anchor entry?

A) It has a different icon to help you find the event
B) It is the primary event date that you use for planning
C) It is used as a reference when rescheduling all entries in a program
D) It is the entry that holds the program in place
Answer: C

Q218. Which of the following is used most frequently to help determine lead status?
A) Scoring
B) Nurture Campaign Duration
C) Remove from Flow
D) Marketing Suspend Status
Answer: A

Q219. To trigger a Smart Campaign when a new lead enters the system by filling out a specific form, you
should use:
A) The Lead Performance report and set it to Trigger
B) The Lead Creation Program Type
C) A choice in your steps to filter out leads which have not filled out the form
D) The Lead is Created trigger and add the Form Name constraint to pick the exact form
Answer: D

Q220. The Assets tab of a program allows you to:

A) View local and global assets
B) View all local program assets at a glance
C) View analytics on the program
D) Create My Token
Answer: B

Q221. In order for an email to be used in a Smart Campaign

A) It must be approved
B) It must include a token
C) It cannot have tokens
D) It must be a Local Asset
Answer: A

Q222. If a Program is cloned that has both tentative and confirmed entries in the calendar, which stateme
nt is true regarding the state of entries in the resulting cloned Program?
A) All dates are tentative
B) All dates remain as they were in the original Program (tentative and confirmed)
C) Only dates in the future are tentative; dates in the past are marked as "Finished"
D) All entries are erased in the new Program
Answer: A

Q223. Which of the following channel types would you use if creating a new program for the lead nurture?

A) Default
B) Event
C) Engagement
D) Email
Answer: C

Q224. When creating email templates which of the following do you need?
A) HTML enabled on your workstation
B) At least one mktEditable DIV with a unique ID
C) A FROM address
D) The Munchkin Tracking Code
Answer: B

Q225. Marketo automatically de-duplicates records based on which of the following attributes? (Choose t
he best answer)
A) Email address
B) First name/last name
C) Inferred company
D) Country of origin
Answer: A

Q226. When merging records, which of the following is TRUE?

A) The lead with the earliest created date will remain
B) The lead in the CRM will win
C) The lead with the last updated date will remain
D) The lead selected by the user will remain
Answer: D
Reason: In order to merge, we have to select all the possible duplicates, therefore, first and foremost sele
cted lead will remain and other records will merge into this record.

Q227. Which type of programs are communication limits on by default?

A) Default
B) Event
C) Email Send
D) Event with webinar
Answer: C

Q228. Which of the following can NOT be done to an existing user?

A) Delete the user
B) Reuse the sandbox login
C) Reset the password
D) Change the user role
Answer: B

Q229. Which grouping only includes actual roles that users may be assigned?
A) Sync user, System Administrator, Web Designer, and API Role
B) Admin, Marketing User, Sync User, and Web Designer
C) Analytics User, Marketing User, Standard User, API Role
D) Admin, Standard User, Sync User, and Analytics User
Answer: C

Q230. When adding filters to a smart list, which feature allows you to control how they are applied?
A) Constraints
B) Smart List Rule Logic
C) Clone Smart List
D) Lead Attributes
Answer: B

Q231. You should use the Leads by Source Report to do which of the following?
A) View form fillouts
B) Monitor web traffic
C) View Marketo acquisition programs
D) Compare the lead generating and opportunity creation performance of your lead sources
Answer: D

Q232. Which of the following messages in the list import wizard indicates that field updates have been blo
cked for a specific field when uploading lists?
A) BLOCKED (field management)
B) IGNORED (system)
C) IGNORED (unknown)
D) BLOCKED (skip updates)
Answer: A

Q233. Which of the following is NOT a way to become a member of a program?

A) Fill out a local form
B) Attend a webinar synced with the program
C) Import into a static list in the program
D) Import into the program member tab
Answer: C

Q234. A marketer wants to manually upload a list of leads in Marketo. What list format should they use?
A) XLS (Excel Spreadsheet)
B) CSV (Comma Separated Values)
C) DOC (Word Document)
D) PPT (Powerpoint Presentation)
Answer: B

Q235. Which of the following is NOT a way that anonymous leads are generated?
A) Uploading a lead without an email address
B) Visiting a page on your website that has Munchkin tracking
C) Clicking the "View as Web Page" link in the Marketo email
D) Visiting a Marketo landing page for the first time
Answer: A

Q236. If you set up tokens at the folder level, what type of tokens will you see on any program within the f
older? (Choose the best TWO answers.)
A) Lead token
B) Inherited token
C) Overridden token
D) Local token
Answer: B, C

Q237. How do you add an additional Tag Value to an existing Tag Type?
A) Go to Admin>Field Management>Add New Tag Value
B) Go to Admin>Smart Lists>Add New Tag Value
C) Go to Admin >Tags>New>Add New Tag Value
D) Go to Admin>Channel>Add New Tag Value Answer: C

Q238. How do you grant a new marketing employee access to your Marketo instance?
A) Have the Marketo admin invite the new employee as a new user
B) Visit www.marketo.com to set up the new user
C) Add the new employee as a new lead to your database
D) Call Marketo technical support to set up the new employee’s access.
Answer: A

Q239. Which of the following program assets can you add Marketo’s social media sharing tools?
A) Program analyzer
B) Emails
C) Lead reports
D) Landing pages
Answer: D

Q240. Which of the following can be used as a filter in Smart Lists?

