Name: __________________________________ Date: ______________

CELEBRITY ENDORSEMENT PRINT AD PROJECT

PART ONE: WRITTEN ASSIGNMENT

CHOOSE A CELEBRITY TO ENDORSE A PRODUCT

• Choose a celebrity from the world of sports or entertainment.
• Next, choose a product for that celebrity to endorse, however, your celebrity
can not already be endorsing that product.
• Your product must be appropriate for a school project i.e. nothing to do with
sex, alcohol, drugs, violence, weapons, etc. There’s still plenty of products left
to choose from!
WRITE A SHORT BIOGRAPHY OF YOUR CELEBRITY
Research your celebrity’s life and write a short biography. Include the following
information:
• Background, where/when born, etc.
• Describe his/her career path
• Discuss honors/awards
• Discuss any other pertinent information such as obstacles he/she has faced,
family history, etc.
• YOUR WRITTEN PIECE MUST ALSO INCLUDE A JUSTIFICATION
(RATIONALE) FOR CHOOSING THE CELEBRITY TO ENDORSE YOUR
PRODUCT! For example, a good match would be choosing Johnny Damon of
the Boston Red Sox to endorse Gillette razors because he was famous during
the 2004 season for having a beard!
The written part of this project should be at least one page in length, typed, 12 point
font, double spaced, 1 inch margins.

PART TWO: DEVELOP A PRINT AD

You are to develop a print AD using the computer that shows your celebrity endorsing
the product. Be sure to include all four parts of a print AD as follows:
1. Headline: to arouse interest and entice the reader to go further into the AD
2. Copy: contains the selling message in the AD; tells the who, what, why, when,
where of the product
3. Illustration: arouses interest, shows the product in use, shows how the product
works, etc.
4. Signature: tells who the company is, provides an identifying tag line like a
slogan
YOUR PRINT AD MUST INCLUDE ALL 4 PARTS AND MUST INCLUDE A PICTURE
OF YOUR CELEBRITY AND THE PRODUCT HE/SHE IS ENDORSING

PART THREE: PRESENTATION Grading

You will be presenting your celebrity information and On time (5) _____
print AD to the class. Report content & format(10) _____
All 4 parts in AD (10) _____
WHAT YOU WILL NEED TO SUBMIT: Overall creativity of AD(10) _____
This assignment sheet, your report, a print out of your AD Presentation (5) _____

DUE DATE: _______________________________________

Total grade out of 40 _____________
Sports and Entertainment Marketing Project – Celebrity Endorsement Print Ad rev. 2/10/05