Simply brainstorm a new

milestones
Thach.NP
SYSTEM & BUSINESS INTELLIGENT | Previous starting point
On-field execution Collection & Processing Reporting & Analytics
Automatic Tableau Dashboard
Compliance -Daily Business Review – Dashboard
Geo-fencing implemented -Daily Partners Review – Dashboard
Field display tracking -Monthly analysis Dashboard
-RTM - Dashboard

SFA – Revamp Alert & Highlight

Introduce new selling process for maximize order Centralization -Early Sales Push
– Must sell & Replenishment & Processing -Workforce Performance
-Incentive & Payroll
On-Field display compliance -Investment efficiency

First Expired-First Out

Supporting tools
Kaizala implementation

Data warehouse

APAC | Vietnam | Sales 2

BUSINESS INTELIGENT & SYSTEM – ROADMAP

Thank you KHANH for

completing a journey 3
 How to Reach to
Customer

Change
to Win
Team Approach
Lift-up Internal
&
Capability
Communication
 How to Reach to
Customer

Change
to Win
Team Approach
Lift-up Internal
&
Capability
Communication
From Hierarchy to Lego Plugin
 How to Reach to
Customer

Change
to Win
Team Approach
Lift-up Internal
&
Capability
Communication
 Cái công ty cần…
Chuyên môn Chuyên môn
Cơ bản Nâng cao và hybrid

Tiếng Anh

Nói chuyện
Giao Tiếp
trước đám đông

Xử lý Quản lý
vấn đề thời gian

Quản lý
Ra quyết định
công việc

Leadership
 Cái công ty cần…
Chuyên môn Chuyên môn
Cơ bản Nâng cao và hybrid

Tiếng Anh

Nói chuyện
Giao Tiếp
trước đám đông

Xử lý Quản lý
vấn đề thời gian

Quản lý
Ra quyết định
công việc

Leadership
 Quản lý
Ra quyết định
công việc
 How to
Approach
Customer

Change
to Win
Team Approach
Lift-up Internal
&
Capability
Communication
 What is next ?
Thach.NP
Data as a Service ( DaaS) in Data Driven Culture
System – System as a service BACK TO BASIC on
Continuously Improvement
Automation, RPA, ( Currently user think only on BI – Report automation )
Revamp system knowledge to be Product Owner + Business Analysis
MDM Strengthen & Reinforce Drive / Lead / Create
Demand / User

BI – Data as a Service Own / Act / Have

Product Knowledge /
Turn Report into another milestone as MOBILITY ( Mobile Report) System/ Process
Turn Analytics into more Insights ( More data link, more framework to analyze)
Self-Service to provide flexibility and remove bottle-neck at data point

Engagement – Lift up Organization Capability

Change Management on Digital Transformation
Get Used to System as a Service / Data as a Service Value-Added to
Value up internal team member by cross-capability provided Internal Team member /
Sales Org / KCV Org
SYSTEM - Digital BI Analytics

• GT – Newspage • GT : Daily / MBR

• MT – Stay-In-Front • MT : Daily / MBR
• EC – BrandIQ • EC : Daily / MBR
• Omni : Retailer • Omni : Channel across, Nielsen, provinces,
Biz insights
• Others : to be outsources or helpdesk and • Others : to build Analytic Team for further
standby until “Chuyển đổi nhận thức” Insights & Actions

Master Data Management / Refining Data Model

Keep Expand Standby Improving

SYSTEM - Digital BI Analytics
Standby : Expand :
RTM : e-learning Analytic Framework : có nhiều
SE : LacViet, Edoc, E-travel, framework và cũng standby để
thay đổi tư duy : RFM, Cohorts,
Back Office : E-approval, SAP OTC, PVM/RGM, NielsenIQ Mix (MSL) ,
RPA, BPM (Business process), Cell-Approach

Improving : hiện tại mình đã vận hành được, song mình cần liên tục cải tiến để phát huy kết quả vượt bật

Outsources : các việc routine, RPA chưa áp dụng, follow, không provide value để mỗi Team Member có
một core value nhất định và dễ phát triển, có thời gian improve, leverage time cho bản than tốt hơn

Keep Expand Standby Improving

Another journey is coming…

2025
2024
TBD in 2022
2023
TBD in 2022
TBD in 2022
Thank you
 Current Analytic Framwork

• RFM analysis : Outlet Retailer Behavior -> How to track CTA ( Frequency, Dropsize -> Under/Over and win them back), by Cat
RFM analysis is a marketing technique used to quantitatively rank and group customers based on the recency, frequency and monetary total of their recent transactions to identify the best
customers and perform targeted marketing campaigns. The system assigns each customer numerical scores based on these factors to provide an objective analysis. RFM analysis is based on the
marketing adage that "80% of your business comes from 20% of your customers."
From <https://searchdatamanagement.techtarget.com/definition/RFM-analysis>
 

• Cohort Analysis : New NPI, Opening vs Close

Cohort analysis is an analytical technique that categorizes and divides data into groups with common characteristics prior to analysis. This technique is typically used to make it easier for
organizations to isolate, analyze, and detect patterns in the lifecycle of a user, to improve user retention, and to better understand user behavior in a particular cohort.
From <https://www.omnisci.com/technical-glossary/cohort-analysis>
 
 
• Cost To Server - ROI / Distributor
A cost-to-serve analysis quantifies the value of negotiated service levels (e.g., the cost of managed fill rates or customer-specific inventory levels), shipment exceptions (e.g., expedites), customer
service resource time, and/or other broad overhead costs across the organization’s entire customer set. This analysis enables re-segmentation of the organization’s customers based on newly
understood margin insights — a re-segmentation that centers around a customer’s profitability, not just tenure and revenue volume.
 
