Designed for: Designed by:
JOVI Business Model
Key Partners Key Activities
Venture Capital Investors Partnerships with stores /
Restaurants restaurants
Retail Stores Maintaining delivery riders
Delivery Riders Managing orders
Software Developers Processing transaction
Rider Support
Vendor Support
Software Development
Key Resources
Fleet of delivery riders
Brand Recognition
Partnerships with
Resturants / Stores
Mobile Application with
Customer Support
Customer Reviews
.
Cost Structure
Technological Setup and running costs
Salaries to permanent employees
Payment to delivery drivers
IT infrastructure
Marketing
Customer Support and Operations
Date: Version:
ITL-821
Value Propositions
Jovi combines all the
restaurants, grocery stores,
pharmacies, and various
other businesses on a single
platform that allows users to
order anything from
anywhere in the city.
Revenue Streams
Delivery fees paid by customers.
Mukaram Ali 20-3-2022 1
Customer Relationships Customer Segments
24/7 Customer Support People who want to order
Discounts cooked food and eatables
Reviews from any restaurant.
Rating and Feedback (to be
confirmed) People who want home
delivery of products from any
store.
People who wants someone
to run their outdoor errands
for them.
Channels
Mobile Application
Social Media Pages Local businesses who don’t
Billboards have their own home delivery
services.
Riders that want to earn full
time or part-time.
 Designed for: Designed by: Date: Version:

FoodPanda Business Model ITL-821 Mukaram Ali 20-3-2022 1

Key Partners Key Activities
Maintaining partnerships with
Local Restaurants restaurants / stores
Local Vendors Maintaining delievery drivers
Order Processing
Delievery Riders
Digital Wallets Customer Support
IT Maintenance and
operation
Networking
Key Resources
Brand and Reputation
Network of Delivery riders
distibuted around the city
Partnerships with Restaurants /
Stores
Mobile and Web Application
Sales and Customer Service
Customer Reviews
Large variety of meals,
groceries and shopping items.
Value Propositions Customer Relationships Customer Segments
To provide customers with an 24/7 Customer Support Individuals who want to order
easy and secure way to Discounts and Promotions foods / groceries from their
order meals, groceries and Referrals local stores.
shopping in their area. Ratings and Reviews
To place orders via its mobile Stores / Restaurants that
app or website. want to obtain customers
To offer a number of daily outside usual channels.
deals such as free deliveries
or meal discounts. Riders that want to earn full
To enable resturants / stores time or part-time.
to market themselves to
customers who do not want Channels
to visit the physical location. Website
Mobile App
Sales Team
Social Media Pages

Cost Structure Revenue Streams

Sales Transaction Fees; the company charges listed restaurants / stores a
Marketing commission for all purchase transactions made.
Customer Support and Operations Advertising Fees; the company charges third parties a fee to advertise their
IT infrastructure offerings on its website and in its mobile app.
Offices
Logistics – cost of delivery riders
Salaries
Critical Evaluation:

Value Proposition:
In Jovi, we can direct the rider from our app to wherever we wish on the map and assign multiple tasks. The rider will interact with different vendors
and deliver anything within the Rs. 10000 budget range. This can be a huge advantage over foodpanda but delivery times will be slow.
Foodpanda only allow the users to order meal from nearby restaurants / stores which leaves some customers dissapointed. The rider will not perform
additional tasks, but their delivery time is fast.

Customer Segment:
Jovi allows user to order eatables and home delivery of products from anywhere within the city. This is a huge advantage for those who do not have
favorite restaurants available nearby or those that live in the outskirts of city where there are no foodpanda options.
Restaurants / stores use Foodpanda as another channel to attract customers while Jovi is being utilized by businesses that have don’t have their own
home delivery services.

Channels
Foodpanda uses web and mobile application to take orders from customers and Jovi uses only mobile app. Jovi’s mobile application has 2.4 rating on
Google playstore due to their sluggish and poor interface while Foodpanda has a 4.0 rating, and its mobile app and website are well built.
Both use social media and advertising to reach potential customers. Foodpanda has made its reputation as a third party app to deliver food to doorstep
while Jovi started a launch campaign which did not go well due to poor marketing tactics.

Revenue Streams
Foodpanda charges a transaction fee from the listed companies for all purchases made. It also takes advertising fees from businesses to advertise their
offerings on its mobile app and website.
Jovi only charges delivery fees paid by the customers upon completion of order. I am not sure if it also charges a mark-over percentage over the
products purchased from store.
Jovi shall look for other revenue streams as well because customers can often become frustrated if their order is delivered late. The customer may
refuse to pay the amount which leaves Jovi at risk. The rider also needs to keep Rs. 10000 cash in hand.

Customer Relations
Foodpanda has moderate discounts, referrals and special deals which attracts new customers. Jovi has some discounts on deals but have not attracted
customers at a significant rate.
Both companies have excellent customer support and allow tracking of rider. Jovi has started its operation in Islamabad / Rawalpindi. I am not sure if
people in small cities will use Jovi to run personal errands because of limited income and availability of local vendor and stalls within walking distance.
Foodpanda is still popular due to the discounts and deals available from time to time.