Management

Information

System

T a t a M o t oGroup-6
rs Ltd.
 Group Members

• Janak Behl • Navdeep Sama

• Niharika Singh • Parul Bhatia

• Prince Arora

• Amit Raj Sethi

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 Composition Of TML
Commercial
Vehicles Business
Unit-(CVBU)
Tata
Motors
Ltd.
Passenger Vehicles
Business Unit-
(PVBU)

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 Strategy
Red Ocean (Competitors) Blue Ocean (TML)
Compete in the existing market place Create unconsolidated market space

Beat the competition Make the competition irrelevant

Exploit existing demand Create and capture new demand

Make the value cost trade off Break the value-cost trade off

Differentiation or Low cast Differentiation and Low Cost

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 How TATA Works??
Transporters, Convoy Drivers Dealer Network, Marketing
Association Research Firms, Vehicle
Financing

SAP , VCM

Inbound Outbound
Operations Marketing Service

Logistics Logistics

SAP , CRM - DMS

Suppliers , Contractors Regional Warehouses, Dealer
Workshops, Distributors,
TASS

Strategic Alliances

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CRM-DMS
SIEBEL

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Group-6
 What Is Siebel???
• Siebel CRM Systems, Inc. was a software company engaged in
the design, development, marketing, (CRM) applications.
• Founded by Thomas Siebel in 1993.

• By the late 1990s, Siebel Systems was the dominant CRM vendor,
peaking at 45% market share in 2002.
• On September 12, 2005, Oracle Corporation announced it had
agreed to buy Siebel Systems for $5.8 billion.
• Siebel is now a brand name owned by ORACLE
CORPORATION. Group-6
Siebel

The Bridge

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Siebel

Database Provider

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Siebel

Provides Uniformity

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Siebel

The Forecast Provider

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Siebel

The Uniform Service Provider

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Siebel

The DMS Provider

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 How It Works?

• All the executives are made to enter the details of every customer they
meet.
• The status of any deal is updated continuously.
• The software is customized for specific applications making it easy to use
and implement.
• Provides the history of vehicles resolve warranty issues resolve easily.
• Controlled by a centralized server on a national basis that provides
maximum details.

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 How It Helps Management??

• Gives an idea of sales trend.

• Makes accountancy easy.
• Helps in fixing targets.
• Provides data base for future references.
• Shows performance viz-a-viz Industry.

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 Doubts???

Questions???
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