You are on page 1of 6

New Product Launch

BIZCASE SATCHEL’S

1
Source of Business Opportunity
• Business segment per se has seen very healthy growth in the
last decade or so.

• The market for mobile computing and laptops has exploded.


As more and more people travel for business the demand for
business cases also increases.

• The level of involvement of consumers is pretty high in this


segment.

• The market size of local and Chinese business cases in Value


segment is in Excess of 50 cr. Which is a business huge
opportunity.

02/09/11 2
The offering

BIZCASE

02/09/11 3
Product Specifications

BIZCASE
 Material- 840D Nylon with PVC foam padded flap.
 Two Front pockets with Velcro strips.
 No 8 Zipper.
 1 year limited warranty.
 Colors –Black.
 Three Sizes – SG,DG and DG laptop satchel.
 MRP –Rs 700,800 & 875

02/09/11 4
Distribution

 Distributors

 All MBO Dealers

 VIPIL Exclusives

 Travel Zones

*Not to be billed to any Lounge

02/09/11 5
Thank you

You might also like