Introduction

 Founded in 1988
 Reputed media and event management company

 Mission: To create brand events with a touch of

magic, to inspire and transform audience
Introduction of event

BharatRang
Come, experience the real India
Product
 Place
• Initially Mumbai

• Shivaji Park, Dadar

 v

BharatRang
 Promotion
 Hoarding
 Poster
 Print Media
 Web Media

 Brand Ambassador
• Direct marketing

• Radio
Price
 Segmentation

 Lower middle class

 Middle class
 Higher middle class
 Target
 School boys
 College student
 Working class
 Family

Positioning
• Multicultural Global Village
 RECEIPT Amount PAYMENT Amount
GOVT GIVING 3000000 ARTIST FEES 300000

INCOME FROM
STALL
(40*20,000) 800000 RENT 100000

SPONSURS 500000 LIGHT BILL 200000

MISCLLENIOUS 600000
SECURITYS
ETC..
(1500+PERMISSI
ON) 50000
MARKETING
COST 1500000
PRINTING &
STATIONARY 50000
PROFIT 1500000 
4300000 4300000
 SALES FORCASTING
COUSTOMER IN A
DAY 2000+1000 3000

TICKET PRICE
(PER TICKET) 120 360000

COUPON FOR FOOD

LESS: (RS.80/-) 240000

PROFIT ON EACH TICKET 120000

 SWOT analysis

 Experience

 A dedicated team

 Global clients & strong network.

 Weaknesses
o No experience in this business

 Opportunity
o Develop relationship with
government.
o Improving corporate social
responsibilities.

 Threats
 Easy availibility of these food items
CONTINGENCY PLAN