A) Score Values
B) Tags
C) Snippets
D) Tokens
Answer: A

Q241. A marketer wants to personalize a landing page, which of the following should he/she use?
A) Filters
B) The Social Buttons
C) A link to the homepage
D) Tokens
Answer: D

Q242. Which element CANNOT be dragged into a Landing Page?

A) Custom HTML
B) Rectangle
C) Section
D) Rich Text
Answer: C

Q243. Which of the following lead sources does Marketo not de-dupe on email addresses?
A) Trusted list imports
B) Form fills
C) Untrusted list imports
D) Manual lead creation
Answer: D

Q244. What does the change program status flow step do?
A) Sends an email
B) Changes the status of all leads to "success"
C) Acquires members
D) Assigns the right status based upon a leads action
Answer: D

Q245. What is an Engagement Program?

A) An Engagement Program is a single email blast
B) An Engagement Program is a method of nurturing leads through regular touches, generally via email
C) An Engagement Program is a method of re-nurturing unsubscribed leads
D) An Engagement Program is a program that cookies the leads and should take place on a weekly sche
dule
Answer: B

Q246. Which of the following standard user roles cannot access the Design Studio?
A) Standard User
B) Analytics User
C) Web Designer
D) Administrator
Answer: B
 Q247. When editing a channel, you see the same number associated with two Program statuses. Reject
ed -30
Wait Listed - 30
Which does this imply?
A) Each status has a maximum limit of 30 leads
B) A Change Program Status flow step will reject moving the lead to another status
C) A Change Program Status flow step will allow a lead to move between the two statuses at any time
D) The Smart Campaign will wait 30 minutes before applying the Program status
Answer: C

Q248. A marketer wants to use tokens to add more personalized text to a Landing Page. How can the ma
rketer do this?
A) From the Insert Elements menu
B) By selecting New Token in the Property Sheet
C) From the Page Elements menu
D) By going to Landing Page Actions > Tokens
Answer: A

Q249. Which of the following is a valid type of token?

A) Date
B) Text
C) Score
D) All of the above
Answer: D

Q250. Where in the Marketo system can you generate a list of PURLs in an Excel file?
A) Landing Page Editor
B) Admin Section
C) Export in Smart List/Static List
D) Landing Page Setup
Answer: C

Q251. You cannot use tokens in:

A) Flow actions
B) Smart Lists
C) Emails
D) Landing Pages
Answer: B

Q252. When would you use a static list?

A) When you want to export records to Word
B) When you want to filter on CRM fields
C) When you want to import leads from another system
D) When you want to filter on behavior
Answer: C

Q253. Which of the following is NOT a column that you can add in an Email Performance Report?
A) Hard Bounces
B) Unsubscribed
C) Engagement score
D) Clicked
Answer: C

Q254. Which of the following best practice(s) will improve your email deliverability?
A) SPF and DKIM
B) HTTPS and SSL
C) De-duplication
D) Spam Assassin
Answer: A

Q255. If you want to figure out how many people converted on a Marketo landing page, which report woul
d you use?
A) Landing page performance
B) Web Page Activity
C) Program Performance
D) Lead Performance
Answer: A

Q256. Which of the following is NOT true about changing the value of a tag?
A) References to the tag value will show the new name
B) Data will not be lost when updating the tag
C) Historical data will reflect the change in the tag
D) Tag values can only be changed when not in use
Answer: D

Q257. You want to set a batch campaign to run on a consistent and ongoing basis. How frequently can ba
tch campaigns be scheduled to recur?
A) Daily
B) Hourly
C) Annually
D) Batch campaigns cannot be scheduled
Answer: A

Q258. If you want to split up a group of leads in four randomly selected cohorts and put each group into it
s own static list, how should you do this?
A) Import List using "Random" under advanced options
B) Single Flow action: Add to List with add choice and Random Sample
C) You cannot achieve this in Marketo
D) Add to List flow step inside of a "random" type program
Answer: B

Q259. In which section of Admin will you find the ability to create a custom tab on the lead record?
A) Smart Campaign
B) Field Management
C) Treasure Chest
D) Sales Insight
Answer: B
Q260. You are using a PR firm to run a Program promoting your company for four months - January, Febr
uary, March and April. Each month has its own period of cost. If a lead enters the Program in July, to whic
h period cost will his or her acquisition be attributed?
A) April
B) July
C) The cost will be distributed among all four months
D) The acquisition cost will not be accounted for
Answer: A

Q261. Tracking known user activity across multiple domains...

A) If possible if the user fills out a form on one website and then visits subsequent websites
B) Is possible if the user visits each domain’s website
C) is possible if the user fills out a form or clicks a link in an email that directs to each domain
D) Is not possible because you can only track a visitor on a single website
Answer: C
Reason: When the user visited the multiple domains, because of the cookie they got started tracking by th
e system, however, only whey they fill out form or click the link in email directs to domain, then only they
would become known to system. This action should be done individually for each domain.

