TITLE:

Importance and Preparation of

Marketing Plan
What is a Marketing Plan?

A marketing plan is a written document that details the

necessary actions to achieve one or more marketing
objectives.

IMPORTANCE :
 To find out where you are

 To know where you’re going

 How to get there

SUPER - E
Be healthy, Be pure, Be natural
Components of Marketing Plan

 Mission Statement
 Executive Summary
 Objectives
 Benifits
 Market Analysis
 Marketing Strategies
 Implementation Plan
 Evaluation Methods
MISSION STATEMENT

•To refresh the world…

•To inspire moments of

optimism and happiness…

•To create value and make a

difference…
 ‘SUPER-E’
EXECUTIVE SUMMARY
An overview

‘Supper-E’ are nutritious

beverages that can play an
important role in a healthy diet
because they offer great taste
and a variety of nutrients found
naturally in fruits.
first time in pomegranate
flavor.
OBJECTIVES:

 To meet consumer satisfaction.

 To provide profit to shareholders and

increase market share.

 Providing high quality product.

 BENEFITS…..

1.Reduces the risk factor for several chronic

diseases.

2.Havelower risk of obesity & metabolic

syndrome. E.g. heart disease
MARKET ANALYSIS

 Internal Business Environment

 External Business Environment

Marketing Strategies

 Selecting Target Market

 Developing The Marketing Mix.

Developing The Marketing Mix.
Super E Product :
‘SUPER–E’ AS A HEALTH
DRINK

‘Supper-E’ juices can be termed

as health drinks because these
are:
 All natural.
 No sugar added.
 Fat free.
 Rich in vitamins, minerals &
nutrients that contribute to
good health.
 COMBO-PACK
Super-E Fruit Juice – Packet of 5 bottles Set
Features:

1.Excellent fruit juice.

2.Available in 5 delicious flavors.

3.Full of Vitamins in it and beneficial to drinkers'

health.
4.You will rejoice with this juice !!.

5.Packet of 5 bottles set each of bottle 328 ml.

Super E Price :
 Pricing is a big part of the
marketing mix. Choosing the
right price and the right
pricing strategy is crucial to
the marketing process.
 The price of the product is
decided keeping many things
in mind.
 These things include factors
like cost incurred on the
product, target market,
competitors, consumer
buying capacity etc.

1.2 lit bottle for worth Rs 58/-

Super E Place :
• “the market place”
• Decisions with respect to distribution
channel
• Depending on the nature of the product
• spread worldwide

• Malls
• Retails Shops
• Medical Shops
• Hotels
• Cafitaria
Super E Promotion :

 Advertising
 Personal selling

 Sales promotion

 Publicity and public relations

Implementation Plan

 On-time accomplishment of demand.

 Attractive promotions

 Efficient distribution
Evaluation Methods

 Sales Analysis

 Market-share Analysis

 Marketing Profitability Analysis