MANAV RACHNA COLLEGE OF ENGINEERING

Presentation OF MARKETING
SUBMITTED UNDER THE GUIDANCE OF
Prof. Yogita Sharma
SUBMITTED BY:

Deepak Gaur
PRODUCT NAME
 LONG LIFE HAIR
OIL
QUALITY OF THE PRODUCT
It has cooling effect. ( so that user feel relax)
We have added vitamin ‘A’.
Product hair from sun burn.
NON –sticky formula.
It control the hair falling.
 Keep hair black & healthy for the long time.
Vitamin formula absorb fast & nourishes hair.
 antidandruff
COMPETITION
COMPETITION WITH
 Hindustan uniliver’s
 Hair & care
 Bajaj Almond Drop’s
 Dabur Aamla hair oil
MARKETING STRATEGY
MARKET SEGMENTATION : TO
promote our product we have chosen
 SEGMENT MARKET: We are going to
introduce our product in 4
metropolitan cities such as DELHI,
MUMBAI, KOLKATA, BANGALORE
TARGET CUSTOMER
TO get a better result we have
targeted customer like..
1. HOUSE WOMEN
2. CORPORATE PEOPLE
3. STUDENTS
4. LOW GRADE WORKERS
PRODUCT PRICING
 LONG LIFE extra pack 45/- For 200 ml.
 LONG LIFE medium pack 30/- 100 ml.

 LONG LIFE small pack 18/- for 50 ml.

Pricing strategy
Selecting the pricing strategy
Determining demand
Estimating cost
Analyzing competitors cost, prices and offers
Selecting a pricing method
Selecting the price.
promotion
ADDITIONAL income benefits
to distributers are given acco.
To company criteria.
M.L. Quantity RS. TOTAl DISCOUNT DISCOUNT TOTAL
(in (IN (IN RS.)
bottels) BOTTELS)
200 ml. 50 45 2250 2 90 2160

200 ml. 100 45 4500 4 180 4320

200 ml. 200 45 9000 10 450 8550
100ml. 100 30 3000 5 150 2850
50ml. 200 18 3600 10 180 3420
ADEVERTIESMENT
ADEVERTIESMENT STRATEGY
we have chosen Katrina Kaif, Yuvraj Singh as our
brand ambassador.
we have five member in our add. Katrina Kaif, Yuvraj
Singh, two children and one servant.
 MEDIA
 TELEVISION
 NEWSPAPER & MAGAZINES
 RADIO
OUR MISSION
 “TO KEEP OUR
CUSTOMER SMART,
HANDSOME & HAPPY
THROUGHOUT THEIR
LIVES”
Vision
To build a potential Brand in market.
THE END..