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SWOT ANALYSIS:

STRENGTHS: WEAKNESS:

 Contribution to National economic  Lack of Funds.


growth.  Lack of marketing skill.
 Generating employment and  Lack of Information.
vitalizing Indian brand to the world.  Poor adaptability to changing trade
 Regional Development. trends.
 Technological Innovation.  Non-availability of technically
 Export market expansion. traines human resources.
 Lack of access to technological
information and consultancy
services.
 Inadequate contribution towards R
and D
 Lack of professionalism

OPPORTUNITIES: THREATS:

 WTO regime  Dumping from developed countries.


 Bilateral and Multilateral trade  Distrust between MSMEs and
agrrements. financial institutions.
 Enhanced credit support.  Poor incentives structure for
 Support for technological entrepreneurs.
upgradation.  Virtual absence of enterprise
 Comprehensive support for cluster education.
development.  Non-tariff barriers from developed
 Marketing assistance and export countries.
promotion.
 Growing export and international
markets.

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