Q262. Which of the following is NOT a good use of Change Data Value flow actions in Marketo?
A) Correction of existing data
B) Normalization of data
C) Mass updates to records
D) Cleanup of duplicate records
Answer: D

Q263. One way to de-duplicate your database is to:

A) Use the Merge Leads functionality
B) Use the remove from Flow functionality
C) Use the Delete Lead functionality
D) Use the Remove from List functionality
Answer: A

Q264. You have an Engagement Program with four emails. A lead has already received the second email
and the first email is scheduled to be activated tomorrow. If your cadence is set for today, which email wil
l the lead receive?
A) The first
B) The second
C) The third
D) The fourth
Answer: C

Q265. To filter an Email Performance report to show only activity from people in California, where would y
ou change the settings?
A) Smart List
B) Setup tab
C) Filter tab
D) Setup bar
Answer: A

Q266. What action will occur to previously created programs when a new required tag is created?
A) You will be promoted to populate the required tag the next time you open the program
B) The program will have the default value for the required tag
C) The program will have no value for the required tag
D) Nothing will happen to the previously created programs
Answer: C

Q267. Which of the following is NOT considered when calculating an engagement score?
A) Open
B) Click
C) Success
D) Exhaustion
Answer: D

Q268. Before deleting an email, which must you do first?

A) Remove its content
B) Make sure it is in the Design Studio
C) Make sure its name does not match an email in use
D) Unapprove it
Answer: D

Q269. If you want to see anonymous visitors to your websites, which of the following reports would you ru
n? (Choose the best answer.)
A) Leads by Source Report
B) Web Page Activity Report
C) Leads by Web Page Report
D) Company Web Activity Report
Answer: B

Q270. A marketer wants to wait one day to send an auto-response email to a lead that filled out a form. H
owever, the email should only be sent on a business day. Which feature should the marketer use to ensur
e the email is not sent on a weekend? A) Program Schedule View
B) Date Filters
C) Advanced Wait Properties
D) Marketing Calendar
Answer: C

Q271. In SEO, which of the following describes the page optimization score?
A) The percentage of your keywords that are optimized for search on that page
B) An overall ranking of how well your page is optimized for search
C) The number of keywords divided by the amount of search results for that term
D) The ratio of keywords to optimized keywords on that particular page
Answer: B

Q272. Which of the following reports will show you conversion percentages based off a form fillout?
A) Leads by Month Report
B) Web Page Activity Report
C) Landing Page Performance Report
D) Email Link Performance Report
Answer: C

Q273. Every quarter, Marketo will automatically deactivate trigger campaigns that have not had activity fo
r:
A) One month
B) Six months
C) Three months
D) Four months
Answer: B

Q274. When a lead fills out a Marketo form, what action occurs?
A) A new lead is created or an existing lead is updated
B) A new lead and a new account are created
C) A duplicate lead is created
D) A new account is created
Answer: A

Q275. If you want to employ both an overall score and a behavior score in a smart campaign, what action
should you take?
A) Create separate program tokens
B) Create separate smart campaigns
C) Create separate flow actions
D) Create separate smart lists
Answer: C

Q276. Which of the following best describes the tentative date in the Program Schedule View?
A) A date that has not value and should be ignored
B) An entry that is used to reschedule all of the other entries in the Program
C) A placeholder for an entry that will be created later
D) An entry that represents a Smart Campaign or Email Program that will not run unless confirmed
Answer: D

Q277. Date/Time tokens can be used in Advanced Wait:

A) Batch Campaigns
B) Trigger Campaigns
C) Integrated Campaigns
D) Token Campaigns
Answer: B

Q278. Which of the following CANNOT be used to filter data for Smart Lists?
A) The number of unique web page visits.
B) Fields on a lead record.
C) Membership in a program.
D) Activities from the Activity Log in the past 90 days.
Answer: A
Q279. Which of the following is NOT a way to become a member of a program?
A) Fill out a local form
B) Attend a webinar synced with the program
C) Import into a static list in the program
D) Import into the program member tab
Answer: C

Q280. Which type of page can you set up a Landing Page redirect rule?
A) a Marketo CNAME landing page
B) a non-Marketo landing page containing Marketo Munchkin code
C) any page
D) an external hosted landing page
Answer: A

Q281. You have 3 mandatory fields that you want to always show on your form and 5 additional fields yo
u want to ask over time. If you want to have a total of 5 fields visible to the user, which option should you
choose for progressive profiling?
A) Number of blank fields = 2
B) Number of blank fields = 3
C) Number of blank fields = 5
D) Number of blank fields = 8
Answer: A

Q282. To help ensure that a landing page is optimized for SEO, a marketer has created a keyword list. W
hich landing page action should the marketer select to enter in this information?
A) Page Meta Tags
B) SEO Settings
C) Override Template Behavior
D) SEO Details
Answer: A

Q283. What type of data will you find in a lead’s activity log?
A) The activity type and the campaign responsible for the activity.
B) The user who initiated the activity.
C) Data pertaining to a deleted lead.
D) Any MLM reports that track the activity
Answer: A

Q284. Which tab on the lead detail page will you find information from a CRM account field?
A) SFDC custom fields
B) Company information
C) Lead information
D) Opportunity information
Answer: B

