Project Profile on Franchise 

of Kidzee

Introduction: Zeelearn is India’s leading company in education segment with the fastest growing chain of K-12 schools and
India’s No 1 chain of pre-schools in its portfolio.

With one most advanced teaching methodology – Litera Octave, Zee Learn under its brand name Mount Litera Zee Schools
provides promising education to the future generation enabling them to explore their true unique potential. Mount Litera Zee
Schools is now the second largest chain of schools in the private-unaided category with over 89 schools in more than 75 cities.
Launched in December 2008, a total of 60 schools were signed up in one year making Mount Litera Zee School the fastest
growing school chain in India.

Zee Learn also runs Asia’s No. 1 chain of pre-schools, Kidzee with more than 1500+ operational pre-schools in over 550 cities
across India and neighboring countries. Kidzee is a pioneer in Early Childhood Education and standardized pre-schooling in the
country under its proprietary pedagogy – iLLUME. Kidzee has so far touched the lives of more than 400,000 children since its
inception in 2003.

Enabled by its extensive experience in understanding of education and learning, Zee Learn is extending its services to other
schools. Zee Learn School Innovations works with existing schools to improve their student outcomes and efficiency through a
School Audit that identifies improvement areas.

Youth today is looking for vocational education outside the ambit or traditional higher education. Acknowledging this fact, Zee
Learn has developed Zee Institute of Media Arts (ZIMA), a TV and Film training institute in Mumbai that offers diploma courses
in Direction, Acting, Sound, Editing, Production and Cinematography. Another offering from the company, Zee Institute of
Creative Art (ZICA) is the nation’s first full-fledged Classical and Digital Animation Training Academy that trains youth in
classical 2D, modern 3D animation and VFX in over 15 cities across the country.

Kidzee for Wise Investment

Kidzee - The No.1 preschool chain in Asia and a division of Zee Network Education Group
looks for passionate entrepreneurs, who would take pride in shaping the future of our nation.
Present across 315 cities, Kidzee till date has more than 750 successful centers with 1,60,000
satisfied Alumni. Kidzee had already gained popularity as the first and the most sought after
preschool franchise in the country today. The demand for quality Pre School education is
growing by the day. There's dearth of individuals and institutions that can bring a change in this
field. Individuals who value the importance of education and who can offer their time and
investment can make a big difference.
 Growing Demand for Quality Preschool Education.
 Parents want to equip their children with vital skills and learning across multiple
disciplines.
 Rise in nuclear families, working mothers, disposable incomes and peer competition.
 Low investment, high degree of satisfaction and quick ROI.
Preschool Business Plan – MARKET ANALYSIS

• Market Trends
The trend in the pre – school / daycare center line of business is that the keys to attracting parents
to enroll their wards is the safety, cleanliness, location and of course the overall comfort of their
toddlers. The trend in the daycare center industry is such that players in this industry can now
comfortably start their daycare business in an business district; a place where it is easier for
working class parents to take advantage of their launch breaks and even tea breaks to dash down
to breast – feed and cuddle their children before dashing back to work.
The demand for pre – schools is driven by the fact that most parents work or are engaged in
businesses that takes them away from their kids that are under school age and one of the options
left is to enroll such kid in a daycare center.
The economic downturn hasn’t really affected this industry, especially in countries that believe
in the efficacy of early education. The areas you would need to spend heavily on is in ensuring
that your school is up to standard, is the facility, your advertisements, and insurance.

• Our Target Market

As a standard preschool / daycare center, we will offers a wide range of pre – school services
hence we are well trained and equipped to services a wide range of kids are different growth
level irrespective of any challenges et al.
Our target market as a preschool / daycare center cuts across parents with kids under school age
of different class and people from all walks of life. We are coming into the pre – school /
education industry with a business concept that will enable us work with the toddlers at different
learning stages.
Below is a list of the parents / toddlers that we have specifically design our pre – school services
for;
• Working class parents with toddlers under school age
• Parents with toddlers under school age who run their own business and are too busy to
take care of their wards during business hours

Our Competitive Advantage

This field is a highly intense one because of the level of quality service offerings by the pre –
schools, who are more pressured to deliver better services. Due to this pressure, there is a jostling
amongst the different pre – schools to get more parents to enroll their toddlers in their daycare
center, thereby increasing their earnings as well.
We are quite aware that to be highly competitive in the preschool / education industry means that
you should be able to deliver consistent quality service, parents should be able to experience
remarkable difference and improvement in their toddlers and you should be able to meet the
expectations of the educational governing board.
Our competitive advantage lies in the power of our team; our workforce. We have a team that
has the right passion and drive for taking care of toddlers, a team with excellent qualifications
and experience in daycare / preschool education. We are well positioned in a community with the
right demographic composition and we know we will attract loads of parents who would want to
enroll their kids from the first day we open our doors for daycare services.
Lastly, all our employees will be well taken care of, and their welfare package will be among the
best within our category (startups pre – school / daycare center in Delhi) in the industry meaning
that they will be more than willing to build the business with us and help deliver our set goals
and achieve all our business aims and objectives.
Single Unit Investment for KIDZEE Franchise

