Moengage Omnichannel

marketing
Platform
Pranjal Sharma (2023BLP042)
Priyanka Mandhare (2023BLP046)
Rahul Gorade (2023BLP047)
Rajarshi Dey (2023BLP049)
Raviteja Kotyada (2023BLP050)
 Introduction
• MoEngage is an insights-led customer
engagement platform, built for customer-
obsessed marketers and product owners.
• MoEngage enables hyper-personalization at
scale across multiple channels like mobile push,
email, SMS, web push, on-site messaging,
Facebook Audiences, in-app messaging, app
inbox cards, and connectors to other
technologies.
• With AI-powered automation and optimization,
brands can analyze audience behavior, segment
the right audiences, and engage consumers
with personalized communication at every
touchpoint across their lifecycle.
Omnichannel marketing Platform
How Does MoEngage Help With Omnichannel
Marketing?
Insight led Customer Engagement

Customer Insights & Customer Journey Omnichannel AI-Powered Campaign

Analytics Orchestration Communication Optimization
 How Moengage
Benefits to Marketeers
• Personalization – Right messages at right time
• Customer Retention – Retain by sending relevant
recommendation and reminders
• Customer Engagement – Better Engaged experience
at every step for stronger relationships
• Predicts and prevents customer churn – Predicts
customer on verse of churn and send them tailored
text messages
• Improve conversion – AI enabled data analytics
• Upsell or cross sell – To increase the revenue from
existing customers
Customer Journey Orchestration
 Channels and Industries
Mobile Email In-app E-Commerce
Banking and
Push Campaigns messaging Insurance

Onsite Media and

Cards SMS Ed Tech
Entertainment
Messaging

Facebook
Web Push Connectors Telecom Fintech
Audiences

WhatsApp Travel and

Native Hospitality
 Engagement on all platforms offering visibility and
accessibility like Retail Outlets,E- Commerce & Social
Platforms (App, Facebook, Instagram etc)

Use Case
User behavior & personal journey analysis – Analyzed
user data and recommended sports products as per
their past purchases

App inbox and app notifications – Store opening time

and discount offers

Cross-reference data - Remove repetitive steps from

the user journey
THANK YOU