From <https://www.westmonroe.com/perspectives/point-of-view/cost-to-serve-analysis-determine-a-customers-actual-value-to-your-business>
 
• Return on Investment or ROI Analysis is used by the analysts to assess the profitability of an investment in detail. Analysts also use it for comparing different investments. The reason why
we call the benefit from an investment as a return rather than profit is that the return can be negative as well while profit is always positive
From <https://efinancemanagement.com/financial-analysis/roi-analysis>
 
 
• MSL - Product Assortment - Packsize / Packcount / Pricing margin -> link to PVM ben duoi
An assortment strategy in retailing involves the number and type of products that stores display for purchase by consumers. Also called a "product assortment strategy," it is a strategic tool
that retailers use to manage and increase sales. The strategy is made up of two major components:
1. The depth of products offered, or how many variations of a particular product a store carries (e.g. how many sizes or flavors of the same product).
2. The width (breadth) of the product variety, or how many different types of products a store carries.

• -EC : Traffic Analysis - Exploratory

Framework on Sales / Pricing
Province Analysis ->must go for MT more insights in Stores -> How to track and call to action -> Done
Based on Nielsen Analysis
Target vs Performance -> Planning - forecast -> Provide Framework, History data first
TO BE CONSIDER :
1. PVM Analysis ( price volume mix) : Price Tracking
• https://businessintelligist.com/2020/04/24/price-volume-mix-pvm-for-revenue-variance-analysis/
•  
2. Call Performance Analysis - Behaviors, to be linked into Frequency ( RFM) or Factor analysis below
•  
3. Cell Approach for highlighting what to be focused
•  
4. Factor Analysis vs PCA : Machine Learning / Data Scientist
•  
• Factor analysis - Wikipedia
• Confirmatory factor analysis - Wikipedia
• Exploratory factor analysis - Wikipedia
•  
• Factor analysis is a way to condense the data in many variables into a just a few variables. For this reason, it is also sometimes called “dimension reduction.” You can
reduce the “dimensions” of your data into one or more “super-variables.” The most common technique is known as Principal Component Analysis (PCA)
•  
• From <
https://www.google.com/search?q=factor+analysis&safe=active&rlz=1C1OKWM_enSG891SG891&sxsrf=AOaemvJ3JiXEMAoLU_RveXnEt3RybJBlrg%3A1631939186428&ei=cmpFYaW
4GZzI1sQPkYOPqAo&oq=factor+&gs_lcp=Cgdnd3Mtd2l6EAEYADIECAAQQzIFCAAQkQIyBAgAEEMyBQgAEIAEMgUIABCABDIKCAAQgAQQhwIQFDIFCAAQgAQyBQgAEIAEMgUIABCABDI
FCAAQgAQ6BAgjECc6CwgAELEDEIMBEJECOg4ILhCABBCxAxDHARDRAzoICAAQgAQQsQM6DQguELEDEMcBENEDEEM6EAgAEIAEEIcCELEDEIMBEBQ6BQguEIAEOg4ILhCABBCxAxDHAR
CjAjoHCAAQsQMQQzoLCAAQgAQQsQMQgwE6CAgAELEDEJECSgQIQRgAULfyAVjQ-gFgrokCaABwAngAgAGVAYgBpweSAQMwLjeYAQCgAQHAAQE&sclient=gws-wiz
>
•  
• The difference between factor analysis and principal component analysis. ... Factor analysis explicitly assumes the existence of latent factors underlying the observed
data. PCA instead seeks to identify variables that are composites of the observed variables
•  
• From <
https://www.google.com/search?q=factor+analysis&safe=active&rlz=1C1OKWM_enSG891SG891&sxsrf=AOaemvJ3JiXEMAoLU_RveXnEt3RybJBlrg%3A1631939186428&ei=cmpFYaW
4GZzI1sQPkYOPqAo&oq=factor+&gs_lcp=Cgdnd3Mtd2l6EAEYADIECAAQQzIFCAAQkQIyBAgAEEMyBQgAEIAEMgUIABCABDIKCAAQgAQQhwIQFDIFCAAQgAQyBQgAEIAEMgUIABCABDI
FCAAQgAQ6BAgjECc6CwgAELEDEIMBEJECOg4ILhCABBCxAxDHARDRAzoICAAQgAQQsQM6DQguELEDEMcBENEDEEM6EAgAEIAEEIcCELEDEIMBEBQ6BQguEIAEOg4ILhCABBCxAxDHAR
CjAjoHCAAQsQMQQzoLCAAQgAQQsQMQgwE6CAgAELEDEJECSgQIQRgAULfyAVjQ-gFgrokCaABwAngAgAGVAYgBpweSAQMwLjeYAQCgAQHAAQE&sclient=gws-wiz
>