Market Research to Identify consumer buying

behavior and Trends in wrist watch industry

with focus on Fast Track
BY
Kruttika Pawar (B-96)
PG – Chetana ‘s Institute of Management and Research
 Introduction
• Time is money
• With the fast pace of economic growth, the
Indian watch market has also changed
• From “Need”, it became “Demand”
• Different brands with different technology,
design and innovations have entered into
the market.
 Objectives
• To classify the users of watches on the basis of three categories -
lower income group, middle income group, and higher income group.
• To study the consumer preferences including discussions of specific
brand.
• The consumer who’s buying what and where.
• To analyze latest Trends and Opportunities.
• To discover what the luxury watch consumer considers to be the most
important features of watch, enabling you to tailor your offering
accordingly.
• Gain insight into future trends
• Develop an idea in the watch market
• To find the market leader in the industry.
• To find out the recent threat to the watch market
 Hypothesis
• Only titan, timex, tag heuer and fast track are considered
for study
• Titan is the most commonly used brand by all the watch
users.
• Timex is the second and best priority for higher middle
income group.
• Fast Track is the most liked brand by youth.
• Chain watch is considered out of fashion by all
customers.
• Quality is important factor while making the purchase
decision of a watch.