Professional Documents
Culture Documents
Indian Stock Markets are one of the oldest in Asia. Its history dates back to
nearly 200 years ago. The earliest records of security dealings in India are
meager and obscure.
In 1860-61 the American Civil War broke out and cotton supply from
United States of Europe was stopped; thus, the 'Share Mania' in India begun.
The number of brokers increased to about 200 to 250. However, at the end
of the American Civil War, in 1865, a disastrous slump began (for example,
Bank of Bombay Share which had touched Rs 2850 could only be sold at
Rs. 87). At the end of the American Civil War, the brokers who thrived out
of Civil War in 1874, found a place in a street (now appropriately called as
Dalal Street) where they would conveniently assemble and transact business.
In 1887, they formally established in Bombay, the "Native Share and Stock
Brokers' Association" (which is alternatively known as "The Stock
Exchange"). In 1895, the Stock Exchange acquired a premise in the same
1
street and it was inaugurated in 1899. Thus, the Stock Exchange at Bombay
was consolidated.
2
NSE(NATIONAL STOCK EXCHANGE)
3
TYPES OF SHARE TRADING
INTRA DAY
DELIVERY
Delivery based trading means buying shares and holding them for certain
period of time.
The shares you bought will be in your demat account.
Once you take delivery of shares you can hold them as long as you want. To
take delivery of shares, you must have sufficient funds in your account. You
don’t get any margin to buy shares in delivery.
If you have Rs.5000 means you can buy shares worth of Rs.5000 and not
more than this.
4
FUTURE
OPTION
It is the buying and selling of stock and index options in the capital market
so as to speculate for leveraged profits in every market condition or
performs hedging to reduce portfolio risk.
DEMAT ACCOUNT
5
MAJOR PLAYERS
1. EMKAY GLOBAL FINANCIAL SERVICES LTD.(www.emkayglobal.com)
2. S S KANTILAL ISHWARLAL SECURITIES PVT LTD. (www.sharekhan.com)
3. INDIA INFOLINE
4. KOTAK SECURITIES LTD. (www.kotakstreet.com)
5. INDIABULLS (www.indiabulls.com)
6. MOTILAL OSWAL SECURITIES LTD.
7. HDFC SECURITIES LTD. (www.hdfcsec.com)
8. ANGEL BROKING
9. RELIANCE MONEY
10. ANAND RATHI
11. GEOJIT BNP PARIBAS
0.01%
0.02- 0.02- (One
Nil Rs 200 p.a. 0.35% 0.10% 0.05% side)
Rs 555
(one-time)
or Rs 250
p.a. Nil 0.50% 0.20% 0.05% 0.02%
Rs 0- Rs 500 Plan 1- 0.35 0.10 0.05 0.01
Lifetime
6
Free; Plan
2-Nil(1st
Year)+Rs
300 p.a.
thereafter
0.075
Rs 500 Nil 0.5% 0.3% % 0.05%
Rs 0 - Rs
700 Nil 0.55% 0.25% 0.05% 0.02%
0.015
Rs 750 Rs 50 p.a. 0.45% 0.15% 0.05% %
REGULATORY BODY
SECURITIES AND EXCHANGE BOARD OF INDIA
7
EMKAY GLOBAL FINANCIAL SERVICES LTD.
INTRODUCTION
Setting paradigms and then shifting them is how we define our business at
Emkay. Guided at each step, since its inception in 1995, by the mission to
build a seamless world of Investment Opportunities, Emkay Global, along
with Emkay Commotrade Ltd., Emkay Insurance Brokers Ltd., and Emkay
Fincap Ltd., offers comprehensive Investment solutions to more than a lac
satisfied customers throughout the length and breadth of the country.
COMPANY HISTORY
Emkay Global marked its genesis as Emkay Share and Stock Brokers Private
Limited. The company was promoted by two enterprising Chartered
Accountants, Mr. Krishnakumar Karwa and Mr. Prakash Kacholia, on
January 24, 1995. The company subsequently got listed on the BSE and the
NSE in 2006.
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The journey that was embarked upon 20 years ago has enabled Emkay to
grow into a Rs.130 crore plus net worth company, with over 350 retail
outlets spread across the country. Emkay invites everyone to join it on this
very rewarding journey and reap the benefits of a resurgent India.
COMPANY PHILOSOPHY
We have always believed that your success is our success. It's the only truth
of every business. And we have built our foundation around this philosophy.