Expected Investment for Franchise: Rs 15,00,000

Investments Includes:
Franchise Fee   Amount covers franchise fee, startup kit and essentials needed to start a Centre
Equipment’s   Amount covers franchise fee, startup kit and essentials needed
Furniture and Fixtures   Amount covers franchise fee, startup kit and essentials needed
Advertising / Marketing   Pan India marketing done by central team and AW shared with all Business Partners.

Capital Investment required:  

Expected Payback Period:  
Expected ROI:  

Any other Investment needed:

  
Area/Site Preference: Franchise unit is to be located at the premises of the residences of the
target group in a rented building at
Minimum Floor Area needed:  2000-3000 sq.ft.
Term of Franchise Agreement:  6 years renewable franchise agreement.
 COST SHEET

Fixed cost Rs Variable Cost Rs

Computer 90000 Maintenance 1,000
DVD Player 4000 Stationary 4,000
Projector with screen 80000 Printing 10000
5.1 home theatre 4000 Marketing 20000
Curriculum Consultancy   Water/Tea 2000
Furniture & Fixture 300000 Telephone 2000
Printer 10000 Internet 3000
Toys 50000 Salary of Staff 30000
Outdoor Equipment’s 100000 Electricity 15000
CCTV 15000 Misc. Charges 2000
Water Cooler /Dispenser 20000 Replacement of Toys 2000
AC 150000 Rent 30000
    Taxes 1000
    Account Maint. 1000
Total 823000 Total 123000

MANPOWER

Suggested Staff Qty. Suggested Salary Total Salary

PEON 1 4000 4000
AAYA 2 3000 6000
TEACHER 2 10000 20000
TOTAL SALARY 30000
TOYS & OUT DOOR EQUIPMENTS
        

ITEM QTY. PRICE TOTAL PRICE

CONFERENCE TABLE 4 5990 23960

PLAY STATION 1 59900 59900

DOLL HOUSE 1 2600 2600

TRAMPOLINE 1 5200 5200

CARS 2 1390 2780

SEA SAW 2 820 1640

SHELF 2 4550 9100

MATT(EACH SETS OF 6) 3 1800 5400

BARRICADES(SET OF 8) 1 8900 8900

SLIDE WITH BASKET &RINGS 1 8980 8980

CATERILLER TUNNEL 1 16800 16800

ROUND TABLE 8 2190 17520

CHAIRS 20" 30 480 14400

CHAIRS 23" 20 990 19800

GRAND TOTAL 196980

LESS DISCOUNT 22% 42941.8

TOTAL 152248.2

  Option 1-ROI IN 1 YEAR  

   
    
COST
Particular Yearly 12 Month Student / month Student Yearly
FIXED COST 823000 68583
VARIABLE COST   123000 8 96
Break Even Point 191583
   
   
INCOME
Class No of Student Fees Total Annual Monthly Income
Play Group 40 25000 1000000 83333
PRE KG 30 25000 750000 62500
Total Income   145833
   
   
  LOSS PER MONTH 45750  

  Option 2-ROI IN 2 YEAR  

   
   
COST
Particular Yearly 24 Month Student / month Student Yearly
FIXED COST 823000 34292
VARIABLE COST   123000 7 84
Break Even Point 157292
   
   
INCOME
Class No of Student Fees Total Annual Monthly Income
Play Group 40 25000 1000000 83333
PRE KG 30 25000 750000 62500
Total Income   145833
   
   
  LOSS PER MONTH 11459  
•We try to recover fixed investment in 1 year. So loss is obviously
greater. It usually take 1.5 or 2 year instead of 1 year to establish
business and take return on investment.

• Target is 96 students per year we need, dependent on fees, hence it is

average market price. Still we need to fix our fees structure.

PRESCHOOL BUSINESS GROWTH: Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of

business deals / customers patronizing their products and services. We
know that if we continue to deliver excellent daycare services, there will
be steady flow of income for the organization.
Our key sustainability and expansion strategy is to ensure that we only
hire competent and selfless staff members, create a conducive working
environment and employee benefits for our staff members. We know
that if we implement our business strategies, we will achieve our
business goals and objectives in record time.