YAK & YETI

PRESENTED BY:
KARTHIK P
RAUNAK MANDHANIA
SURYA PRAKASH SHARMA
 COMPETITION ANALYSIS
YAK & YETI SOALTEE TAJ ROYAL SINGI
CROWN ANNAPURNA
RENT (USD) 185-600 136-930 110-450 90-200
NO OF ROOMS 270 283 200 89
SEATING 170 250 150 75
CAPACITY
(CONFERENCE)
CASINO YES YES NO NO
 STRENGTHS & WEAKNESSES
HINDU KINGDOM-APPEAL TO AUDIENCE FROM
INDIA
SNOW CAPPED PEAKS
EXCELLENT BUSINESS FACILITIES AND CASINO
FITNESS CENTRE & BEAUTY PARLOUR
SHIATSU MASSAGE & SWEDISH MASSAGE

 COMPARITIVELY EXPENSIVE
 OPPORTUNITIES & THREATS
BUSINESS CONFERENCES WITH INDIAN
CORPORATE
INDIAN UPPER CLASS FAMILIES AND HNI’S

 SOALTEE CROWN PLAZA

 TAJ ANNAPURNA HOTEL
 ROYAL SINGI HOTEL
 STP
SEGMENTATION: INDIAN MARKET OF
BUSINESSES AND CONSUMERS
TARGET: INDIAN CORPORATE HOUSES AND
UPPER CLASS FAMILIES AND HNI’S
POSITIONING:
 A TRUE NEPALI RESORT AND HOTEL
 ROYAL STAY AND SERVICE
 A BUSINESS HOTEL (FOR B2B)
 EXCELLENT SERVICE AND FACILITIES
 HONEYMOONER’S PARADISE (FOR B2C)
UNIQUE SELLING PROPOSITION
50% DISCOUNT ON CASINO COUPONS FOR
MINIMUM STAY OF 3N/4D
MAGNETIC SWIPE CARD SYSTEM TO TRACK
ACCUMULATION OF POINTS
DISCOUNTS UP TO 30% FOR REPEAT CUSTOMERS
 MISSION STATEMENT

AN EXCELLENT RESORT CATERING TO

BUSINESS CONFERENCES, SALES
CONFERENCES AND ALSO FAMILIES;
PROVIDING WORLD CLASS SERVICE
AND FACILITIES
 MODIFYING OFFERING TO SUIT TARGET
AUDIENCE
FOR CONFERENCES
OFFERING DISCOUNTS FOR BUSINESS
CONFERENCES
GREATER OCCUPANCY TO OVERCOME THESE
DISCOUNTS
AVAILABILITY OF COURIER SERVICE
TEA-COFFEE SESSIONS DURING CONFERENCE

SIGHT SEEING EXCURSIONS

OPEN BAR EVERY EVENING
 MODIFYING OFFERING TO SUIT TARGET
AUDIENCE
FOR CONSUMERS
+1 ACCOMODATION FREE IN DOUBLE BED
ROOMS
COMPLIMENTARY BREAKFAST AND
LUNCH/DINNER
SIGHT SEEING EXCURSIONS
SEASONAL PRICING
SPRI SUM WIN
NG MER AUT TER
(JUN UMN (DEC
(MAR
(SEPT
CH- E- -
-
MAY) AUG NOV) FEB)
MED UST) HIGH MED
IUM LOW IUM
 SALES PLAN
IN FLIGHT MAGAZINES IN ALL FLIGHTS BOUND FOR
KATHMANDU FROM INDIA
TRAVEL DESKS AT MAJOR AIRPORTS
FRANCHISEES TO BE OPENED IN MAJOR INDIAN CITIES
 NEW DELHI
 MUMBAI
 KOLKATTA
 HYDERABAD
 BANGALORE
 CHENNAI
TRADE CONVENTIONS/EXHIBITIONS
 SOCIAL MEDIA MARKETING
SOCIAL MEDIA TO BE USED AS A VEHICLE TO
LISTEN TO, EDUCATE, SUPPORT AND MARKET TO
OUR CUSTOMERS
WEB SITE TO PROVIDE PLATFORM FOR
CUSTOMERS TO POST ON OUR BLOG ABOUT
THEIR EXPERIENCE
MARKETING OF OUR RESORT COVERING VARIOUS
AREAS SUCH AS:
 BLOGS
 TWITTER ACCOUNT
 FACEBOOK PRESENCE
 IMPLEMENTATION
SALES PLAN
APPOINT ONE NEPALI AND ONE INDIAN
SALESPERSON IN EACH CITY
TIE UPS WITH AIRLINES

SOCIAL MEDIA MARKETING

APPOINT 2/3 PERSONS FULL TIME, CONVERSANT
WITH THESE SITES TO MANAGE SOCIAL MEDIA
PRESENCE OF YAK & YETI
THANK YOU
HAVE A PLEASANT STAY!!