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Group 8
1. Narayan Singh
2. Logeshwar
3. Harshita Agrawal
4. Pranjal Sharma
5. Rajarshi dey
Introduction
L2+/L2++
• Front
computer
L1-L2 ADAS L2+/L2++ L3/L4/L5
vision L4/L5
• Traffic-jam Assistant • Driver • Full-Service
• Front computer • SDS to OEMs
• Adaptive cruise
vision • monitoring
High Volumes
provider
control • Owning the entire
• Intelligent headlight
• Driver monitoring • • Redundanc
Scalable SDS
• Redundancy mobile as a
control
• Surround CV ydesign for RB to
enter better
service(MaaS)
• Pedestrian collision stack
warning • Surround
position • Offering SDS to
CV MaaS operators
Competitive advantage
• Good understanding between the two entrepreneurs running
the company, Sashua, and Aviram
• Creation of a unique product that would help in reducing
accidents by utilizing a cheap camera with sophisticated
software
• Manufactures their own System on Chips along with their apps
in one particular bundle making their product really unique and
difficult to imitate
• First mover advantage as they entered the market with one of
the kind tech of a single camera for their applications like
pedestrian collision warning
• Mobileye founders had a better understanding of the market
and product compared to competitors. This helped them to be
more realistic in their vision
• Sashua was a financial and managerial genius while Aviram was
great at tech so their skillset helped them to collaborate in best
possible way
Vulnerabilities
• Decision making: - The company should make the best decisions. The
wrong decisions can adversely affect the performance as well as the
productivity of the company.
• Google pushes the limits and takes the role of the principal
innovator/experimenter.
How should Shashua and Aviram approach Google? Should
they cooperate with Google or keep them at arm’s length?