Q285. When importing a list, which fields can be defined by the user?
A) Acquisition Program
B) Progress Status
C) Activity Data
D) Inferred Location
Answer: A

Q286. Which of the following is an "add choice" in the send email flow step in a Marketo Campaign?
A) Random sample
B) Wait
C) Change data value
D) Remove from flow
Answer: A

Q287. Which of the following reports does NOT filter with Smart Lists?
A) Lead performance
B) Landing page performance
C) Web page activity
D) Email performance
Answer: B

Q288. The assets tab of a program allows you to:

A) view all local program assets at a glance
B) view local and global assets
C) view analytics on the program
D) create My Tokens
Answer: A

Q289. Which of the following best describes the tentative date in the Program Schedule View?
A) An entry that represents a Smart Campaign or Email Program that will not run unless confirmed
B) An entry that is used to reschedule all of the other entries in the Program
C) A placeholder for an entry that will be created later
D) A date that has no value and should be ignored
Answer: A

Q290. A marketer has a field on a form where a lead can indicate products of interest. The corresponding
field in the CRM contains product codes, but the marketer wants to display the full product names on the f
orm. What should the marketer do?
A. Use a custom Visibility Rule to change the picklist items
B. Use Mask Input to change the display value of the picklist items
C. Use a different Display Value and Stored Value in the picklist items
D. Use Progressive Profiling to change the display value of the picklist items
Answer: C

Q291. A lead has reached a specific lead score and is then marked as sales ready. Where is this indicate
d?
A. Lead Status
B. A flag in Admin
C. Email Permission
D. Lead Owner Comments
Answer: A

Q292. How would you dynamically identify leads in a specific geography within your database?
A) By using Smart Lists
B) By using Tokens
C) By using the Merge Tool
D) By using a Template
Answer: A

Q293. How can you quickly change the program status of a lead in a program?
A) Go to the Setup Tab and use the "Change Status" function
B) Go to the members Tab and use the "Change Status" function
C) Go to the Tokens Tab and use the "Change Status" Token
D) Go to the Assets Tab and use the "Change Status" Asset
Answer: B

Q294. A marketer needs to pull a list of leads whose lead status changed to MQL in the last 30 days. Whi
ch of the following features would he/she need to use?
A) Add choice
B) Advanced filters
C) Cached list
D) Add constraint
Answer: D

Q295. How does Marketo track lead activity on webpages?

A) Acquisition status
B) Google Analytics
C) Munchkin code
D) CNAME
Answer: C

Q296. Which of the following is the correct format to import a list into Marketo?
A) MS Word mail merge
B) Native Excel file
C) Comma separated values text document
D) Tab separated values text document
Answer: C

Q297. You cannot use tokens in:

A) Flow actions
B) Smart Lists
C) Emails
D) Landing Pages
Answer: B

Q298. If you want to split up a group of leads in four randomly selected cohorts and put each group into it
s own static list, how should you do this?
A) Import List using "Random" under advanced options
B) Single Flow action: Add to List with add choice and Random Sample
C) You cannot achieve this in Marketo
D) Add to List flow step inside of a "random" type program
Answer: B

Q299. One way to de-duplicate your database is to:

A) Use the Merge Leads functionality
B) Use the remove from Flow functionality
C) Use the Delete Lead functionality
D) Use the Remove from List functionality
Answer: A

Q300. Channels are a type of asset

TRUE or FALSE
Answer: False

Q301. Deleting a list deletes leads from the database

TRUE or FALSE
Answer: False

Q302. Tracking known user activity across multiple domains is not possible
TRUE or FALSE
Answer: False, It is possible.

Q303. You can use the change data value flow action to clean up duplicate records in Marketo
TRUE or FALSE
Answer: False

Q304. You can use the change data value flow action to normalize data in your Marketo database
TRUE or FALSE
Answer: True

Q305. Leads can become a member of a program through a form fill out
TRUE or FALSE
Answer: True

Q306. Leads can become a member of a program through a static list upload in a program.
TRUE or FALSE
Answer: False

Q307. When merging records, the lead with the earliest created date will remain
TRUE or FALSE
Answer: False, lead who the user select first will remain, all subsequent selected leads merge into the first
selected record.

Q308. Smart list qualification is not visible in the lead’s activity log.
TRUE or FALSE
Answer: True
Q309. An anchor entry is used as the primary event date you use for planning.
TRUE or FALSE
Answer: True, anchor entry is like pivot where all the other entries will refer to anchor entry date for their r
espective data updates. For example - You have an event with invite, reminder and thank you emails. An
d you make invite as an anchor entry, then you know what will happen next? Reminders and thank you e
mail will reschedule to new date automatically by taking invite email send date as a reference.