Every endeavor at Emkay is to ensure success - success of its clients,
employees, partners, investors and of the society at large. And we have been
doing this since 1995.
Emkay's Mission
"To provide our clients with Secure, Customised & Comprehensive financial
solutions to achieve sustained growth." At Emkay we believe
"Your Success is our Success"
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Emkay's Values
CORPORATE STRUCTURE
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Emkay Commotrade Limited (ECL), a 100 per cent subsidiary of
EMKAY, was incorporated on January 5, 2006 and carries out commodity
broking business. ECL is a member of the two popular commodity
exchanges - MCX Commodity Exchange and NCDEX Commodity
Exchange. ECL offers trading in many commodities such as bullion (gold,
silver), energy (crude oil, natural gas), metals, food grains (rice, maize),
spices, oil and oil seeds and others.
KEY MILESTONES
KEY PERSONNEL
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GENERAL INFORMATION
PH NO: 91 22 66121212
WEBSITE: www.emkayglobal.com
Equity
Commodity
Insurance
Mutual Fund
FOREX
PMS
Online Trading
BUSINESS ETHICS:
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Effective Execution
Wider Reach
MARKET COVERAGE
Ground Network –
1,241,379,000
2010 Sales Employees: 738
(Year Ending Jan 2011).
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Currency: Indian Rupees Market Cap: 2,081,860,480
Stock Data:
Current Price (6/25/2010): 85.60
(Figures in Indian Rupees)
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Ranked 6th in the Small / Mid Cap Category as per the Asia Money Poll
2008.
<A> E- Broking
EMTRADE
Instant Loading
Works behind a Proxy
Live Streaming quotes
Multiple Watch lists
NSE & BSE Access
Single order form for Cash and Futures and Options
Point and Click order entry
Hot Key Functions
Market Depth Window
Online Fund Transfers
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Fully Customizable display
Real-Time market data
Advanced Alert capabilities
View multiple market watch simultaneously
Track your orders real time
Real time position updates
Derivative chain: Multiple script entry at a single click
Lock terminal option
Trading Calls
Historical and Intraday Charts
Online Fund Transfers
<B>INSURANCE
Being an insurance broker, we cater to all the insurance needs of our clients
and provide technical expertise and value enhancement to our clients. Our
list of services includes:
We offer you both, life and non life policies. We first rationalize the
existing covers, and only then suggest package policies.
Design comprehensive insurance programs such that our clients get
the maximum protection for their assets and from their liabilities.
Invite quotations from Insurance companies
Compile all the required information for sourcing appropriate
insurance quotes.
Evaluate quotations received, in order to arrive at the most appropriate
cover and best rate.
Negotiate with insurance companies for optimum premium.
Complete all formalities and procedures for issuance of the insurance
policy.
Risk management:
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Firstly, we try to understand your business/ projects by collecting
details, to identify the risks and exposures associated with them.
Visit your plant site (if required) for a physical risk inspection, to get
to know the process and hazards associated with them.
Suggest you appropriate insurance solutions and loss minimization
measures after assessing the risks.
Assist you in choosing the insurance company for placing insurable
risk.
Claim settlement:
Policy reviewing:
PRODUCTS OFFERED
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For Corporates And SMEs –
Life Insurance
Marine Insurance
Aviation
Marine Hull
Marine Cargo
Consequential Insurance
Vehicle
Mediclaim
Overseas
Personal Accident
Critical Illness
Householder's Policy
Shopkeeper's Policy
Office Package Policy
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RISK MANAGEMENT
Identification of risks
Analysis of causes
Designing of appropriate solutions
Execution / implementation of action plans
Measurement and continuous monitoring
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CLAIMS SETTLEMENT
DISCLAIMER
24
Insurance Is The Subject Matter Of Solicitation.
LOGIN Steps:
1. Proposal form to be duly filled with Broker Code along with all
KYC documents.
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copy as mentioned above. We will include the same in daily Login
Report that would be sent to all.
6. The Branch / R.M concerned shall update the client by a mail and
message/call, the same day and in case of pendencies, shall clear
them all within 3 working days with a mail on third day to
operations team on status.
2. R.M to speak to the client and revert back to operations with the
status.
3. The pendency should be cleared in 3 working days to avoid
further discomfort to the client.
