DE S I G N  III:

Visual Organization
Fall 2009
Week 02

abstract typographic terminology

Anatomy (pages 34 + 35)

baseline

x-height

cap height

stem

bowl

serif

ascender

descender

ligature

finial

terminal

spine

cross bar

counter

General terms
typeface

font

uppercase

lowercase

point size (9 pt)

classification (old style, transitional, modern, egyptian, sans serif)

styles (roman, bold, ilatic, oblique, black, condensed, expanded, small caps)
 DE S I G N  III: Visual Organization
Fall 2009
Week 02

class activity letterform study and typeface analysis

From the list of fonts below, carefully select two faces with which to typeset the
word vegetable. (The two faces are to be used in the same word) Using your
letter forms, create a diagram that illustrates the typographic terms of anatomy
found on the previous page.

Save your working process in 5 interim steps (thought, sketch, concept, draft,
final) on the way to creating your final diagram and include them as part of your
delivery.

Requirements:
Working file to be created in illustrator on letter size horizontal sheet.
Print the results, making sure your name is on the sheet and also email a PDF
to blanks@newschool.edu

Considerations:
Make sure you choose one serif and one sans serif face.
Note that all of these fonts may not be available in the lab's font library!

Baskerville Futura Neutraface

Bodoni Georgia Nobel
Adobe Caslon Gill Sans News Gothic
Centaur Garamond Quadraat
Clarendon Helvetica Sabon
Didot Hoefler Text Scala
Fedra Sans Interstate Thesis Serif
Filosofia Adobe Jenson Trade Gothic
Frutiger Meta Univers
Franklin Gothic Mrs. Eaves Verdana

homework letterform study and typeface analysis

1. Complete the assignment from class time.

2. Find examples of the various type classifications.

old style, transitional, modern, egyptian, sans serif (humanist, transitional & geometric)

Cut them out of magazine or newspaper articles dedicated to food. Paste them into
your journal and write the classification names and why you think it belongs to that
class.

due date week of September 17