Q310. An administrator has the ability to change the Language in a Marketo instance
TRUE or FALSE
Answer: True

Q311. A marketing manager has some leads in the database that have not opened emails in the past six
months. The marketing manager wants to reset their scores to 0. Which solution would work to reset their
score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS = 0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
D. Smart Campaign with a flow step - Add to system list "Unscored leads"
Answer: B

Q312. You have a Program with March set as the period cost. A new lead enters the Program in April. To
which period will the lead’s acquisition cost be attributed?
A) The period cost associated with the lead’s acquisition Program
B) The lead’s acquisition cost will not be accounted for
C) March
D) April
Answer: C

Q313. Marketo Landing pages are hosted

A) In your domain
B) On your website
C) On Marketo servers
D) On your hosting service
Answer: C

Q314. A marketer only wants to ask US leads for their state on a form, which functionality should he/she u
se?
A) Hidden field
B) Conditional formatting
C) Field tests
D) Visibility rules
Answer: D

Q315. Where in Marketo do you define Segments that can be used in emails?
A) Lead Database
B) Personalization Center
C) Email Editor
D) Design Studio
Answer: A

Q316. What is a prerequisite for using dynamic content?

a. Emails are active
b. An approved snippet
c. An approved segmentation
d. Activity log tracking is active
Answer: C

Q317. Which of the following are valid type of tokens? (Choose all that apply)
a. Calendar file
b. Date
c. Text
d. Score
Answer: a, b, c, d. By the way they are all the data types of token, not the token types.

Q318. You can use tokens in which of the following? (Choose all that apply)
a. Flow actions
b. Smart lists
c. Emails
d. Landing pages
Answer: a, c, d

Q319. Which type of token would you use if you wanted to populate the current date in an email?
a. Program token
b. Personalization token
c. System token
Answer: C

Q320. In which of the following situations would you use dynamic content instead of a token? (Choose all
that apply)
a. Multiple languages in an email
b. Adding the person’s first name in the email
c. Using a regional unsubscribe footer
d. Display different images for each person’s industry
e. Including the person’s account manager’s contact information
Answer: a, c, d, e

Q321. True or false: You can make both landing pages and emails dynamic.
Answer: True

Q322. True or false: A lead can belong to more than one segment within a segmentation.
Answer: False, Lead can belong to more than one segmentation but not to multiple segments within the s
egmentation.
Q323. Which of the following is not a commonly used segmentation?
a. Industry
b. Language
c. Product Interests
d. Region
Answer: C

Q324. Which of the following types of assets can be made dynamic? (Choose all that apply)
a. Emails
b. Landing Pages
c. Snippets
d. Forms
e. Images
Answer: a, b, c

Q325. You have a segmentation for Industry with three segments

(priority 1: Healthcare,
priority 2: Government,
priority 3: Education). One person you are emailing does not have an Industry populated. Which content
version will they see?
a. Healthcare
b. Government
c. Education
d. Default
Answer: d

Q326. Snippets can be used in which of the following assets? (Choose all that apply)
a. Forms
b. Landing Pages
c. Emails
d. Images
Answer: b, c

Q327. Which of the following is a good use of a static snippet?

a. Regional address footer
b. Business unit-specific unsubscribe information
c. Privacy policy language
d. Regional social media links
Answer: C

Q328. How can you determine which leads filled out the form on a specific landing page?
a. Create a Landing Page Performance Report
b. Create a form submission list in the Design Studio
c. Create a smart list using the filter ’Filled out form’ with the constraint of ’Web page’
d. Create a smart list using the filter ’Visited Web Page’ with the constraint of ’Form = true"
Answer: C

Q329. When should custom columns be added to a lead report?

a. To display anonymous visitors in a Web Page Activity report
b. To change the Lead Created At time frame to show results for the fiscal year
c. To review email statistics on number delivered, number bounced, and open rates
d. To show how leads that were created this year have progressed through the lifecycle
Answer: D

Q330. What is the reporting impact of selecting an acquisition program when importing a list?
a. Selecting an acquisition program is required for using the Success Path Analyzer
b. The acquisition program is required to show program success in the Email Performance report
c. The acquisition program is required to show the number and percent of new names in the Program Perf
ormance report
d. The Lead Performance report uses an acquisition program to show how successful each program is at
generating new leads
Answer: C

Q331. You want to analyze marketing’s overall lead generation efforts to grow the database over the past
three years. Which report type should you run?
a. Program Analyzer
b. Leads by Status report
c. Lead Performance report
d. Leads by Revenue Stage report
e. Opportunity Influence Analyzer
Answer: C

Q332. If you want to limit an email performance report to a specific timeframe, which section should you g
o to?
a. Report
b. Smart List
c. Setup
d. Subscriptions
Answer: C

Q333. If you want to see how many people clicked through to your landing page from an email, which rep
ort would you use?
a. Email Performance Report
b. Campaign Email Performance Report
c. Email Link Performance Report
d. Landing Page Performance Report
Answer: C

Q334. If you want to understand the performance of your nurture program, which report would you run?
a. Engagement Stream Performance
b. Program Performance
c. Email Performance
d. Campaign Performance
Answer: A

Q335. Which of the following can you view in a Program Performance report? (Choose all that apply)
a. Program rank per channel
b. Cost per success
c. Number of members
d. Number of successes
Answer: b, c, d

Q336. Which of the following are columns that you can add in an Email Performance report? (Choose all t
hat apply)
a. Hard Bounced
b. Soft Bounced
c. Unsubscribed
d. Engagement Score
e. Clicked
Answer: a, b, c, e

Q337. If you want to understand the growth of your database, which report would you look at?
a. Leads by Status
b. Leads by Revenue Stage
c. Lead Performance
d. Leads by Campaign
Answer: C

Q338. In which of the following reports can you filter with smart lists? (Choose all that apply)
a. Lead Performance
b. Landing Page Performance
c. Web Page Activity
d. Email Performance
Answer: a, c, d

Q339. True or false: In Lead Performance reports, you can group by company or lead attributes.
Answer: True

Q340. True or false: You can include program statuses in Program Performance reports for more than on
e channel.
Answer: False
Reason: we cannot include the program statuses for one channel either.

