INTERVIEW SCHEDULE

A STUDY ON VIEWERS PREFERENCE TOWARDS SATELITE

CHANNEL AT SANKARANKOVIL TOWN
(WITH SPECIAL REFERENCE TO SUN TV, JAYA TV, KALAIGNAR TV, STAR VIJAY)

1) NAME : ---------------

2) AGE
a) Below 15 b)16-30
c) 31-45 d) Above 45

3) GENDER
a) Male b) Female

4) EDUCATION QUALIFICATION
a) Higher Secondary b) Graduate
c) Post Graduate d) Professional
e) Illiterate f) others (specify)
5) OCCUPATION
a) Government Employee b) Private Employee
c) Businessman d) Agriculturist
e) Others (specify) -----------
6) FAMILY SIZE
a) Below 3 b) 4-6
c) 7-9 d) Above 9
7) WHICH CHANNEL DO YOU PREFER TO WATCH
a) Sun Tv b) Jaya Tv
c) Kalaignar tv d) Star vijay

8) WHAT IS THE REASON TO WATCH THIS CHANNEL?

a) More Entertainment b) Innovative
c) Informative d) Others (Specify)

9) WHAT TYPE OF PROGRAMME DO YOU WATCH?

a) News b) Entertainment
c) Serial d) Competition
e) Informative f) Others (Specify)

10) WHICH TYPE OF PROGRAMME IS GIVEN MUCH IMPORTANCE IN YOUR

CHANNEL?
a) News b) Entertainment
c) Serial d) Competition
e) Informative f) Others (Specify) ---------

11) DO YOU EXPECT ANY PROGRAMME TO BE RELAYED MORE?

a) Yes b) No
11) 1. IF YES WHAT KIND OF PROGRAMME
a) News b) Entertainment
c) Serial d) Competition
e) Informative f) Others (Specify) ---------

12) WHAT IS THE MAIN ADVANTAGE OF THIS CHANNEL WHEN CAMPARED TO

OTHER CHANNEL
a) Timing b) Clarity
c) Low advertisement d) others (specify) -------

13) ARE YOU SATISFIED WITH THESE PROGRAMMES?

a) Yes b) No

14) DOES YOUR CHANNEL RELAY THE ADVERTISEMENT BEYOND THE TIME
LIMIT?
a) Yes b) No

15) WHETHER YOU ENJOY SPECIAL PROGRAMME ON HOLIDAYS AS WELL AS ON

FESTIVAL DAYS?
a) Yes b) No

16) DO YOU PREFER TO WATCH EARLY MORNING PROGRAMME?

a) Yes b) No
17) IS THIS CHANNEL IS USEFUL TO YOU?
a) Yes b) No

18) DO YOU FACE ANY PROBLEM ABOUT THIS CHANNEL?

a) Bad Signal b) Low Frequency
c) Low Clarity d) Nothing

19) IF THERE IS BAD SIGNAL WILL YOU SWITCH OVER TO OTHER CHANNEL?
a) Yes b) No

20) ANY SUGGESTIONS-------------