TOSHI

BAVI
RALCOMPETI
ION

I
MAGI NE
Apla
c ewher
eever
yexperimentisal
lowed
andathingc
all
ed‘
badidea’doesnotexi
st
.
Fi
nal
lyyoucanunl
eas
hy ourcreat
ivi
ty.
.

DREAM
Havey
ouev erdreamedabout y
ing?
Nowit
’spossi
ble
...
youca
nev ensendyour
f
ri
endrightt
othes ky
!

GORIGHT
Ourli
ft
sdonotgoei
therupordown.
.
.
Theyal
waysgori
ght
.Weird?
Ther
eismuchmoretobes een.
.
.
AI
M

Wedowantt
ocreat
eanindependentwebs
it
e
pl
atf
orm(
wanna
lif
t.
net
)that
:

1.Wi
ll
intr
iguepeopl
e,t
ell
them not
hinga
boutT
oshi
-
baatrstglanc
e..
.

2.Giv
et hem maxi
mum funtha
tcanbesha
redwith
thei
rfr
iends-‘
sendyourf
ri
endri
ghtt
othesky’
fac
il
it
y.

3.Att
heendoftheexperi
enceuserwi
llberedi
rect
ed
tot
hepagewhere na
llytheToshi
babrandandt he
i
nnova
tiv
e‘noba
didea’approac
hisrev
ea l
ed.

Pl
eases
eet
he‘GreatPoc
kets
’campaignf
rom
Noki
aasar
efer
encetoourapproac
h.

ht
tp:
//
arc
hiv
e.per
hans
son.
com/
nok
ia/
grea
tpoc
ket
s/
HOW (
par
t1)

Wewa nttoc r
eateani
nter
acti
vemovi
einwhi c
huserc
an
exper
ienceenteri uni
nga‘ quehiddencreat
ivesc
ienc
e
hub’t
hroughonoft hr
eeli
fts(
acc
esst
hroughthewebsi
te
wannalif
t.net)
.

Everythingi
ss eenf r
om aFir
stPersonPerspective
.
Byc l
icki
ngononeoft hr
eelif
tstheusergotooneof
them. Theli
ftshut sdownandwer eal
izet
ha ttherei
sjus
t
onebut ton-‘arrowst otheright’
.Wes eetheha ndpu-
shingthebut tona ndtheli
ftstar
tstomov eright,i
tgoes
throughawhi tetunnelandstopsa tt
hedestinati
onpoint.

T
hedooropens
.

Wes eeapla cef ul

lofyoungpeopl eall
dress
edinwhite,
playi
nga r
oundwi thcrazyit
ems(hugec ucumberscon-
nectedwithwi res,
largeplast
icbottl
es,r
edpara
chute
str
etchedont he ooret c.)
.Ever
ythingismadeof
sty
rofoam.S hapesa ndredcolouraccentss
uggests
Toshibabrandinas ubtlewa y.
HOW (
par
t2)

Thema i
ngoa lfortheuserent
eri
ngthisplaceist
o
‘
sendhi s/
herfriendrighttothesky’
. Soba s
ica
llyi
nthe
centeri
nfrontoftheuser(ar
oundthes c
ienti
stsand
f
unnyi t
ems )t
hereisapersondres
sedinaf unnydisgui
se
withaplasti
cpropell
ermountedtohisbody .

Therear
e3it
emstochoos
e,2oft
hem a
ffectt
hefr
iendin
afunnywaybutj
ustonec
ansendhi
m/hert
othesky.

S
oforexampl ei
ftheus
erchoosethec uc
umber-we
l
aunchamov iewhereyoungsci
enti
st
spl ugabigwir
eto
t
hegiantcucumbertha
tgivest
hepowert opr
opel
lert
hat
s
tart
stospingand nal
lyourfr
iend iesaway.
HOW (
par
t3)

Thi
sisthewaytoshowthebasi
csofscienceinaf
unny
way..
.(
fore
xample;t
her
eisanelectr
ici
tyincoupl
eof
Cucumbersconnect
edt
ogether
. )

Therewardf
orsendi
ngafriendtotheskyi
srat
hersur
-
pri
si
nga ndunexpec
tedasnowt heuseri
sinhisf
ri
end
previ
ousposi
ti
onwa i
ti
ngforsomeoneenteri
ngthe
room.

T
hisappr
oachcrea
tesagreatoppor
tuni
tyf
orspr
e-
a
dingthevi
ral
viaemail
.
..us
erseest
hemessage

‘
Congr
atul
ations!Y
oupassed!
Askyourfr
iendt
o
s
endyourighttotheskybysi
mplysendi
nghimthe
i
nvi
tat
ion.
Emai lbox.
’

Wea resuretha
tthebuil
tenvi
ronmenta ndt
hewhol e
s
ituati
onwi l
lbefunnyenoughsouserswil
lwantto
s
pr ea
dt heworldandsharet
hea c
cesstothi
sexper
ien-
cewithfri
ends.
HOW (
par
t4)

Webel i
evet hatpresenti
ngT os
hibabrandf r
om thebe-
ginni
ngisaba dideaforvira
l.F
irstofa
llwewa ntthe
usertobeint r
igued,andthenofferhi m agreatf
una nd
attheendr evealtheToshibabrand.Fi
nishedexperi
en-
ceisagreatmomentt or
edirectusert
othededic at
ed
Toshi
bas ubpa ge.

