Devise a questionnaire to find out the consumers perception toward Nano car before launch?

1. You have been appointed as marketing research executive for conducting marketing research for an
automobile company(TATA Motors Limited)planning to launch its new car (NANO) for the Indian
Market.Devise a questionnaire to find out the consumers perception towards new car (NANO).

A questionnaire can help you collect information about what people do, what they have, and what
they think, know, feel or want.
Five different types of information may be distinguished. Any one or a combination of these types
of information may be included in a questionnaire.
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1.KNOWLEDGE - what people know; how well they understand something.

These questions ask what people know, are aware of, understand. Choices implied in knowledge
questions include correct/incorrect, accurate/inaccurate, what is accepted as true or factual. For
example:

-do you know who has produced the car 'NANO'

-have you seen the car advertisement
-have you seen the car
-are you aware that the car is a small car.
-do you know the price of the car is 1 lac.
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2.BELIEF - what people think is true; an opinion.

Beliefs are judgments of what people think is true or false, what one thinks exists or does not
exist. Choices implied in belief questions include what did or did not happen. Questions may seek
perceptions of past, present or future reality.

-do you think 'NANO' is the smallest in size in the indian market.
-do you think it is a comfortable car.
-do you like the design of the car
-what features attracts you most.
-is the car the cheapest car in the indian market.
-------------------------------------------------------------------------------------------
3.ATTITUDE - how people feel about something; a preference.

Such questions ask people to indicate whether they have a positive or a negative feeling about a
subject, what they value. Words typically used in attitude questions include: prefer/not prefer;
desirable/undesirable; favor/oppose; should/should not; satisfactory/unsatisfactory.

-what is your personal feeling about this car.

-do you think a lot of people will buy this car.
-will you go for this car.
-if so, what will be the one major factor, which will make you buy the car.
-what other factor will push you to buy this car.
--------------------------------------------------------------------------------------------
4.BEHAVIOR - what people do Ñ may be a physical/manual or mental behavior.

Questions about behavior ask people what they have done in the past, what they are doing now, or
what they plan to do in the future.

-do you own a car.

-if, what model is it.
-do you drive your own vehicle.
-will you replace your car with nano.
-will you add ''NANO'' to your fleet.
-will you recommend this to your friend.
---------------------------------------------------------------------------------------------
5.ATTRIBUTES - what people are; what people have.

Attributes are a person's personal or demographic characteristics such as age, education,

occupation, income. Questions on attributes ask people about who they are rather than what they
do. For example:

-can I ask your good name.

-can I ask your age,please.
-where do you currently live --just the location.
-are you married.
-if married, do you have children.
-can I ask --what is your education level.
-what is your profession.
-how will you describe your lifestyle
conservative/ modern / upmarket
-if employed, what will be your income bracket.

To write meaningful questions, be clear about the intended uses and type of information desired.
If questions are vague, the questionnaire may elicit attitudes and beliefs when the intent is to
document actual behavior.

Likewise, questions related to each type of information present different writing problems.
Questions concerning attitudes tend to be more difficult to phrase, given the complexity underlying
most attitudes. Careful attention should be given to the wording of such questions. In contrast,
questions about knowledge, behaviors and attributes tend to be more direct.
The response or information you obtain is only as good as the question. To get the type of
information you want, you must ask the right question!1. You have been appointed as marketing
research executive for conducting marketing research for an automobile company(TATA Motors
Limited)planning to launch its new car (NANO) for the Indian Market.Devise a questionnaire to find out
the consumers perception towards new car (NANO).

A questionnaire can help you collect information about what people do, what they have, and what
they think, know, feel or want.
Five different types of information may be distinguished. Any one or a combination of these types
of information may be included in a questionnaire.
------------------------------------------------------------------------------------------------
1.KNOWLEDGE - what people know; how well they understand something.

These questions ask what people know, are aware of, understand. Choices implied in knowledge
questions include correct/incorrect, accurate/inaccurate, what is accepted as true or factual. For
example:

-do you know who has produced the car 'NANO'

-have you seen the car advertisement
-have you seen the car
-are you aware that the car is a small car.
-do you know the price of the car is 1 lac.
-------------------------------------------------------------------------------------
2.BELIEF - what people think is true; an opinion.

Beliefs are judgments of what people think is true or false, what one thinks exists or does not
exist. Choices implied in belief questions include what did or did not happen. Questions may seek
perceptions of past, present or future reality.

-do you think 'NANO' is the smallest in size in the indian market.
-do you think it is a comfortable car.
-do you like the design of the car
-what features attracts you most.
-is the car the cheapest car in the indian market.
-------------------------------------------------------------------------------------------
3.ATTITUDE - how people feel about something; a preference.

Such questions ask people to indicate whether they have a positive or a negative feeling about a
subject, what they value. Words typically used in attitude questions include: prefer/not prefer;
desirable/undesirable; favor/oppose; should/should not; satisfactory/unsatisfactory.
-what is your personal feeling about this car.
-do you think a lot of people will buy this car.
-will you go for this car.
-if so, what will be the one major factor, which will make you buy the car.
-what other factor will push you to buy this car.
--------------------------------------------------------------------------------------------
4.BEHAVIOR - what people do Ñ may be a physical/manual or mental behavior.

Questions about behavior ask people what they have done in the past, what they are doing now, or
what they plan to do in the future.

-do you own a car.

-if, what model is it.
-do you drive your own vehicle.
-will you replace your car with nano.
-will you add ''NANO'' to your fleet.
-will you recommend this to your friend.
---------------------------------------------------------------------------------------------
5.ATTRIBUTES - what people are; what people have.

Attributes are a person's personal or demographic characteristics such as age, education,

occupation, income. Questions on attributes ask people about who they are rather than what they
do. For example:

-can I ask your good name.

-can I ask your age,please.
-where do you currently live --just the location.
-are you married.
-if married, do you have children.
-can I ask --what is your education level.
-what is your profession.
-how will you describe your lifestyle
conservative/ modern / upmarket
-if employed, what will be your income bracket.

To write meaningful questions, be clear about the intended uses and type of information desired.
If questions are vague, the questionnaire may elicit attitudes and beliefs when the intent is to
document actual behavior.

Likewise, questions related to each type of information present different writing problems.
Questions concerning attitudes tend to be more difficult to phrase, given the complexity underlying
most attitudes. Careful attention should be given to the wording of such questions. In contrast,
questions about knowledge, behaviors and attributes tend to be more direct.

The response or information you obtain is only as good as the question. To get the type of
information you want, you must ask the right question!