Q341. You wish to track the activity of people who visit your website. Which of the following technical setu
p steps helps you do this?
a. DKIM
b. SPF
c. Landing page CNAME
d. Branded tracking links (Email CNAME)
e. Munchkin code
Answer: E

Q342. Which of the following is not a good use case for a data management campaign?
a. Standardizing country values
b. Prevent duplicates from being created
c. Blacklisting competitors from getting emails
d. Stop emailing people who bounce multiple times
Answer: B
Reason: Marketo provides the basic duplicate prevention system. But we can’t reply on this basic preventi
on when there are multiple sources of lead creation outside the Marketo. For example - finance system, c
ustomer service, CRM etc.

Q343. For which of the following types of email messages can the operational setting be used?
a. Newsletter
b. New product announcement
c. Registration confirmation
d. Webinar invite
Answer: C

Q344. Which of the following bounces are categorized as hard bounces? (Choose all that apply)
a. Full mailbox
b. Server unavailable
c. Spam block
d. Invalid email
Answer: C, D

Q345. Which of the following is not a benefit of using Marketo forms?

a. Prevents duplicates in Marketo
b. Allows you to prepopulate data that you already have
c. Allows you to gather extra information over time instead of asking the same questions
d. Lets you have complete control over the look and feel of the form
Answer: D
Reason: Marketo forms are very basic, you should possess good CSS to beautify the look of forms.

Q346. True or false: The easiest way to display your custom fields in another language is to change the f
orm locale.
Answer: False
Reason: Multiple things are here, first you have to change form’s language instead of locale. But it will wit
h inbuilt fields. Second, you have to create custom field in local language you want. Third, just in case, if y
ou want to use single form for multiple languages, you have to use java scripting to change the field labels
automatically with help of some tokens.

Q347. Which of the following is not an option that you can choose for a follow up page after someone fills
out a form?
a. Stay on page
b. External URL
c. Landing page
d. Close window
Answer: D

Q348. Which of the following is not a way you can populate a hidden field?
a. Inferred data
b. URL parameter
c. Cookie
d. Referrer parameter
Answer: A

Q349. If you intended to ensure that leads always used the same format when entering phone numbers o
n your form, which functionality would you use?
a. Input masking
b. Hint text
c. Form validation
d. Tooltip instructions
Answer: A

Q350. Which of the following is a benefit of a global asset (located in Design Studio)?
a. Program membership is automatic
b. Acquisition is automatic
c. Can be easily cloned
d. Easier to locate
Answer: D

Q351. What information can you edit within your landing page to improve SEO? (Choose all that apply)
a. Title
b. Keywords
c. Description
d. URL
Answer: A, B, C, D

Q352. An organization wants to prevent over-emailing leads. Which functionality should they use?
a. Audit trail
b. Remove from flow
c. Email admin settings
d. Communication limits
Answer: D

Q353. How does a marketer ensure compliance with international spam laws?
a. Use a dedicated IP address
b. Implement a double opt-in process
c. Leverage the email deliverability tool
d. Configure branded links for international leads
Answer: B

Q354. It is required that US states be entered as a two digit abbreviation, but you want to display full state
names in the form picklist. Which form editor feature should you use?
a. Enable Mask Input in the field settings
b. Enable Form Prefill in the form settings c. Use Progressive Profiling in the form settings
d. Use a different value for Stored Value in the field settings Answer: D

Q355. What should be included in an email to help ensure deliverability?

a. Images
b. JavaScript
c. Text version
d. Landing page links
Answer: C

Q356. Which of the following are ways to become a member of a program? (Choose all that apply)
a. Fill out a form inside of a program
b. Import into the program member tab
c. Attend a webinar synced with the program
d. Import into a static list in the program
e. Program status flow action
Answer: A, B, C, E

Q357. Which of the following is not a way to become a member of a program?

a. Create a new lead via the iPad or Android event application
b. Fill out a form that’s located in Design Studio
c. Add a lead to a Salesforce campaign synced to a Marketo program
d. Select the acquisition program when importing into the Lead Database
Answer: B

Q358. Which of the following would be appropriate success statuses in a program? (Choose all that apply
)
a. Engaged
b. Attended
c. Sent
d. Invited
Answer: A, B

Q359. You want to track a gated piece of content on your company website for number of form fills and n
ew names. Which channel would you select?
a. Website
b. Web form
c. Default
d. Engagement
Answer: B

Q360. You want to send multiple emails to the same audience at a consistent pace and time. Which progr
am type would you select?
a. Email
b. Engagement
c. Nurture
d. Default
Answer: B