OntheToshi
bas ubpageus erwil
lndtheexplanat
ion
aboutwhatheisexperiencedcompa
ringt
ot he‘l
e-
adi
nginnovat
ion’approach.

S
owec
ans
tar
tli
ket
his
..
.

‘Youmi ghtknowt hatweinventedwor l

d'sfast
est
elevatorthatpushestheli
mi t
softechnologybut
surelythisi
sthe r stt
imeyou’veexperi
enc edour
newel evatorthatmovesrightandcreati
vehub
wher etheinnovationstar
ts.
..
‘

et
c.
..
VI
RALS(
par
t1)

Acc
esst
ot hewebs
it
ewill
bespr
eadthroughacoupl
eof
abs
urdi
ntrigui
ngv
ira
lsa
lway
sshootf
rom the r
stper
son
per
spec
tiv
e .

VI
RAL1

Weseeac l
osedlif
tinthedis
tance,onourri
ght
s
ideyoungpeopl eal
ldress
edinwhi t
edoing
s
omec rea
tiveexperi
ments.Wel ookupands ee
t
hatabigplast
icpropell
eraboveourheadtha t
s
tart
stospinaroundandwes l
owlygoup.

Whi
teboa
rdwi
thar
edmes
sage

‘
Wannal
if
t?’

www.
wanna
li
ft
.net
VI
RALS(
par
t2)

Acc
esst
ot hewebs
it
ewill
bespr
eadthroughacoupl
eof
abs
urdi
ntrigui
ngv
ira
lsa
lway
sshootf
rom the r
stper
son
per
spec
tiv
e .

VI
RAL2

Wes eethreelif
tsi
nf r
ontofus .
Oneofthem
openswi t
hawel c
omi ngsound.Wegoinside,
theli
ftshuts,
lookingdownwes eether
eisjusta
‘
gor ight’but
ton( l
eadinginnovat
ionar
rows )
,
wes eeourha ndspushingt hebut
ton,t
helif
t
sta
rtstomov eright.

Whi
teboa
rdwi
thar
edmes
sage

‘
Wannal
if
t?’

www.
wanna
li
ft
.net
VI
RALS(
par
t3)

Acc
esst
ot hewebs
it
ewill
bespr
eadthroughacoupl
eof
abs
urdi
ntrigui
ngv
ira
lsa
lway
sshootf
rom the r
stper
son
per
spec
tiv
e .

VI
RAL3

Asthel i
ft
’sdooropensweseethei nsi
deofa‘
hiddenc r
eati
vehub’ful
lofyoungpeopl eal
l
dressedinwhiteplayi
ngwithdifferenti
tems,
thereisapersoninfr
ontofusinawhi tedi
sgu-
i
s ewithaplasti
cpropel
lera
bov ethehead.

Whi
teboa
rdwi
thar
edmes
sage

‘
Wannal
if
t?’

www.
wanna
li
ft
.net
VI
RALS(
par
t4)

I
ft heca mpaignissucces
s ful
wec anconsiderlaun-
chingadedi catedwebs i
teony outubesoitc a
nha vea l
l
oft hefunct
iona l
i
tythattheF l
ashtechnol
ogypr ov i
des
toena bleuser’
schoices.
T hefactt
hatthey outube
videoisfull
yinteract
ivecantotall
ysurpri
setheus er.

S
imi
l
artotheTippe
x‘Shootthebear
’ca
mpa i
gnwher
e
t
hes
urpri
sefa
ctorwasachievedi
nagreatway.
I
NSPI
RATI
ONS/
REFERENCES(
par
t1)

Hereisaref
erenc
ewebs
it
etha
tca
nma
keourv
isi
on
cl
earert
oy ou.

GreatPocketsCampai
gnbyNoki
a
ht
tp:/
/ar
chive
.perha
nss
on.
com/
noki
a/gr
eat
poc
ket
s/

Arealproofthatt
hei ndependentwebpl a
tformc anin-
t
riguepeople,tel
lthem alotaboutaproduc torserv
ice
i
nas ublte
,funnywa y.‘
GreatPocket
s’wasarea l
l
ys uc-
cessf
ull
campa i
gnc oupleyearsago.

Bel
owa r
ephot
orefer
encest
othe‘
unique,cr
eat
ive
hub’wewantt
ocreat
einour l
mschoolst
udiof
aci
l
iti
es.

Asment i
onedear
li
erthesea
rejustr
efer
encesmai
nlyt
o
thest
yrofoa
ma sourma i
nma t
eri
alt
obuildupthe
spac
e.

T
hes t
yrofoa
m wi
llbesha
pedi
nma nydifferents
ize
a
rrowsfrom t
he‘
l
ea di
ngi
nnov
ati
on’s
tra
pline.
I
NSPI
RATI
ONS/
REFERENCES(
par
t2)

Ref
erenc
est
othepr
oduc
tiondes
igns
tyl
e.
I
NSPI
RATI
ONS/
REFERENCES(
par
t2)

Ref
erenc
est
othepr
oduc
tiondes
igns
tyl
e.