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  • The Importance of Being Obvious

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    Anthony Williams
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    Slides from my Multipack Show and Tell talk, about how we increased the enquiry rate on used vehicle pages by making the next steps people can take more obvious, the results that ensued, and how we keep testing.

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    Slides from my Multipack Show and Tell talk, about how we increased the enquiry rate on used vehicle pages by making the next steps people can take more obvious, the results that ensued, and how we keep testing.

    Copyright:

    Attribution Non-Commercial ShareAlike (BY-NC-SA)
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    17 views22 pages

    The Importance of Being Obvious

    Uploaded by

    Anthony Williams
    Slides from my Multipack Show and Tell talk, about how we increased the enquiry rate on used vehicle pages by making the next steps people can take more obvious, the results that ensued, and how we keep testing.

    Copyright:

    Attribution Non-Commercial ShareAlike (BY-NC-SA)
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 22

    The

    IMPORTANCE
    of being
    OBVIOUS
    Know thy
    ENEMY
    Your Mission
    BOOK A TEST DRIVE
    Full disclosure
    COMPLETELY MY FAULT
    Introducing
    CLARITY
    The
    “CALL TO ACTION”
    O K A
    The BO T
    “CALL TO ACTION” T E S
    IV E!
    D R
    GENERAL A
    T A
    E R E O O K
    G E N S
    QUIRY ERVE ST
    The B
    “CALL
    I NA N C
    TO E T H
    ACTION”
    IS CA T E
    F R IV E!
    Q U O T E N O W! D R
    U D O N ’ T
    Y O E
    E E D T O B
    N O B E
    AT A NT T
    BL O U S
    O BV I
    Testing your
    CHANGES
    Reap the
    REWARDS
    Mar 2008

    Apr 2008

    100
    200
    300
    400
    500
    600
    May 2008

    Jun 2008

    Jul 2008

    Aug 2008

    Sep 2008

    Oct 2008

    Nov 2008

    Dec 2008

    Jan 2009

    2009
    Feb 2009

    Mar 2009

    Apr 2009

    May 2009

    Jun 2009

    Jul 2009

    Aug 2009

    Sep 2009
    MONTHLY ENQUIRIES ON VEHICLES

    Oct 2009

    Nov 2009

    Dec 2009

    Jan 2010
    2010

    Feb 2010
    Apr 2009

    May 2009

    100
    200
    300
    400
    500
    600
    Jun 2009

    Jul 2009

    Aug 2009

    Sep 2009

    Oct 2009

    Nov 2009

    Dec 2009

    Jan 2010

    2010
    Feb 2010

    Mar 2010

    Apr 2010

    May 2010

    Jun 2010

    Jul 2010

    Aug 2010

    Sep 2010

    Oct 2010
    MONTHLY ENQUIRIES ON VEHICLES

    Nov 2010

    Dec 2010

    Jan 2011
    2011
    4,800+
    ENQUIRIES ON VEHICLES
    ★ DEFINE WHAT YOU WANT TO DO
    ★ MAKE THINGS OBVIOUS FOR USERS
    ★ TEST YOUR CHANGES
    ★ MEASURE THE RESULTS
    THANK YOU!
    THIS PRESENTATION AVAILABLE, WITH OTHERS, AT
    SLIDESHARE.NET/ABITGONE
    SEMI-REGULAR BLOGGINGS AT
    ABITGONE.CO.UK
    FOLLOW ME ON TWITTER
    @ABITGONE SORRYNOQUESTIONS.COM

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