Q361. You want to send an email to individuals thanking them for stopping by at an event and asking the
m if they would like to receive emails from you. Which program type would you select?
a. Tradeshow
b. Default
c. Event
d. Webinar
Answer: C
Q362. Which of the following is the best approach for adding members to an engagement program?
a. Create a triggered smart campaign with a ’Add to Engagement Program’ flow step
b. Use transition rules in the stream
c. Import members into the program using a static list
d. Create a form in the program
Answer: A

Q363. You wish to stop sending out content to a group of individuals in an existing engagement program.
Which of the following approaches should you take?
a. Archive the content in the engagement program
b. Remove the leads from the program
c. Change the program’s cadence
d. Pause the leads in the program
Answer: D

Q364. True or false: You can use a transition rule on the first stream in an engagement program.
Answer: True

Q365. You have 2000 leads in an engagement program, 125 of which have exhausted all the content. Yo
u recently added new content into the program at the top of the only stream in the program. How many le
ads will receive the new white paper at the next cast, assuming there are no deliverability issues and no a
dditional people will be added to the program?
a. 125
b. 875
c. 2000
d. 1125
Answer: C

Q366. Which types of assets can be used in an engagement program stream?

a. Email
b. Report
c. Default program
d. Email Send program
e. Landing Page
f. Event program
Answer: A, C, F

Q367. A lead fills out a form and the marketing manager wants two actions to occur immediately: - Send t
he lead a confirmation email- Change the lead’s program status to Registered What should be done to en
sure this?
a. Set up a smart campaign with a ’Program Status is Changed’ trigger in the smart list and a ’Send Email
’ step in the flow
b. Set up a smart campaign with a ’Fills out Form’ trigger in the smart list and ’Send Email’ and ’Change D
ata Value’ steps in the flow
c. Set up a smart campaign with a ’Fills out Form’ trigger in the smart list and a ’Send Email’ and ’Change
Program Status’ step in the flow
d. Set up a smart campaign with a ’Fills out Form’ trigger in the smart list and a ’Send Alert’ and ’Change
Program Status’ step in the flow
Answer: C
Q368. What is the difference between segmentations and smart lists?
a. A lead can exist in multiple segments but not in multiple smart lists
b. Smart lists can be used in smart campaigns while segmentations cannot
c. Segmentations can be used to create dynamic content while smart lists cannot
d. Smart lists can be used as a filter option when creating an email program while segmentations cannot
e. Smart lists are not mutually exclusive but segments are
Answer: C

Q369. What types of content can be added to an engagement program? (Choose all that apply)
a. Emails
b. Landing pages
c. Email programs
d. Events
Answer: A, D

Q370. Which of the following program types would you use if creating a new channel for lead nurture?
a. Default
b. Event
c. Engagement
d. Email
Answer: C

Q371. True or false: The only difference between an event program and a default program is the ability to
set a start and end date.
Answer: False
Reason: There is no such start and end date, however we can schedule an event program in Marketing c
alendar.

Q372. Which type of A/B test would you not run if you want to improve your open rates?
a. Subject line
b. Date/time
c. From address
d. Whole email
Answer: D
Reason: This is something people do after someone opens the email.

Q373. True or false: You may only use open rate, click rate, or engagement score as the criteria for select
ing a winner in an A/B test.
Answer: False
Reason: If we go by word, it’s not open rate, it is only the number of opens, and not a click rate here, it’s o
nly the number of clicks. So basically we do the AB testing on opens, clicks, click to open rate, Engageme
nt and customer conversion.

Q374. Which of the following webinar partners does Marketo not integrate with?
a. Cvent
b. GoToWebinar
c. Brightalk
d. Adobe Connect
e. ON24
f. ReadyTalk
g. Webex
Answer: Earlier it was Cvent but now it became the launchpoint partner. So the answer is NO one.

Q375. Which of the following functionality is not part of the webinar integration with Marketo?
a. Push registrants from Marketo to the webinar provider
b. Push attendees from the webinar provider to Marketo
c. Share survey results from the webinar provider with Marketo
d. Use a custom webinar login URL token in your follow-up emails and calendar invites
Answer: C

Q376. Which of the following is not a feature of the iPad/Android event check-in application?
a. Send out follow-up emails
b. Register new attendees onsite
c. Check in attendees onsite
d. View registered individuals
Answer: A

Q377. You would like to run a data management campaign whenever a lead’s country value is populated i
n the database, so you can standardize the format. Which of the following triggers and filters is the best c
hoice to accomplish this?
a. Data Value Changes trigger with a constraint on Country
b. Lead is Created trigger with a filter for Country
c. Data Values Changes trigger with a constraint on Country and Lead is Created Trigger
d. Lead is Created trigger, Data Value Changes trigger with a constraint on Country and a filter for Countr
y
Answer: D

Q378. You wish to run a campaign on all inactive leads. Which of the following types of campaigns is the
most appropriate choice?
a. Triggered smart campaign
b. Batch smart campaign
c. Requested campaign
d. Sales Insight campaign
Answer: B

Q379. True or false: an individual in California with a lead score of 49 and a status of SQL would qualify f
or this campaign.
Answer: False
Reason: Lead score is 49 which is less than 50.

Q380. True or false: Advanced filters in a smart list apply to both triggers and filters.
Answer: False
Reason: Advance filter rule logic applies to batch campaigns only.