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Emkay focuses on the middle market entrepreneurs, and provides
them with a complete range of solutions from strategic advisory
services to capital raising, to assist them in implementing their growth
plans. We aim to spend adequate time with the entrepreneurs and their
team to understand their motivations, businesses and strategy. Emkay
believes in a strong, relationship driven, long term approach with all
its clients, as corporates need time to execute their business plans and
it is imperative that in turbulent times the banker becomes a trusted
advisor and remains with them through the various phases of the
business cycles and is able to advise them on the best strategies at
each appropriate stage in their growth cycle.
<D> PMS
28
Investment Approach
We keep a regular tab on the capital markets with a view to identify low-risk
opportunities arising in special situations. We are constantly on the lookout
for 'dark-horses', which offer potential advantage due to under-ownership,
temporary down-phase or lack of extensive analysis and trading history. We
base our judgment not only on relative returns, but on absolute returns,
which helps us minimize volatility and downside risks in our clients’
portfolios. In a bid to maximize profitability, we adopt a highly disciplined
approach to selling, while minimizing churn and transaction costs.
Investment Process
Investment Eligibility
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Management fee: 2 per cent per annum (charged on a quarterly basis
in arrears)
Brokerage: 0.15 per cent on the executed trades.
Benefits of EMP
Cost effective
This portfolio employs a reduced cost structure, eliminating excessive
churning of portfolio; thereby minimizing costs (both direct and
indirect) to the investor.
Diversification
As this portfolio comprises only in mutual funds, it derives the
benefits of diversification. Since the capital is spread across various
asset classes, the inherent risk gets mitigated.
Well-aligned to attain objectives
Being an actively managed portfolio, the investments are constantly
monitored and are re-aligned at regular and appropriate intervals to
keep them in tune with the stated objectives.
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Unbiased approach
Our investment rationale and strong research based processes ensure
that the investments are not inclined towards any particular
manufacturer or service provider.
Asset rebalancing
Timely profit booking ensures that the asset allocation is reshuffled at
regular intervals and fresh allocations are made during different
market conditions to make the most of the available opportunities.
Investment Approach
In our endeavor to manage our clients’ wealth effectively, we employ
the most comprehensive process for selecting funds that we believe
are worthy of investing. Our selection of the top three investment-
worthy mutual funds is based on the following two parameters:
Image
The objective is to invest in funds with not just high returns, but also
low risk and volatility. Weightages are assigned to the risk-reward
ratios based on their level of importance, to arrive at funds with
minimum risk and volatility. This ensures that returns are not the sole
deciding factor for investments.
Risk management strategies
We employ a 'Dynamic Asset Allocation' strategy for managing risk
while achieving higher risk-adjusted returns. Over a period of time,
this risk management strategy provides superior risk-adjusted results,
overcoming the impact of inflation and taxes, giving you real returns.
With a change in the economic climate, the portfolio is rebalanced and
realigned after factoring in the attractiveness of various mutual funds
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and their return probabilities. This way, the portfolio's exposure to
declining markets is reduced, diminishing the effect of bear markets,
while preserving capital as well as realizing gains.
Investment process
33
Investment Eligibility
o Minimum investment: Rs.10 lakh
o Management fee: 1.25 per cent per annum (charged on a
quarterly basis)
Wealth Management
34
your profile. This helps in optimizing returns and ensuring risk
mitigation through a diversified portfolio.
PRICE
35
Cost of 1000 2500 5000
subscription
Validity Period Lifetime Lifetime Lifetime
Brokerage on 0.25 paisa 0.20% 0.15%
Delivery
Brokerage on 0.05 paisa 0.02% 0.015%
Intra day
Brokerage on 0.025 paisa 0.02% 0.015%
Future
Brkr on Option 1% or Rs 50 1% or Rs 50 1% or Rs 50
PROMOTION
Advertising
Sales Promotion
Sales Force
Direct Marketing
Telemarketing
PLACE
Channels
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Emkay uses various channel alternatives to reach to its customers
through:-
Internet
Tele Marketing
Retail Share Shops
Franchisee Owners
Power Brokers
Sales Force
Coverage
Access to the website from any part of the globe.
Locations
Emkay has a large chain of retail share shops in India. It has almost
120 share shops located in 80 cities all over India like Pune, Thane,
Chennai, Kolkata, Bangalore, Lucknow, Darjeeling, Kanpur, Baroda,
Midnapore, Surat, Delhi, Ghaziabad, Hyderabad, Allahabad, etc.
PEOPLE
Employees
Selection: Employees are selected on the basis of their
experience and qualification as applicable to the job.
