COMM 101 (G9) - Assignment 2 | Benjamin Loh 1

17 February 2010

Mr. Jimmy Stevens

Senior Sales Manager

Catalog Division, S.N. Boyce

455 Linton Drive

Dear Mr. Stevens:

Your service to Boyce for the past 20 years has been commendable and I like to
acknowledge the fact that you have been an excellent role model for the staff in
the Catalog Division.

As you may have already known, the Catalog Division has been facing stiff
competition from Royce whose pricing and marketing strategies are what Boyce
has difficulties keeping up with, given our limited resources. Moreover, the
company has recently decided to target a niche group of clientele whose needs
are better served by the New Media Division instead. Hence the company has
decided on the closure of the Catalog Division to maintain the competitiveness of
Boyce. We regret that your employment will be discontinued and the company
will not be able to offer you another post, as your skills are not suited to any of
the current job vacancies. However, we recognize that the closure decision is a
major move and we like to assure you that the due severance compensation and
benefits will be offered to you.

Also, we would be pleased to refer you to the Sales Division at our subsidiary
marketing firm, Rolls. Given your stellar work performance and accolades in
Royce, we are confident that your skills and experience will be greatly value
adding to Rolls. If you are agreeable with this arrangement, we would be more
than glad to link you up with the Sales Director at Rolls.

We couldn’t be more grateful for your wonderful and committed service to Royce
for the past 20 years. With your wealth of knowledge and experience, we are
sure that you will be an asset to any organization you may decide to be part of in
the near future.

Yours sincerely,
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