SEO TIPS

1. Add a blog
2. Add Google Analytics to each page
3. Reduce code bloat

Google’s spiders are on the lookout for unique content, and JavaScript and CSS in the HTML
code make it harder for them to find it. For example, you should already know that all scripts
and CSS files should be added as external files to reduce the time it takes for search engine
spiders to find the actual content as well as reducing the code-to-content ratio.

Make each page unique

Use meta description tags

Remove repetitive wording from the website layout

Add footer links to every page

Linking between web pages using plain text links, with the target SEO keywords in the anchor text, can
provide a significant boost to your clients’ SEO rankings. The problem is that most good website designs
use graphical, JavaScript or Flash navigation that don’t use anchor text. If this is the case, you can use
footer links to link between your pages, with the keywords you want to rank for within the anchor text
of the links.

Create a separate web page for each keyword or keyword phrase

The best way for a website to rank for a particular keyword phrase is to create a web page targeted to
that phrase with the keywords in the <title> tag, <meta> description tags, <h1>, body copy and URL.
This means that it is critically important to create a separate web page for each product or service that
the client sells, as well as category pages if they are needed. A dedicated page for each product or
service will also ensure a good user experience as they will land directly on this page from the search
engine results, making it much easier for them to buy online or submit a form for more information.

Use keyword rich title tags on each page