Training: Intensive training is provided to the employees
till a week once they join and even at times required after
that.
Motivation: The employees are motivated through
incentives they are provided.
Research Team
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Emkay has a team of dedicated analysts who have years of working
experience in the industries that they track, and a proven track record
in using their knowledge of the investment science to deliver results.
Customers,
The heart of Emkay is really treated loyally like the kings. The
customer care, which comprises of highly trained executives, operates
from 9:30 to 8:00 p.m.
PHYSICAL EVIDENCE
Locality of the office:
In Mumbai, franchise outlets are located in posh areas like Worli.
Other franchise outlets are located at Delhi, Andhra Pradesh, Gujrat,
Assam etc.
Office Environment:
The ambience within the office is what can make the customer feel
comfortable in trading. The cordial and friendly atmosphere at office
is like a full time motivation for the employees.
PROCESS
In this service organization, the ways in which the customers receive
delivery of the service constitutes the process. Here, the process
38
involves adding ‘value’ or ‘utility’ so that the customers get full
satisfaction for the money spent by them.
Here the process begins from the step when customer wants to open
e-invest/demat account and ends when his account is actually
activated.
All Indian residents and NRI are eligible to avail this service.
Customers can open an Emkay e-invest/demat account by filling a
single application form.
7 ‘S’ MODEL
Structure
Strategy Systemmm
ms
Super
ordinate
Goals
goals Style
Skills
Staff
STRUCTURE:
Emkay is flexible in terms of making temporary structural changes
to cope up with specific strategic tasks without any hassles. If need
arises, the top management can assign the role to any of its
employees which it considers capable and skillful.
39
STRATEGY:
Emkay believes not only in developing the strategies but also in its
successful execution.
SYSTEMS:
This constitutes of all the training and development systems,
estimating budgets and the accounting system of Emkay.
STYLE:
Style refers to all the symbolic actions undertaken by top managers
of Emkay and its influence on the subordinates.
STAFF:
Emkay values its employees as its assets and therefore carefully
trains and motivates them by giving them incentives at regular
intervals. Talented employees are assigned as mentors and given
real responsibility and moved into higher positions.
SKILLS:
The term skills refer to those activities organizations do best and
for which they are known. Emkay is known for its timely advice
(suggestions/tips), which it caters to its customers and it boasts of
70-90% strike rates in booking recommendations.
SUPERORDINATE GOALS:
This refers to guiding concepts, values and aspirations that unite an
organization in some common purpose. It provides the customers
the best service as it believes in customer satisfaction and
retention.
40
SWOT ANALYSIS
Strengths:
Well-maintained infrastructure.
Dedicated, Intelligent and Loyal staff.
On-line Trading products.
Lowest brokerage and other charges w.r.t. Competitors.
The best investment advice correct up to 70-90 % through dedicated
research and reports.
Wide product range to enable the clients to choose the best alternative.
A positive image in the existing clients.
Quality service.
Weaknesses:
Less awareness in the market.
Time consuming process for account opening, resolving the problems
of the customers, etc.
Opportunities:
41
Slope of stock market towards delivery based transaction.
Large potential market for delivery and intra-day transactions.
Open interest of the people to enter in stock market for investing.
Attract the customers who are dissatisfied with other brokers.
An indirect opportunity generated by the market from its bullishness.
Large untapped market in India.
Threats:
Decreasing rates of brokerage in the market.
Increasing competition against other brokers.
Poor marketing activities for making the company known among the
customers.
A threat of losing clients for any kind of weakness of the company.
Research Methodology
SOURCES OF DATA
The data, which was obtained for the study, has to be divided into two
groups:
PRIMARY DATA
SECONDARY DATA
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PRIMARY DATA:
SECONDARY DATA:
SCOPE OF STUDY
The research would be useful in the following respect:
This will help the company to know the taste of masses and turn it
towards Share Market.
This will help the company, how to make people aware about Share
Market by imparting best education.
This will help the company to frame effective Marketing Strategy as
well as select the right media for advertising to create brand
awareness as well as to give knowledge of the product.
43
This will also help to select right medium for trading in the Stock
Market.
Personal Bias:
Time Limit:
Area:
The area was limited to Delhi City only, so we cannot know the degree of
the literacy outside the city.
Sample Size:
The last limitation is Sample Size, which is about 300 only; due to which we
44
may not get the proper results.
The data collected have been analyzed through statements, tables and graphs
and explained in language for better understanding.
