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Decision of Profit Center

YES BANK

Prepared by:-
Ashwin (Facility Group)
Avinash ( Top Management)
Harsh (Human Resource)
Hitesh (Sales)
Sheel (Auditor)
Vivek ( Operations)
YES BANK
4 Branch Mumbai Chennai Delhi Kolkata
Phase Wise Tier – 1 Tier – 2 Tier – 3
Expansion 6 12 12
Operations : CASA + Loan Portfolio (Home, Educational, etc)

EXP/Revenue Top Sales Operation HR Facility /


Management Legal
Expenses Salaries Conveyance, CRR, Admin, Training & Liasoning,
Marketing, Salaries Recruitment, Salaries
Salaries Salaries
Revenues Loans SLR, Other
Sanctioned, Incomes
CASA Sales,
Processing
Fees.
Profit Center Strategy for
YES BANK
LEVEL WISE Strategy

For Top Management Phase Wise Expansion as a


Effectiveness Profit Center

For Day to Day Effectiveness Branch Wise P.C

For Monthly State Wise P.C

For Quarterly Region Wise P.C


Analysis of strategy
Strategy Advantages Disadvantages
Phase Wise Expansion Measurement of Top Complex process to
as a Profit Center Level Strategy decide various
effectiveness, Level parameters for
Playing Field for comparison
Branches based on their
evolution
Branch Wise P.C Flexibility, Complexity, Less Control
Decentralization, Cost of Top Management
Consciousness
State/Region Wise P.C Less Complex, Better Less control on
Control Competitive
Performance,

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