Circulation & Readership

Figures of The Florida Times-Union

Circulation of
The Florida Times-Union
County Sunday Daily
Readership Figures Circulation Circulation
Baker 1,705 1,165
Total Total Readers
Clay 20,597 13,094
Circulation Readership* per copy
Duval 106,276 74,136

Daily 120,012 311,308 2.7 Nassau 7,668 5,376

St. Johns 19,332 13,761

Sunday 173,958 494,993 2.8 Total for MSA: 155,578 107,532

MSA
Readership is based on readers per copy (RPC). The industry standards for Bradford 868 589
RPC are 2.4 daily and 2.5 Sunday. RPC is determined by dividing readership by
circulation. Camden, GA 2,917 1,999
Charlton, GA 349 277
Total for RTZ: 159,712 110,397
RTZ is Retail Trade Zone

RTZ 159,712 110,397

Columbia 1,109 883
Putnam 3,218 2,060
Union 93 90
Brantley, GA 266 158
Glynn, GA 3,667 2,132
Pierce, GA 526 315
Ware, GA 1,179 920

Total for DMA: 169,770 116,955

Total Outside DMA 4,188 3,057
Grand Total 173,958 120,012
City Zone Total** 132,299 91,996

Source: Audit Bureau of Circulation, Audit Report. The Florida Times-Union, Average Paid Circulation, 12-months, ending June 30,2009. * Readership: Scarborough 2009/R2, DMA.
**City Zone total includes Duval, Northeast Clay County, Baker and Northern St. Johns County.

Market Research Dept.