OUTLINE OF THE PLOT FOR YOUR ADVERT ONE AND TWO WITH AN

EXPLANATION OF HOW THE FEATURES OF THE ADVERTS MAKE AN

INTEGRATED CAMPAIGN (MINIMUM 100 WORDS)

• Advert 1
Often a teenagers journey to the recycling bin is missed because they are too lazy. This advert
evolves around the same concept. A teenager will just finish his coke can which will be
symbolizes by it being crunched. After this, he will make his way to the recycling bin. However
the twist is that everything will be overdramatized. The Mission Impossible theme tune will
come on, making the whole thing seem like a mission. The teenager will do stunts and really
make a ‘real’ effort to get to the bin. In the end, someone takes the can of him and puts it in
the recycling bin, saying the slogan ‘It’s not that hard!’

• Advert 2
The school journey is something all teenagers can relate to. This advert shows two methods of
transport. A bike and the car. The brother will go on the bike and the advert will highlight his
eventful exhilarating journey. Whereas the sister will go on car, which will be a monotonous
journey not to mention the pollution from the exhaust which will be looked at. The final cut
will show the brother being just on time whereas the sister will in the background be running
from the car as she is late, with the slogan saying again ‘It’s not that hard!’
EXPLANATION OF HOW THIS WILL MEET THE DEMANDS OF THE
BRIEF (MINIMUM 70 WORDS) – YOU MUST REFER TO THE
BRIEF WHEN DOING THIS.

• The brief seems to specifically be targeted at young people.

Therefore within both my adverts, I have used teenagers as
they can be easily related to by young people. Obviously these
adverts, do focus on having a positive effect on global
warming and climate change, as they relate to everyday
situations where if a little effort is put in, there can be a big
change in terms of a teenagers carbon footprint.
 HOW WILL YOU MAKE USE OF THE RESEARCH YOU HAVE
COMPLETED ON YOUR AUDIENCE AND THE SUBJECT OF
CLIMATE CHANGE? (MINIMUM 50 WORDS)

• The questionnaires that I have conducted show me that a lot of young

people use a car as their form of transport to school when they live
walking and more significantly biking distance. I have also observed that
teenagers are incredibly lazy when it comes to recycling. My
beachcombing shows me a lot of the effects of climate change and global
warming, so from this I may mention a fact or two within each advert just
so the audience know the extent of the problem to raise awareness
within these young people that bring lazy is harming the earth, so they
can grow into adults and make a positive more impactful change.
 WHAT IS THE KEY MESSAGE/ LINE OF APPEAL?
(MINIMUM 50 WORDS)

• Advert 1
The Line of Appeal within Advert 1 is intertextuality as it is very similar to a Mission scene
of a film such as James Bond. This is highlighted with the Mission Impossible soundtrack as
background music. The key message is that within films that feature these missions, it
usually mean the characters life is on the line so it is very hard and dangerous to complete
a mission. Whereas, when compared to the everyday visit to the recycling bin, seems like
nothing. It can also make the trip to the recycling bin seem more exciting.

• Advert 2
The Line of Appeal in Advert 2 is aspirational. The viewer will really want to be like the
teenager riding his bike, doing stunts and having all his friends. Therefore this will
encourage them to ride a bike to school. This is the key message, that it is actually really
exciting and stimulating, riding a bike to school.
 OUTLINE OF THE NARRATIVE STRUCTURE
(MINIMUM 50 WORDS)

• Advert 1
First of all, the advert will feature a young teenage boy around the age 15-18, which is the same
age as the target audience acquired by the brief. He will be sitting on a sofa and will crunch his
coke can to symbolize he has finished. Once he has finished the camera will zoom into his eyes
and his mission will start, to get to the recycling bin. The mission impossible theme tune will
come on. He will perform stunts and jumps to highlight the ‘difficulty’ of getting to the recycling
bin. Once really close, he tries to throw his can in slow motion to the bin. It misses and someone
picks it up and puts it in the right way saying the slogan ‘Its not that hard!’

• Advert 2
The advert will start with a long shot looking at the brother and sister leaving for school on
different modes of transport, and from there the reader can gather there is going to be a race of
some sort. There will be constant cutbacks to both as they make their way to school. The bike
ride will be shown with stunts and friends waving at the boy, so really exciting. Whereas the car
journey will be very monotonous with classical music playing on the radio. The boy reaches
school just as the bell rings. The slogan and organisation name come up with the girl running
from her car to the school in the background as she is late due to the traffic.
IDENTIFY HOW YOUR ADVERT WILL USE OTHER CONVENTIONS
OF A PUBLIC SERVICE TELEVISION ADVERT (MINIMUM 70
WORDS)

• My adverts will both feature a organisation name at the end

of the clip which will be ‘makeachange.me.uk’. From this
information, it can be possible for them to access the website
to learn more about the organisation and climate change.
Most PSA adverts often publish their organisation name to get
people involved. Throughout the adverts, a message is going
to be promoted, not a service or product but a sole message.
This makes it different from other adverts but more similar to
the conventions of a PSA advert.
 WHAT EQUIPMENT WILL YOU NEED AND HOW WILL IT BE
USED? (MINIMUM 50 WORDS) – THINK ABOUT THE ELEMENTS
OF PRODUCTION YOU HAVE COVERED WITH MISS SEVERN

• The main piece of equipment that will be used will be a

Panasonic NV-GS230 video camera. This with a tripod will be
the main source of recording. A microphone may also be used
to get better quality sound if the camera sound capture is not
sufficient. Props that are needed are a Coke can for Advert 1
and a bike and car for Advert 2 as well as like a schoolbag and
legit school uniform to make the advert seem realistic like a
school round in the morning. For editing, we will use IMovie
on the IMac’s, which I am very familiar to from past projects.