Q381. Which smart campaign trigger would you use if you wanted to send out an email to individuals who
 registered for a white paper?
a. Program Status is Changed
b. Filled Out Form
c. Send Email
d. Lead is Created
Answer: B

Q382. Which of the following is not an example of a flow step?

a. Change Program Status
b. Send Email
c. Add to SFDC Campaign d. Wait
e. Visits Web page
Answer: E

Q383. You have a triggered campaign that is supposed to send out an email to someone who fills out a fo
rm. You wish to ensure that this email goes out during the work week. Which features should you use?
a. Duration wait step
b. Date wait step
c. Date token wait step
d. Campaign scheduling
Answer: A
Reason: In duration wait step, you can define duration in seconds, mins, hours, weeks, days. Whereas in
date, you have to put specific date, which may work in batch campaign but not in triggers.

Q384. Which of the following are use cases for using request campaign? (Choose all that apply)
a. Creating a campaign for sales to use from within Sales Insight
b. Triggering a campaign using an external system via the API
c. Adding members to an engagement program d. Alerting someone to follow up on a sales lead
Answer: A, B

Q385. True or false: When you add choices in a flow step, the order of the choices does not matter.
Answer: False, it follows the order in sequence from top to bottom.

Q386. Which situation is appropriate for resetting a customer’s score to O according to Marketo’s Lead S
coring Guide?
a. A customer clicks an email and visits a site but has not purchased yet
b. A customer visits a site seven days in a row but has not purchased yet
c. A customer places items in the cart and visits the checkout page but does not purchase for two days
d. A customer purchased one year ago but has not visited a site in six months or opened an email in one
year
Answer: D

Q387. Which two Marketo features allow marketing to pass information on a lead’s behavior to a CRM sy
stem? (Choose two)
a. Synced data fields
b. System smart lists
c. Marketo Sales Insight
d. Segmentation membership
e. Lead performance report
Answer: A, C

Q388. True or false: In general, you should only give leads points for a particular demographic score once
.
Answer: True

Q389. You wish to change someone’s score when they are not actively engaging with content anymore.
Which type of scoring should you use?
a. Behavioral scoring
b. Negative scoring
c. Demographic scoring
d. Account scoring
Answer: B

Q390. True or false: To make it easier to make changes to scoring programs in the future, you can store y
our score values in tokens.
Answer: True

Q391. Which of the following field types allow for you to do basic math?
a. Score
b. Number
c. Formula
d. Boolean
Answer: A

Q392. Which of the following are recommended ways of alerting sales when they have a new lead to follo
w up on? (choose all that apply)
a. Send an email
b. Send an alert
c. Create a task
d. Update a field
Answer: B, C

Q393. A lead has reached a specific lead score and is then marked as sales ready. Where is this indicate
d?
a. Lead Status
b. A flag in Admin
c. Email Permission
d. Lead Owner Comments
Answer: A

Q394. You wish to stop sending out content to a group of individuals in an existing engagement program.
Which would be the best option?
a. Archive the content in the engagement program
b. Remove the leads from the program
c. Change the program’s cadence
d. Pause the leads in the program
Answer: D
Q395. You are trying to build a smart list to target companies in Retail but your data is not standardized.
What filter should you use?
a. Company Name equals Retail
b. Industry Equals Finance
c. Industry Contains Retail
d. Find a list of the top companies in retail and match to your database
Answer: C

Q396. Select the reasons you would use a smart list over a static list? (Check all that apply)
a. A smart list will show you the most current list of leads based on your filters
b. A smart list will show you a fixed list of leads that will not change to protect against data issues
c. You can manually add leads to a smart list to have control over the list
d. You can add filters to a smart list
Answer: A, D

Q397. You have duplicates in a list for an email send and have just sent the email. What would have happ
ened?
a. Marketo sent the email to all the duplicates so some people got the email more than once
b. Marketo didn’t send to any of the duplicates so some people didn’t receive the email
c. Marketo emailed only one of the duplicates and chose it at random
d. Marketo emailed the duplicate that was updated most recently
Answer: D

Q398. Which of the following is true about choices in flow steps:

a. A lead will run through the choice at random.
b. They only change the results if there are conflicts in data
c. Are prioritzed in top to bottom order until a lead qualifies for the filter
Answer: C

Q399. You are setting up Demographic scoring and would like to add 25 points if lead’s company is a he
althcare company. Which flow step would you use?
a. Change data value +25
b. Change score =25
c. Change score +25
d. Change score = 0, then Change Score +25
Answer: C

Q400. Sales has asked that when they recycle a lead the lead’s behavior score is reset to 0. Which flow s
tep would you use?
a. Change score -25
b. Change Score =0
c. Change Score -Total score
d. Change Data Value to =0
Answer: B

Q401. Which of the following are steps that you could put in the flow of a smart campaign? (Check all that
apply)
a. Change Program Status
b. Send Email
c. Clicks Link in Email
d. Wait
e. Visits Web page
Answer: A, B, D

Q402. If a lead has a behavior score in Marketo, what would allow you to see that behavior score in Sale
sforce? (Choose two)
a. Synced behavior score field
b. Revenue Cycle Explorer
c. Marketo Sales Insight
d. Segmentation membership
e. Marketo Score App
Answer: A, C