ART & GRAPHIC

PRODUCTS
The name Faber-Castell is synonymous with top-quality artists’ products in over 100
countries.

The market for artists’ materials in India can be divided into:

• ‘dry’ colouring, e.g. colour pencils ,charcoal, pastel crayons
• ‘wet’ colouring, e.g. oil painting, acrylic, watercolours cakes and pencils

Art & Graphic Market in India

Percentage
Dry Colours
contribution 10%
-Acrylic colours: 60% Water Colours
-Oil Colours: 20% 10%
-Water Colours: 10% Acrylic colours
Oil Colours
-Dry Colours: 10% Acrylic colours
60% Water Colours
Oil Colours Dry Colours
20%
 FABER-CASTELL - COMPANION FOR LIFE

ART & GRAPHIC: high-quality artists‘

materials for professional artists

CREATIVE STUDIO: a range for creative

hobbies, handicraft, and art lessons, with
strategic importance in future

PLAYING & LEARNING : As world of

PLAYING&LEARNING
creative colouring for children aged 3-12
PRODUCT RANGE AND TARGET CONSUMERS

PRODUCT TARGET CONS UMERS

1.Dry Colours(dry 1. Professional Artists

pastels, colour pencils) 2. Amateaurs
2. Wet Colours(Water 3. Fashion Design
soluble colour pencils, Students
premium poster colours) 4. Fine Art Students
3.Oil Colours 5. Commercial Artist
4.Acrylic colours Others: [a] Architects&
Interior Designers
[b] Hobbyists
Growth Rate of the
MARKET SIZE Category

70 crores 40%
 KEY SEGMENTS IN INDIA

•Students of International schools

•Design schools
•Fashion Design Institutes
•Gifting
TARGET GROUPS
 ART & GRAPHIC CREATIVE STUDIO

Target group: Target group:

professional artists, designers, hobby artists, students, people interested
architects in decoration and handcrafts
DISTRIBUTION CHANNELS
Distributor (caters to small& medium size art (Focus is on Craft chains and Mass Modern Trade
shops, stationery counters) market chains with Art/Craft Section
Toy Stores, Museum/gift/book stores
e.g Landmark, Crosswords,Timeout, Depots)

(A traditional art& graphic

counter who caters
to set customer base of
Dealer professional artists and
Dealer
students)

Consumer Consumer Consumer

PROMOTIONS
 MARKETING SUPPORT MATERIAL

• Catalogues
• Dispensers for Pitt Pens
• Training Presentation for the Sales Force