Connexions module: m12649 1

Company Profile Template ∗

Patrick Frantz
This work is produced by The Connexions Project and licensed under the
Creative Commons Attribution License †

Abstract
Company proles template for INNOVATE 2005 conference.

1 Prole of (Company Name)

Write a brief paragraph here that briey describes the company, its history, the sector in which it operates,
the products it makes, etc. . . Good sources of information to use are the company website, WetFeet1 ,
Businessweek2 , and other nancial web sites.

2 Company Details
2.1 Location

• List the headquarters;

• And any major branch oces;

2.2 Financial Facts

• Most recent revenues;

• Most recent prots;
• Historical growth in revenues and prots (most recent 3-5 years);
• How does the company compare to others in its sector?

2.3 Personnel

• How many employees does the company have?

3 Questions
Please research and discuss the following:
∗ Version 1.1: Feb 13, 2005 10:27 pm US/Central
† http://creativecommons.org/licenses/by/2.0/
1 http://www.wetfeet.com/
2 http://www.businessweek.com/

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Connexions module: m12649 2

3.1 Competitiveness

How does the company compare to its main competitors? Consider both domestic and local markets.

3.2 Overcoming Obstacles

What obstacles does the company face in its sector, and does the company have any innovative approaches
to overcoming them.

3.3 Leadership

Research and describe a time in which the company faced a major crisis that threatened its business. How
did the company address and overcome this situation?

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