Gender Ratio:
Male Female
294 106
250
294
200
150
106
100
50
0
Male Female
Series1
Age:
45
250
212
200
150
100
53
35
50
0
Below 30 30-50 More than 50
Series1
Education Qualification:
200
172
180
160
140
112
120
100
80
60
40 16
20
0
Post Graduate Graduate Under Graduate
Series1
46
Occupation:
140
120
120
100
80 62 70
60 48
40
20
0
Govt. Non-Govt. Business Professional
Employees Employees Man
Series1
Investment Pattern:
114
120
100
80 63
60
38
40 28 30
21 22 19
9 10 10 14
20 7 6 3 5
0
No. Percentage(%)
It can be seen from the graph that the respondents have given first preference
for investment to Bank F.D. and Gold, Equity, Derivatives and Commodity
having almost equal share.
48
Arbitrage Benefit 12 5
Speculative Motive 15 4
Liquidity preference 32 3
140 129
120 112
100
80
60
40 32
12 15
20 1 2 5 4 3
0
Risk Leverage Arbitrage Speculative Liquidity
Reduction Benefit Benefit Motive preference
No. Rank
So, each and every investor is not risk taker though they want more return
from the investment.
49
140
117
120
102
100
80
55
60
40 26
20 3 4
1 2
0
Broker Magazine Internet Other
No. Rank
BSE 155
NSE 145
156 155
154
152
150
148
146 145
144
142
140
BSE NSE
Series1
120 108
100
80 70
64
58
60
36
40
21 19 23
20
0
Lack of Lack of Lack of Fund Lack of Risk
knowledge Guidance Availability taking Ability
No. Rank
Independently 97 1
Broker/Agent 73 2
News Channels 19 6
News Papers 20 5
Internet 68 3
Tax consultant 23 4
51
120 97
100
73 68
80
60
40 19 20 23
20 1 2 6 5 3 4
0
nt
ly
en
t ls rs et nt
e g nne ape t ern
ulta
d /A
en er ha s
P In ns
ep
rok s
C
e w co
d B w N x
In Ta
Ne
No. Rank
India Bulls 3
India Infoline 2
Emkay 5
Motilal oswal 8
HDFC Securities 7
ICICI Direct 1
52
Kotek street 6
ShareKhan 4
8
3 Series 1
0
ls e y l es ct et
Bul ol
in ka swa r iti ire tre
a f Em O cu D S
di a In lal Se IC
I
ta
k
In di oti IC
In M FC Ko
HD
MY LEARNING
RECOMMENDATION
53
Emkay needs to make its marketing team strong and also it should
increase marketing activities such as promotional campaigns.
Emkay should educate the investors about Share Trading/ Share Market
by organizing classes, corporate presentations, taking part in consumer
fairs, organizing events.
Emkay can also use Newspapers and Local New Channels as a medium
of advertising.
Emkay may also use its helpline number for giving education on Share
Market.
Company may appoint special team for giving education & attracting
people towards trading Share Market.
CONCLUSION
54
QUESTIONNAIRE
1. Name:
2. Address:
3. Contact No.: Landline No.__________Mob. No._______________
Email ID _____________________________
4. Profession: Business Service
5. Annual Income: 1,00,000-2,00,000 2,00,000-3,00,000
3,00,000-4,00,000 4,00,000-5,00,000
5,00,000 & Above
6. Do you Invest Somewhere: Yes No
7. Investment in: Insurance Mutual Funds
Shares Bank Deposits
Properties Others
8. Which product do you like for best investment:________________
9. Do you have Demat Account: Yes No
10.If yes, in which Company & what is the
Brokerage:_______________________________________
11.Are you satisfied with their services: Yes No
12.Do you want a Demat Account: Yes No
13.Do you want to invest in a Tax Saving Investment Plan:
Yes No
55
14.Do you know about EMKAY GLOBAL FINANCIAL SERVICES
LTD.: Yes No
15.Are you a customer of EMKAY GLOBAL FINANCIAL
SERVICES LTD.: Yes No
16.Are you satisfied with the services of EMKAY:
Yes No
BIBLIOGRAPHY
Books:
Magazines:
1. Business Today
2. Business World
56
Internet:
1. www.google.com
2. www.bseindia.com
3. www.nseindia.com
4. www.emkayglobal.com
5. www.ncdex.com.
6. www.mcx.com
7. www.moneycontrol.com
Newspaper:
1. Times Of India
2. Economic Times
57